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Each week Jason Zagami talks Digital Marketing Trends, Digital Ads, Marketing Strategy, Social Selling and more. Read the latest Digital Marketing News at The Daily Seed Connect with Jason Twitter: @JasonZagami LinkedIn: Jason Zagami Seedling Inc.
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Tys Cobb interviews today's most innovative business owners and marketers in Professional Services, diving deep into the marketing strategies, tactics and tools they are using to take their business to the next level. Each week will hone in on a particular area of marketing these businesses are implementing and exceeding in that is making them differentiate and stand out from their competitors, generate quality leads for the business, turn those leads into great customers, and create enthusi ...
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A podcast about local founders, marketers and business owners in the 'West Country' area of England. Cornwall, Devon, Dorset, Somerset, Bristol, and Wiltshire, Gloucestershire and Herefordshire. Insight and stories from the frontline of marketing from people who are actually doing it right now.
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Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers. This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get ins ...
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How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.
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Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process. With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communic ...
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The CatalystMLM Interview Podcast features MLM millionaires, industry leading multi-level marketing trainers, powerhouse business coaches, and some of the industry's best network marketing experts. All of them have come together to give your MLM business value by sharing their stories, experiences, and secrets to success. No pitch, just value.
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How does one come up with great ideas? Some may think they’re random strokes of genius, but Rob Reilly knows it takes a mix of hard work and creativity–the truest embodiment of math and magic. Now the Chief Creative Officer of WPP, Rob built his stunning reputation on work that is memorable and buzzy, from campaigns for companies like American Expr…
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Country music is the biggest radio music format and Nashville’s Scott Borchetta knows the genre inside and out. He’s the founder, president, and CEO of Big Machine Label Group and the founder of Big Machine Distillery. Scott has signed deals with artists like Tim McGraw, Jewel, Lady A, Zac Brown Band, Thomas Rhett, Florida Georgia Line, and many ot…
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Audiences love a spectacle, and Kenneth Feld knows better than anyone how true this is. As the Chairman and CEO of Feld Entertainment, he’s an acclaimed visionary when it comes to live, family friendly theatrics. He took over the business from his father, who founded it back in 1967 when he discovered the Ringling Bros. and Barnum & Bailey. Kenneth…
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Kellyn Smith Kenny was born to innovate. From her early years, she was a textbook over-achiever, thriving as both an athlete and a mathlete and joining any additional club she could squeeze her way into. Growing up, she watched her mom run a hospital and her dad contribute to groundbreaking work at Bell Labs, inspiring her to dedicate herself to me…
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Join iHeartMedia Chairman and CEO Bob Pittman for the new season of Math & Magic: Stories from the Frontiers of Marketing, starting Thursday, February 29th. This season, Bob sits down with leaders, entrepreneurs, and visionaries across music, film, live entertainment, marketing, and more. See omnystudio.com/listener for privacy information.…
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Sociolinguist Dr. Valerie Fridland says we need to relax about the changing nature of language. In her book, "Like, Literally Dude: Arguing for the Good in Bad English," she notes that language has always evolved. Every generation adds its own spin, and the English language is almost unrecognizable from what was spoken centuries ago. And for the mo…
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When you're working with high-profile people in fields like PR, marketing and branding, things are always changing. History gets uncovered. New information comes to light that changes everything. And sometimes an opportunity comes along to learn just a little bit more about a topic of interest. So in this episode, we're revisiting three separate ta…
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At the end of his first week working in public relations, Lead Balloon host Dusty Weis did something so dumb, he could have been fired on the spot. During a meeting with one of his new bosses, prominent Milwaukee politician Jim Bohl, Dusty made a bad assumption and recklessly insulted Jim to his face. Dusty wasn't fired, and the pair went on to wor…
