Najlepsze podcasty z kategorii: Adtech (2023)

A

Adtech Unfiltered

1
How to Build a Digital Marketing Strategy That Lasts (with Vera Shafiq) 31:46

13d ago31:46

31:46

This recent era of uncertainty leaves little room for marketers who inadvertently hinder lifetime customer value. In this month's episode, Vera Shafiq, VP of Digital Strategy at Location 3, explores how and why advertisers must rethink turnkey but shortsighted marketing and media tactics that curb long-term success. Her conversation with host Noor …

d

d3con Programmatic und Adtech Podcast

1
How to manage GAMA Partnerships today mit Simone Bremser, Head of Strategic Partnerships Google & Meta bei der Telekom Deutschland 31:49

2M ago31:49

31:49

Simone Bremser, Head of Strategic Partnerships Google & Meta bei der Telekom Deutschland spricht mit Thomas Promny von der d3con darüber, wie die Zukunft in Meta und Google aussieht und wie die Telekom damit umgeht. Thomas Promny, CEO und Gründer der d3con, spricht mit Simone Bremser, Head of Strategic Partnerships Google & Meta bei der Telekom Deu…

A

AdTech with AlikeAudience

1
The Future is Multi-Channel Marketing: Nailing your AdOps Strategy During Challenging Times with Sophie Eom, CEO of Adriel 33:42

3M ago33:42

33:42

In the tenth episode of AdTech | AlikeAudience, Sophie Eom, Co-founder, and CEO of Adriel, a marketing dashboard software for real-time reporting and ad optimization, discusses the future of Multi-channel Marketing with the CSO of AlikeAudience, Elice Lau, and the Director of The Brand Creatives, Jessica Lam. Tune in to get intriguing insights on: …

A

AdTech with AlikeAudience

1
Reaching Voters with Programmatic Media Buying: Strategies by IQM 31:04

5M ago31:04

31:04

In the ninth episode of AdTech | AlikeAudience, Dhimant Bhundia, Head of Product at IQM Corporation, a political-first programmatic media buyer platform, discusses Political Advertising with the Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam. Tune in to get intriguing insights on: Unique solutions that …

A

AdTech with AlikeAudience

1
Growth Marketing in AdTech: B2B vs B2C with Jonny Chan 33:43

6M ago33:43

33:43

In the eighth episode of AdTech | AlikeAudience, hear from ex-Meta Research Lead and current Growth Marketing Manager at Coalition Inc., Jonny Chan, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, on AdTech Growth Marketing in both B2B and B2C landscapes. Tune in to find insights on: What growth marketi…

A

AdTech with AlikeAudience

1
Open Internet vs Walled Gardens: Breaking Myths about Supply-side Platforms with PubMatic 24:48

8M ago24:48

24:48

In the seventh episode of AdTech | AlikeAudience, the APAC Director of Data and Audience at PubMatic, Brandon Lee, Co-founder of AlikeAudience, Bosco Lam, and the Director of The Brand Creatives, Jessica Lam, share their thoughts on the open internet versus the walled garden, and the latest partnership between AlikeAudience and PubMatic to bring au…

d

d3con Programmatic und Adtech Podcast

1
Orchestrierung von Kanälen für Barfer's Wellfood – Insights von The Reach Group (TRG) 28:28

8M ago28:28

28:28

Wie Programmatic zentraler Treiber der Markenbotschaft sein kann und welche Kanäle bespielt werden können, um einen ganzheitlichen Ansatz zu erreichen – Maria Riecke-Katsoulas, Geschäftsführerin bei TRG und John Murawa, Director Programmatic Media & Ad Operations bei TRG geben einen Einblick. Maria Riecke-Katsoulas, Geschäftsführerin bei TRG und Jo…

A

AdTech with AlikeAudience

1
Diversity - The Future of Successful Marketing 32:13

9M ago32:13

32:13

In the sixth episode of AdTech | AlikeAudience, Founder & Chief Collaboration Officer, Collabor8 Group Pty Ltd, Phil James, Co-founder of AlikeAudience, Ronald Kwok, and Director of The Brand Creatives, Jessica Lam, discuss the relevance of diversity in the field of marketing. The topics discussed are: How diversity can help unlock strategic advant…

