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The AdTech industry is constantly changing. With new trends every day, organizations cannot afford to miss out on what’s happening in the industry. Keep up with the latest solutions for the challenges that arise with each new wave of changes. Companies need to explore new and emerging channels to achieve growth and better results.AlikeAudience, a global leader in audience segmentation from mobile and transaction data, discusses the latest AdTech trends and present you with diverse insights a ...
 
The AdTech Show Podcast is produced and directed by the team at Kochava®, a real-time data solutions company for omni-channel measurement and attribution. The adtech industry evolves at breakneck speed, and we are right there with it. Want to join us? We cover all things mobile and digital and interview our in-house experts to help you understand the latest in the industry. Be sure to subscribe wherever you get your podcasts!
 
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show series
 
This recent era of uncertainty leaves little room for marketers who inadvertently hinder lifetime customer value. In this month's episode, Vera Shafiq, VP of Digital Strategy at Location 3, explores how and why advertisers must rethink turnkey but shortsighted marketing and media tactics that curb long-term success. Her conversation with host Noor …
 
Simone Bremser, Head of Strategic Partnerships Google & Meta bei der Telekom Deutschland spricht mit Thomas Promny von der d3con darüber, wie die Zukunft in Meta und Google aussieht und wie die Telekom damit umgeht. Thomas Promny, CEO und Gründer der d3con, spricht mit Simone Bremser, Head of Strategic Partnerships Google & Meta bei der Telekom Deu…
 
In the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam. Tune in to get intriguing insights on: …
 
In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam. Tune in to get intriguing insights on: Unique solutions that …
 
In the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes. Tune in to find insights on: What growth marketi…
 
In the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between AlikeAudience and PubMatic to bring au…
 
Wie Programmatic zentraler Treiber der Markenbotschaft sein kann und welche Kanäle bespielt werden können, um einen ganzheitlichen Ansatz zu erreichen – Maria Riecke-Katsoulas, Geschäftsführerin bei TRG und John Murawa, Director Programmatic Media & Ad Operations bei TRG geben einen Einblick. Maria Riecke-Katsoulas, Geschäftsführerin bei TRG und Jo…
 
In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing. The topics discussed are: How diversity can help unlock strategic advant…
 
In the fifth episode of AdTech | AlikeAudience, Managing Partner at PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam, discusses building successful teams, empowering leadership, and fostering people-first work cultures in the post-pandemic world to drive innovation and growth i…
 
Die Vorteile einer Strategischen Kooperation mit einem Technologie- und Vermarktungspartner VS Inhousing Trend. Kerstin Laute, Director Sales DACH bei Yieldlove und Mitja Grušovnik, Head of Programmatic & Digital Products bei Ringier Advertising berichten. Thomas Promny, CEO und Gründer der d3con, spricht mit Kerstin Laute, Director Sales DACH bei …
 
Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing a deep evaluation on what in-housing means to them and determining what they seek to achieve by pursuing i…
 
International Women’s Day is here! It’s the best time to discuss one of the topics we at AlikeAudience are truly passionate about, Women’s Leadership! On this episode of Adtech | AlikeAudience, we have two high-powered dynamic women with significant achievements to their credit in the industry to share their success stories and leadership insights …
 
Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding under-researched audience segments, the opportunities presented by cannabis are accompanied by significant hurdles. Sam Hollander, Chief Digital Officer at Enlighten, joined the podcast this month to shar…
 
In this episode of AdTech | AlikeAudience, we covered a wide range of topics trending in the AdTech and MarTech spaces. It’s packed with expert insights on data transformation and customer relationship management. Listen to Tim Martin as he points out from his decades of experience how basic tenets of the internet have remained consistent in advert…
 
Finding a mentor is difficult in any industry, but the adtech world poses its own unique set of challenges for those seeking guidance in an ever-evolving field. Renowned adtech sales leader, executive advisor, and AdTech Personality of the Year nominee Matt Barash has been a longtime beneficiary of mentorship and enjoys mentoring others as well. In…
 
Having discussed the massively growing CTV space and combating ad frauds in the last episode, Adtech | AlikeAudience is back with the next episode to discuss the potential of the CTV space with particular attention to the Asia Pacific region. Listen to James Parker, Derek Fan, and Elice Lau brainstorm about: Increasing penetration of smart TVs into…
 
After years of working at agencies in the digital media industry, Helene Parker decided to forge her own path and build a programmatic consultancy in 2019. In the few years since she became an entrepreneur, Helene has gained hard-and-fast insights about what works best to grow her business. In this episode, Parker shares critical professional lesso…
 