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UFOs have traditionally been more of a pop culture phenomenon than an actual science. But with the recent declassification of Navy gun camera footage that shows unexplained craft seeming to defy the laws of flight and physics, there's a growing movement among the aviation, military and science communities. They insist it's vital to destigmatize the…
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Let's be honest: political groups don't have a great success rate when it comes to their strategic communication tactics. Every election cycle, American voters are bombarded with mailers, emails and text messages that mostly just get trashed or deleted. And when a Political Action Committee like NextGen America is charged with reaching out to young…
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On January 18, 2018, the entire State of Hawaii received an ear piercing alert on their cell phones. "BALLISTIC MISSILE THREAT INBOUND TO HAWAII. SEEK IMMEDIATE SHELTER. THIS IS NOT A DRILL." Those with a keen memory will recall that the Aloha State was NOT, in fact, wiped off the map by a missile strike. It was a false alarm. But what it revealed …
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The robot revolution has arrived. And they're coming for your marketing or content creation job. The advent of generative artificial intelligence chatbots—most notably tools like Chat GPT and Midjourney—is poised to revolutionize creative industries. These tools use deep learning technology to generate new content based on prompts from human users.…
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Every professional communicator has had a day that seems like it came straight out of a TV sitcom. For Rob Davis and John R. Montgomery, working at the Chicago ad firm Leo Burnett in the early 2000’s, it was a regular occurrence. In fact, the stories from their time there were so singular, that when they shot a pilot and pitched it to Hollywood, it…
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Tech pioneer Ted Leonsis is never one to shy away from a challenge. He’s an uncanny trend spotter, from his beginnings at companies like Wang Laboratories and AOL to his current role as Founder and CEO of Monumental Sports and Entertainment. He’s also the ambitious co-founder of investment group Revolution Growth and even did a stint as mayor of a …
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In this episode of Stories of Market Research: The Insightrix Podcast, host Sharday Torgerson sits down with Shonna Caldwell, Chief Revenue Officer of Insightrix, and Larry Anderson, Chief Relationship Officer of Chess Club Agency, to explore the benefits of collaboration and partnerships! Shonna and Larry emphasize the advantages of working togeth…
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"How do you do, fellow marketers? We think it would be pretty 'on fleek' if you would stop trying to use slang terms to make yourself more relatable to young people." Certainly, brands swooping in and trying to leverage youth culture to drive sales is nothing new. But as bad as it was in the 80’s, 90’s, and early 2000’s, the advent of social media …
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Howard Makler knows how vital small and medium-sized businesses are to the economy. But he also knows not everyone appreciates their value. A successful serial entrepreneur and CEO of Innovation Refunds, Howard is working to make sure smaller businesses are no longer ignored. Innovation Refunds helps small businesses gain access to government fundi…
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The world of media is ever-changing — and no one has played it quite like Jacki Kelley, CEO of the Americas and Global Chief Client Officer of advertising giant, Dentsu. Jacki has been at the center of media and advertising for the last 25 years, with leadership roles at USA Today, Yahoo, Martha Stewart Living, and Bloomberg. Her deep understanding…
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Communicating during and about the Covid-19 pandemic is a topic we've discussed several times on this show, including in our most recent episode. And, as of today, May 11, 2023, the Department of Health and Human Services coronavirus Public Health Emergency is expiring. But just because Covid is "over" doesn’t mean we won’t still have to discuss it…
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Jon Bon Jovi is so well known that when his songs play, everyone can sing along – even those born well after they first hit the radio. That kind of success is rare in the music business and a lot of artists would stop there. Yet Jon has tackled a number of ventures, bringing a magic touch to everything he’s involved in, from entrepreneurship to phi…
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At its core, radio is a community service. No one knows that better than Angela Yee. She’s been on the airwaves for over a decade as a founding member of The Breakfast Club, host of her midday show, Way Up, and now the podcast, Lip Service. Angela is a friend and mentor to her listeners and she’s no different off the air. As an entrepreneur, she fi…