A

AdTech with AlikeAudience

1
How People-First Culture Drives Innovation with Lawrence Lo, Managing Partner of PHD Media 33:07

10M ago33:07

33:07

In the fifth episode of AdTech | AlikeAudience, Managing Partner at PHD Media, Lawrence Lo, CEO and co-founder of AlikeAudience, Bosco Lam, and Director of The Brand Creatives, Jessica Lam, discusses building successful teams, empowering leadership, and fostering people-first work cultures in the post-pandemic world to drive innovation and growth i…

d

d3con Programmatic und Adtech Podcast

1
Crossborder Vermarktung: Yieldlove x Ringier 29:02

10M ago29:02

29:02

Die Vorteile einer Strategischen Kooperation mit einem Technologie- und Vermarktungspartner VS Inhousing Trend. Kerstin Laute, Director Sales DACH bei Yieldlove und Mitja Grušovnik, Head of Programmatic & Digital Products bei Ringier Advertising berichten. Thomas Promny, CEO und Gründer der d3con, spricht mit Kerstin Laute, Director Sales DACH bei …

A

Adtech Unfiltered

1
Are You Ready to Take Programmatic In-House? (with Raashee Gupta Erry) 33:46

11M ago33:46

33:46

Nearly a decade after its debut, programmatic in-housing is having a moment. Many brands and agencies that buy programmatic media are expressing a renewed interest in bringing those capabilities in-house. The resurgence has organizations doing a deep evaluation on what in-housing means to them and determining what they seek to achieve by pursuing i…

A

AdTech with AlikeAudience

1
No Barriers to Women Leadership, With Dentsu Media CEO Anna Chan 25:47

12M ago25:47

25:47

International Women’s Day is here! It’s the best time to discuss one of the topics we at AlikeAudience are truly passionate about, Women’s Leadership! On this episode of Adtech | AlikeAudience, we have two high-powered dynamic women with significant achievements to their credit in the industry to share their success stories and leadership insights …

A

Adtech Unfiltered

1
Keeping up with Cannabis Advertising (with Sam Hollander) 40:01

12M ago40:01

40:01

Marketers in the cannabis space face a host of unique challenges. From navigating advertising regulations, to reframing stigmas, to understanding under-researched audience segments, the opportunities presented by cannabis are accompanied by significant hurdles. Sam Hollander, Chief Digital Officer at Enlighten, joined the podcast this month to shar…

A

AdTech with AlikeAudience

1
Delivering Exceptional Customer Experiences in a Digital First World with Tim Martin of Merkle Australia 27:06

1y ago27:06

27:06

In this episode of AdTech | AlikeAudience, we covered a wide range of topics trending in the AdTech and MarTech spaces. It’s packed with expert insights on data transformation and customer relationship management. Listen to Tim Martin as he points out from his decades of experience how basic tenets of the internet have remained consistent in advert…

A

Adtech Unfiltered

1
Finding Mentorship in AdTech (with Matt Barash) 54:50

1y ago54:50

54:50

Finding a mentor is difficult in any industry, but the adtech world poses its own unique set of challenges for those seeking guidance in an ever-evolving field. Renowned adtech sales leader, executive advisor, and AdTech Personality of the Year nominee Matt Barash has been a longtime beneficiary of mentorship and enjoys mentoring others as well. In…

A

AdTech with AlikeAudience

1
APAC Spotlight: CTV Growth Markets and Strategies for APAC Advertisers 23:27

1y ago23:27

23:27

Having discussed the massively growing CTV space and combating ad frauds in the last episode, Adtech | AlikeAudience is back with the next episode to discuss the potential of the CTV space with particular attention to the Asia Pacific region. Listen to James Parker, Derek Fan, and Elice Lau brainstorm about: Increasing penetration of smart TVs into…

A

Adtech Unfiltered

1
How to Thrive as a Programmatic Consultant 41:46

1y ago41:46

41:46

After years of working at agencies in the digital media industry, Helene Parker decided to forge her own path and build a programmatic consultancy in 2019. In the few years since she became an entrepreneur, Helene has gained hard-and-fast insights about what works best to grow her business. In this episode, Parker shares critical professional lesso…

d

d3con Programmatic und Adtech Podcast

1
Die Entwicklung von Programmatic Advertising bei SIXT mit Niklas Hollaus, Director Online Advertising bei SIXT 40:53

1y ago40:53

40:53

Thomas Promny, CEO und Gründer der d3con, spricht mit Niklas Hollaus, Director Online Advertising bei SIXT darüber, welche Marketingtechnologien SIXT einsetzt, um erfolgreiche Programmatic-Kampagnen zu betreiben: Welche Herausforderungen und Entwicklungsmöglichkeiten gibt es und wie sieht die optimale Zusammenarbeit mit Agenturen aus? Anmeldung zur…

d

d3con Programmatic und Adtech Podcast

1
The growth of Connected TV. How has CTV evolved and what are the future prospects? With Mark Fogelberg, Head of Agency Partnerships and Programmatic at EMX 37:14

