Manage episode 326534622 series 2939367
Content marketing is inextricably linked to many other marketing strategies, including S.E.O and social media. Strategically promoting your content can help you complement and improve your performance in these other campaigns. As you develop a reputation for providing great content, you'll earn more subscribers. As your subscriber base grows, your promotion potential grows alongside it. Influencer marketing is a way of harnessing the existing influence power of other authorities. Paid advertising is one of the more direct ways to promote your content.
There are a few things you need to ensure before you start promoting your content. Think of promotion as igniting a spark; you need kindling to turn it into a fire. Picking the right content and making it easy for it to spread are two key elements. If you're running news-style topics, you'll need to make sure all your promotional efforts are concentrated while the topic itself is still relevant. You might also have seasonal content that is only relevant during a certain part of the year. Make sure your content loads properly on different devices and browsers. Every post should have clear, prominent share buttons that users can click to share your material.
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