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SEO is the process of uncovering opportunities for your brand to rank higher in search engines. If you're a startup doing digital marketing, you will want to focus on the long tail keywords. These are extended-phrase search queries such as "what is the best roofing company in Wyoming?". Once you've got your seed keywords, it's time to start gathering data on them. Moz and Ahrefs are the industry standards for keyword analysis. AnswerthePublic provides a fan-based UX for showing both keyword ideas and their inter-relatedness.
There's no rule for what search volume you should target; obviously, higher is better. However, it usually comes with the tradeoff of increased competition, making it more difficult to rank for.SEMRush offers similar features but strives for a volume count with pinpoint accuracy. If you're looking for fast results, you'll want to choose keywords with low competition ratings. Long-tail keywords and higher-competition keywords are better for long-term results. A bigger marketing budget would allow you to theoretically invest more effort in either side of the equation.
It's hard to estimate exactly how much time or money you'll need to rank for a given keyword. Google's Keyword Planner suggests it be between 10 and 100. Creating dedicated pages for each of your head keywords can help you see results more quickly. Keyword research can give you insights into which keywords are more popular than others. It can also give you ideas for your content marketing campaign and help you set the direction for your SEO campaign. Doing this in advance gives you a concrete way to measure the progress of your search engine optimization campaign.
More info about keyword research: 7 steps for finding the best target SEO keywords:
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