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The past few weeks we’ve been covering the many reasons people don’t buy. Today we’re covering urgency. Urgency isn’t a nice thing to have in an offer. It’s essential to get your customers to buy. To understand why, listen to todays episode. Today we’ll cover 4 ways to create urgency that will have your customers frothing at the mouth for what you’…
 
Today we’re going to spend a little time looking at the political and economic landscape of Europe and before you start asking why it should matter to you let me point out that our last two major economic recessions originated outside the U.S. We’re living in a completely interconnected world. A war in Ukraine means food shortages in Africa and gas…
 
Over the last few weeks we’ve been discussing the 5 reasons why people don’t buy. Today we’ll be addressing the most common objection you’re likely to get, especially if your product costs more than a person tends to carry in their wallet. “I can’t afford it.” Sometimes this is just an excuse because you’ve failed to address one of the other reason…
 
I think recession is already certain. We’re at the beginning of what could be a very long and severe recession, perhaps even depression. The Federal Reserve Bank has signaled it’s willingness to do so in order to bring inflation back in check. Today we’ll discuss the potential impact of their decision this week as well as some [not so] great ideas …
 
What if a prospect says no and they mean it? They’ve heard your offer, considered the value and they said no. Do you just walk away? To you push? Does selling require some kind of trickery or tactical knowledge to work? Today we’re doing a deep dive to answer all those questions and more so tune in and pay attention. Lots of value in this episode. …
 
Theres a big misconception out there that entrepreneurs are great with money. Nothing could be further from the truth. Many entrepreneurs know how to make a lot of money but they can’t seem to hold on to it for very long. Hannah’s story is a lot like mine. She grew up poor, surrounded by people with bad habits around money. But she learned how to b…
 
From war to fast food to our rapidly depleting water supply - everywhere you look our world is changing so fast most people can’t keep up. Today we’ll explore the good and the bad so you can make better decisions about what’s best for you and your family. == 3 Things You Need to Do Now == 1️⃣ Join our FREE Community https://bit.ly/3RbdHKv 2️⃣ Ready…
 
Last week we covered the five reasons people don’t buy. As promised this week we start a five part series where we’ll do a deep dive into each of those reasons. Today we start with clarity. How do you clearly and effectively get your message across in a hyper-connected world full of distractions? How to you ethically influence someone and still be …
 
The President gave a fiery and divisive speech last week, lashing out against MAGA republicans. It’s clear campaign season is in full bloom. But we face a lot of challenges as a nation that have nothing to do with extremist politics. Inflation is at 10%, the economy is sinking into recession and with the Fed raising interests rates we face a real r…
 
Everyone want’s to increase their sales. Especially new business owners. Once you’ve got a great product it’s all about promoting that product to the right person. But not enough attention gets spent on why your prospects don’t buy. Is it because they’re a bad fit? Because they don’t understand the offer? Or is it because they don’t have a compelli…
 
There’s a lot going on in the world today. Energy prices in Europe are skyrocketing while hundreds wait in line for days to buy coal so they can heat their homes this winter. Meanwhile, in San Francisco, business owners are threatening to stop paying taxes if the city doesn’t do something about the crime. So why is everyone so focused on Trump? I t…
 
Building relationships is a huge part of growing a business and I don’t just mean with your customers. You’ll need to establish friends and partnerships along the way if you ever hope to succeed. I’m a very introverted person which makes it hard for me to make friends with new people. Today I want to do a deep dive on how relationships are formed a…
 
It’s one of those weeks. You know, the ones where most of the news is old and tired. Trump remains under fire from the Justice Department, Ukraine is still under siege from an invading Russian army. Inflation is still high and our nation is still heavily divided. All that being the case, I’d like to focus on what I think are the biggest threats to …
 
John has been a friend of mine for a few years now. I’ve watched his carrier and brand rise steadily since 2022. John has been able to build a significant part-time business using an unconventional strategy. I think you’re going to enjoy this one. Connect with John john.odermatt@gmail.com @johnodermatt on twitter and instagram Join the Bootstrap-it…
 
I posted an infographic to the network last week about the importance of being effective over looking impressive. One of our members asked a great question, “How do I do that?” The truth is, both are necessary but we want the effectiveness of our product to drive how impressive people think we are. Today we’ll dive deep into this concept and give y…
 
I got a great questions from one of our Bootstrap-it students today and I wanted to share it (and my response) with you. We all question whether this journey is right for us or not. I've questioned it more than once. But the rewards so far outweigh the pains that the answer is always the same. Enjoy. :) Not a member of Our Community? Join for FREE …
 
As you know I am a HUGE advocate of alternative education. It’s cheaper, teaches specific skill sets and generally provides a better quality of education because those producing it either work in the field they teach in or run professional programs that keep up closely with industry changes. But we have a literal and figurative institution around h…
 
Today we’re going to have some fun by diving into one of my favorite subjects - human behavior. In this episode we’ll discuss 4 simple mind-hacks you can use to nudge your customers into purchasing more, at higher prices. This is great if you own a business, starting one or just want to understand how you make buying decisions so you can be more aw…
 
If you think the Inflation Reduction Act has some inflation reducing acts in it then you haven’t been paying attention to how politicians name bills. The Freedom Act didn’t create more freedom. The Affordable Care Act didn’t make healthcare more affordable, and the Inflation Reduction Act isn’t going to reduce inflation. What is is going to do is l…
 
This is an interview I've wanted to do for some time. You may remember a few months back I recorded a video of me doing my own hot sauce challenge. (https://www.youtube.com/watch?v=WfgbVdrsm90). Well those hot sauces came from one of our network members, Danny Hudson. I finally got a chance to sit down and talk with the man himself and hear his inc…
 
With inflation still running at 40 year highs congress is attempting to do it’s part to control inflationary pressure by both raising taxes and increasing spending. If that sounds like a plan concocted by idiots solve a problem they created then you’d be right. Today we’ll discuss the act and big techs attempt to fact check away anyone who doesn’t …
 
Do you have what it takes to succeed in business? We’ve all asked ourselves that question at some point. We think there’s something special about entrepreneurs when in reality they’ve just developed a few skills that make running a business easier. Today we’ll discuss 9 of the most underrated skills (that you probably already have) and explain why …
 
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