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When the unstoppable force of online dating met the immovable object of global pandemic social distancing, there was no road map for what would come next. Michael Kaye is the director of brand and communications for the online dating app OkCupid. And, in the early days of the Covid lockdown, he and his team faced decisions that weighed on no less t…
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This podcast is all about how a simple change could lead to 2x increase in average order value and reduced the cost in half. If you like this episode then: Connect with Toby Winch And check out my newsletter where I share tactical content to improve your paid marketing: https://www.blog.theperformers.io/…
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For so long, Paris Hilton’s story was told for her – in tabloids, through her persona on The Simple Life, and in the context of her legendary family. Now, Paris has taken the reins. She’s used her power as the original influencer to show her true self on social media, through entrepreneurship, and as an activist. From documentaries to podcasts to s…
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In this episode of Stories of Market Research: the Insightrix Podcast, host Sharday Torgerson engages in an insightful conversation with a spirited and intuitive strategist and qualitative UX researcher with Savanta. Sharday and Nikki delve into the human side of qualitative research and user experience, highlighting the role of empathy in successf…
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These days, a lot of actors double as entrepreneurs. Yet no one has had their finger on the pulse quite like Gwyneth Paltrow. Before everyone else was doing it, the Academy Award winner started a newsletter with personally curated recipes, travel tips, beauty items, and more. That grew into the lifestyle brand Goop. From its clothing line to its po…
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Allen Grubman is a legend in the music business, but he’s not a musician. He’s an entertainment lawyer who for over 50 years has been making deals for superstars in music and media. He’s a trusted advisor to Bruce Springsteen, Madonna, and, of course, Bob Pittman. Bob sat down with his longtime friend and confidante to learn how he went from Brookl…
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It is now only a matter of time until someone attacks your reputation with a deepfake, according to the experts. So-called deepfake technology, which can synthesize audio and video of things that never happened, has arrived en masse. And, while these tools for generating potential disinformation were previously only available to trained experts and…
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With Boom Supersonic, Blake Scholl is reaching for the impossible. When the Concorde was grounded in 2003, dreams of a profitable model for supersonic aviation were abandoned. It took an introverted kid obsessed with aviation to prove skeptics wrong. Today, Boom has orders to make over 100 supersonic aircrafts for the US Airforce, United Airlines, …
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Join iHeartMedia Chairman and CEO Bob Pittman for the new season of Math & Magic: Stories from the Frontiers of Marketing. This season, Bob sits down with leaders across various fields –from A-list entrepreneurs to a supersonic aviator and everyone in-between—to learn how they’ve used data and creativity to push their businesses into the future. Th…
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It has been called “The Greatest Speech Never Given.” Drafted as a contingency plan for President Richard Nixon on the occasion of the Apollo 11 moon landing, the memo entitled "In Event of Moon Disaster" is inarguably a better piece of writing than any of the presidential remarks actually delivered on that day. Penned by White House speechwriter W…
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There’s a disturbing new trend making waves in the world of online content creation. Corporate blogs, mom-and-pop business websites, podcasts… Even stuff that you posted years ago to your personal website or social media. It’s now being examined, sifted through and screened by artificial intelligence bots, which are programmed to search for copyrig…
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In episode 35, Sharday connects with Natalie Renna, President of Fieldwork Minneapolis. Natalie joined Fieldwork in 2015 as a Project Manager and, in March 2020, took on the role of President of Fieldwork Minneapolis. In the episode, Sharday and Natalie discuss the importance of project management in facilitating face-to-face market research projec…
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Now with 50% new footage! During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them. Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syrup to brew their beers. Stranger still, outside observers noted that the …
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This is the behind-the-scenes story of my mastermind call that I am sharing with you. If you are interested in my mastermind group, DM me on Twitter for more. Timestamps: 1:42 - Dara's story about how she got into paid social marketing 6:08 - Who inspires Dara to look up to? 8:34 - What Dara has changed her mind about Facebook Ads? 13:24 - How do y…