1y ago37:14

37:14

Thomas Promny, CEO and founder of d3con and Mark Fogelberg, Head of Agency Partnerships and Programmatic at EMX discuss the growth and trends of CTV, whilst comparing current and future prospects of CTV advertising. Registration for d3con 2022 with € 50 discount link: https://d3con.com/Registration-2022/?discount=PODCAST…

A

AdTech with AlikeAudience

1
CTV for Advertisers: Fraud, Attribution, and Strategies 24:09

1y ago24:09

24:09

CTV (Connected TV) advertising is growing massively and Covid has only further accelerated this growth in the last couple of years. With audiences shifting to CTV from traditional linear TV, the advertisers are following. In 2020 alone, CTV ads have accounted for 40% of all video impressions. Know everything important about the CTV space by tuning …

d

d3con Programmatic und Adtech Podcast

1
Live-Podcast mit Outfittery-Gründerin Julia Bösch 42:01

1y ago42:01

42:01

Erik Siekmann, Geschäftsführer von DIGITAL FORWARD und Björn Goerke, Co-CEO von CrossEngage sprechen mit Julia Bösch, CEO und Mitgründerin von OUTFITTERY, Europas führender Personal Shopping Service für Frauen und Männer darüber, wie Outfittery zu einer Ikone der Startup-Szene geworden ist und wohin die Reise weitergehen wird. Anmeldung zur d3con 2…

d

d3con Programmatic und Adtech Podcast

1
What is high impact advertising and why should you care? With Simon Kvist Gaulshøj, CEO of Adnami 38:26

1+ y ago38:26

38:26

Thomas Promny, CEO and founder of d3con der d3con d3con and Simon Kvist Gaulshøj, CEO of Adnami discuss high impact advertising as a channel for brands to stand and to communicate their brand message effectively and its use as a tactical performance tool. Registration for d3con 2021 with € 50 discount link: https://d3con.com/Registration/?discount=…

A

Adtech Unfiltered

1
Creating Inclusive Workplaces (with Corean Canty) 36:47

1+ y ago36:47

36:47

The adtech industry has been working through a ‘Great Resignation’ this year as marketing professionals leave their current positions and seek new ones that better cater to a diverse array of inclusive needs. Noor speak with Corean Canty, the COO of talent platform We Are Rosie about the current talent landscape and what organizations must bring to…

A

Adtech Unfiltered

1
Test Cookieless Targeting...Now! (with Angelina Eng) 43:58

1+ y ago43:58

43:58

Even with Google’s recent decision to delay the retirement of third party cookies in Chrome until 2023, the loss of numerous longstanding ad identifiers still looms large. While brands and advertisers may have more breathing room to figure out alternative solutions, the quest for finding those alternatives demands dedicated and ongoing attention in…

d

d3con Programmatic und Adtech Podcast

1
Brand Safety & Suitability für Brands, Agenturen und Publisher mit Oliver Hülse, Managing Director Zentral- und Osteuropa bei Integral Ad Science 41:58

1+ y ago41:58

41:58

Thomas Promny, CEO und Gründer der d3con, spricht mit Oliver Hülse, Managing Director Zentral- und Osteuropa bei Integral Ad Science über Brand Safety & Suitability, Ad Fraud und Viewability für Brands, Agenturen und Publisher und darüber, wie Contextual Targeting den Cookie ersetzen wird. Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den…

A

Adtech Unfiltered

1
How to Lead a Digital Agency (with Mitch Joel) 50:16

1+ y ago50:16

50:16

Today's digital agency landscape is hyper-competitive. With swift shifts in technology, changing privacy laws, the sharp rise of new platforms and competitive disruptors, it’s more challenging than ever to maintain an agency's success. For perspective on this topic, we speak with former digital agency president and partner Mitch Joel about his expe…

A

Adtech Unfiltered

1
How to Pitch Digital Innovation (with Walter Geer III) 37:35

2y ago37:35

37:35

The word "innovative" gets thrown around a lot in ad tech. But what does it really take to consistently deliver innovation that resonates with advertising clients? Walter Geer III shares how he empowers his team to keep innovation at the forefront of approaching client business. He also discusses his passions for mentorship, DEI, and connecting aut…