Thomas Promny, CEO und Gründer der d3con, spricht mit Niklas Hollaus, Director Online Advertising bei SIXT darüber, welche Marketingtechnologien SIXT einsetzt, um erfolgreiche Programmatic-Kampagnen zu betreiben: Welche Herausforderungen und Entwicklungsmöglichkeiten gibt es und wie sieht die optimale Zusammenarbeit mit Agenturen aus? Anmeldung zur…
 
Thomas Promny, CEO and founder of d3con and Mark Fogelberg, Head of Agency Partnerships and Programmatic at EMX discuss the growth and trends of CTV, whilst comparing current and future prospects of CTV advertising. Registration for d3con 2022 with € 50 discount link: https://d3con.com/Registration-2022/?discount=PODCAST…
 
CTV (Connected TV) advertising is growing massively and Covid has only further accelerated this growth in the last couple of years. With audiences shifting to CTV from traditional linear TV, the advertisers are following. In 2020 alone, CTV ads have accounted for 40% of all video impressions. Know everything important about the CTV space by tuning …
 
Erik Siekmann, Geschäftsführer von DIGITAL FORWARD und Björn Goerke, Co-CEO von CrossEngage sprechen mit Julia Bösch, CEO und Mitgründerin von OUTFITTERY, Europas führender Personal Shopping Service für Frauen und Männer darüber, wie Outfittery zu einer Ikone der Startup-Szene geworden ist und wohin die Reise weitergehen wird. Anmeldung zur d3con 2…
 
Thomas Promny, CEO and founder of d3con der d3con d3con and Simon Kvist Gaulshøj, CEO of Adnami discuss high impact advertising as a channel for brands to stand and to communicate their brand message effectively and its use as a tactical performance tool. Registration for d3con 2021 with € 50 discount link: https://d3con.com/Registration/?discount=…
 
The adtech industry has been working through a ‘Great Resignation’ this year as marketing professionals leave their current positions and seek new ones that better cater to a diverse array of inclusive needs. Noor speak with Corean Canty, the COO of talent platform We Are Rosie about the current talent landscape and what organizations must bring to…
 
Even with Google’s recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers may have more breathing room to figure out alternative solutions, the quest for finding those alternatives demands dedicated and ongoing attention in…
 
Thomas Promny, CEO und Gründer der d3con, spricht mit Oliver Hülse, Managing Director Zentral- und Osteuropa bei Integral Ad Science über Brand Safety & Suitability, Ad Fraud und Viewability für Brands, Agenturen und Publisher und darüber, wie Contextual Targeting den Cookie ersetzen wird. Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den…
 
Today's digital agency landscape is hyper-competitive. With swift shifts in technology, changing privacy laws, the sharp rise of new platforms and competitive disruptors, it’s more challenging than ever to maintain an agency's success. For perspective on this topic, we speak with former digital agency president and partner Mitch Joel about his expe…
 
The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with advertising clients? Walter Geer III shares how he empowers his team to keep innovation at the forefront of approaching client business. He also discusses his passions for mentorship, DEI, and connecting aut…
 
With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting tactics are rapidly diminishing. Marketers must consider the loss of cookies, and find new ways to target audiences. Staying up-to-date on new regulations and advertising implications is no easy task. But for Pedro Pavon, who oversees Privacy, …
 
Thomas Promny, CEO und Gründer der d3con, spricht mit Johannes Paysen, Managing Director Central Europe von Magnite, der größten unabhängigen Omnichannel-SSP, über die aktuelle Relevanz von Connected TV und darüber, was dieses Jahr auf dem deutschen CTV-Markt passieren wird. Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den folgenden Link…
 
Thomas Promny, CEO und Gründer der d3con, spricht mit Benedikt Schmitt-Homann, dem ersten Director Programmatic Advertising bei PAYBACK, darüber, wie PAYBACK mit Programmatic als erste Plattform in Deutschland zielgruppenspezifische Werbung im Internet auch auf Basis eines langfristigen Einkaufsverhaltens im stationären Handel ausspielen kann. Anme…
 
Thomas Promny, CEO und Gründer der d3con, spricht mit Moritz Wasserek, CEO & Co-Founder von IROIN® über die Data Driven Influencer Marketing Technologie und Influencer Ads® von IROIN®. Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast
 
In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support makes it difficult to take the plunge. In this episode, Centro's EVP of Media Services and Operations shares the different ways advertisers can approach in-housing, as well as how to best prepare beforehand…
 
These days, professional development can feel more challenging than ever before. Many professionals are experiencing fatigue from working remotely for months, yet they still understand the need to develop their careers and skills in uncertain times. Accomplished tech leader, speaker, and author Jeffrey Smith joins the podcast to discuss finding new…
 
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