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It's been a busy year here at Podcamp Media. So busy, in fact, that we almost forgot to recognize a pretty significant milestone in Dusty's career. 20 years ago, Dusty got his first job behind a microphone. He was 17-years-old, working an after school gig at his local radio station in Monroe, Wisconsin, when he was afforded the opportunity to voice…
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You might be surprised to learn that legendary sportscaster Colin Cowherd rarely checks his ratings. As he puts it: checking your ratings doesn’t make your ratings better. Instead, Colin has some other tried-and-true ways to build an engaged audience— and it shows. With his program on Fox Sports and two podcast networks in partnership with iHeartPo…
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Throughout the tumultuous pandemic, Christian Juhl kept a steady hand at the helm of GroupM at WPP—the world’s largest advertising and media investment company. The key to Christian’s powerful leadership lies within his early experiences in the eye of the dot com boom and bust. The memories of wondering whether his paychecks would cash have not fad…
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Growth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker. This was discussed in our mastermind group; if you want to level up your paid social marketing skills, join our group here: https://docs.google.com/forms/d/e/1FAIpQLSeMAeF1jMu7oukDdCYNJfVacxUmTjv85W8IKQNMw09rQx6dqg/viewform?usp=send_form In thi…
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After a brief stint as a Blackjack dealer, Mike Meldman thought he’d try his hand as a real estate developer. Cut to the present: Mike and his team at Discovery Land Company have created over thirty luxury communities worldwide. But Mike is not just providing four walls and a roof: he’s providing community. Bob sits down to find out how Mike has ac…
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Although Byron Sharp grew up on a sheep farm, he’s spent his career defying herd mentality. As Director of the Ehrenberg-Bass Institute for Marketing Science, Byron has debunked marketing conventions and helped brands stick to what works. Along the way, he wrote the seminal book “How Brands Grow,” which you can find on any CMO’s desk who is worth t…
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It’s impossible to make good business decisions with bad information. That’s where truth-seeking reporters like Stephanie Ruhle come in. Host of the 11th Hour on MSNBC and Senior Business Analyst for NBC News, Stephanie has brought truth and accountability to power by breaking momentous stories like the London Whale loss. Bob talks to Stephanie abo…
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For the U.S. Navy Blue Angels flight demonstration squadron, media relations is not a job that just happens on the ground. Each year, dozens of media reps, influencers and VIPs are invited to take a ride in the back seat of one of the squadron's F/A-18 Super Hornet fighter jets. And, in order to help tell the story of the Blue Angels public affairs…
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In 2019, the Black Information Network— a full-time news service by and for the black community— was in the early stages of planning at iHeartMedia. But when George Floyd was murdered, Tony Coles, one of iHeart’s Division Presidents who had been overseeing BIN’s development, knew the platform needed to launch immediately. Tony, now President of BIN…
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Welcome back to the Stories of Market Research: the Insightrix Podcast. We are excited for another new season of SoMR – with amazing guests and topics focused on the world of market research. In our first episode of Season 4, Sharday connects with Leib Litman (Co-Founder and Chief Research Officer) and Cheskie Rosenzweig (Senior Researcher and Prod…
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You can also read these lessons here: If you want these lessons in text: https://twitter.com/Aazarshad/status/1414585344058564611 Join my newsletter where I share marketing frameworks I learn and I ask my guests to share it too: https://aazarshad.com/newsletter/ Join the paid social mastermind here: https://forms.gle/a7m2G4bQGueFdLWV6…
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Jeff Bewkes started at HBO as something of a traveling salesman; his job was to urge motels to add HBO to their properties and their marquees. Later, Jeff would become the last CEO of Time Warner, and engineered the company’s sale to AT&T. Jeff shares the original programming gambles that paid off, what television in the 90s teaches us about the st…
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What do Enron, Warner Music Group and Krispy Kreme have in common? “King of the Turnaround” Steve Cooper’s guiding hand during key transitions. Bob sits down with the business legend to talk about the possibilities of web3, Steve’s upcoming departure from WMG and why we should all rewatch Disney’s “Wall-E.” See omnystudio.com/listener for privacy i…
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