A

Adtech Unfiltered

1
Considering Cookie Loss & Privacy Law (with Pedro Pavon) 40:03

2y ago40:03

40:03

With an onslaught of data privacy updates stemming from legislation and big tech, once-reliable targeting tactics are rapidly diminishing. Marketers must consider the loss of cookies, and find new ways to target audiences. Staying up-to-date on new regulations and advertising implications is no easy task. But for Pedro Pavon, who oversees Privacy, …

d

d3con Programmatic und Adtech Podcast

1
d3con Podcast mit Johannes Paysen Managing Director Central Europe Magnite pod 37:09

2y ago37:09

37:09

Thomas Promny, CEO und Gründer der d3con, spricht mit Johannes Paysen, Managing Director Central Europe von Magnite, der größten unabhängigen Omnichannel-SSP, über die aktuelle Relevanz von Connected TV und darüber, was dieses Jahr auf dem deutschen CTV-Markt passieren wird. Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den folgenden Link…

d

d3con Programmatic und Adtech Podcast

1
Programmatic bei PAYBACK mit Benedikt Schmitt-Homann, dem ersten Director Programmatic Advertising bei PAYBACK 38:50

2y ago38:50

38:50

Thomas Promny, CEO und Gründer der d3con, spricht mit Benedikt Schmitt-Homann, dem ersten Director Programmatic Advertising bei PAYBACK, darüber, wie PAYBACK mit Programmatic als erste Plattform in Deutschland zielgruppenspezifische Werbung im Internet auch auf Basis eines langfristigen Einkaufsverhaltens im stationären Handel ausspielen kann. Anme…

d

d3con Programmatic und Adtech Podcast

1
Programmatic Influencer Marketing mit Moritz Wasserek, CEO & Co-Founder von IROIN® 39:44

2y ago39:44

39:44

Thomas Promny, CEO und Gründer der d3con, spricht mit Moritz Wasserek, CEO & Co-Founder von IROIN® über die Data Driven Influencer Marketing Technologie und Influencer Ads® von IROIN®. Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast

T

The AdTech Show

1
What is SKAdNetwork, and how do you use it? 30:25

2y ago30:25

30:25

In this episode, we interview Vivian Watt, a product manager at Kochava who has been working intensely with teams to prepare for SKAdNetwork and the forthcoming changes with iOS 14. Visit https://www.kochava.com/skadnetwork-solutions/ to learn more about what you need to do to be prepared.

A

Adtech Unfiltered

1
Is it Time to Bring Programmatic In-House? (with April Weeks) 26:56

2y ago26:56

26:56

In recent years, many advertisers have considered bringing programmatic media buying in-house. For others, a lack of infrastructure and support makes it difficult to take the plunge. In this episode, Centro's EVP of Media Services and Operations shares the different ways advertisers can approach in-housing, as well as how to best prepare beforehand…

d

d3con Programmatic und Adtech Podcast

1
Liane Siebenhaar von Snap 39:08

2+ y ago39:08

39:08

Erik Siekmann von Digital Forward und Thomas Promny von der d3con sprechen mit Liane Siebenhaar von Snap bzw. Snapchat darüber, welche schlauen Werbemöglichkeiten die App bietet. Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast

A

Adtech Unfiltered

1
Committing to Professional Growth (with Jeff Smith) 29:08

2+ y ago29:08

29:08

These days, professional development can feel more challenging than ever before. Many professionals are experiencing fatigue from working remotely for months, yet they still understand the need to develop their careers and skills in uncertain times. Accomplished tech leader, speaker, and author Jeffrey Smith joins the podcast to discuss finding new…

d

d3con Programmatic und Adtech Podcast

1
Display Performance Marketing mit Mathias Seidler 26:43

2+ y ago26:43

26:43

Thomas Promny von der d3con spricht mit Mathias Seidler, Gründer von Interactive Performance darüber, wie sich Lead Generation und Performance Marketing schlau verbinden lassen. Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast

d

d3con Programmatic und Adtech Podcast

1
CRM mit AI im Digitalmarketing mit Björn Goerke, Gpredictive 45:12

2+ y ago45:12

45:12

Thomas Promny, von der d3con spricht mit Björn Goerke, Gründer von Gpredictive darüber, wie AI im Digitalmarketing CRM deutlich schlauer und profitabler machen kann. Anmeldung zur d3con 2021 mit 50 EUR Podcast-Rabatt über den folgenden Link: https://d3con.de/r/podcast

Podcasty warte posłuchania

SPONSOROWANY

Adtech Podcasty

Download the App!

Podcasty warte posłuchania

SPONSOROWANY

Skrócona instrukcja obsługi