Najlepsze podcasty z kategorii: Behavioral Economics (2025)

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Segmenting for Emotion: Matching Emotional Frames to Customer Motivations | Behavioral Economics in Marketing Podcast | Season 10 - In Review 14:12

15h ago14:12

14:12

What if the key to better marketing isn’t just what you say — but how you make people feel? In this episode of the Behavioral Economics in Marketing podcast, we explore how emotional segmentation and framing can help you better understand your audience and create messaging that resonates. Discover the psychology behind how customers process informa…

1
515. Unlocking ADHD: Strategies for Success in Work and Life 54:28

22h ago54:28

54:28

In this episode of The Brainy Business podcast, Melina Palmer welcomes Skye Waterson, founder of Unconventional Organisation, to discuss the unique productivity challenges faced by individuals with ADHD. Skye shares her insights on the four key areas where ADHD brains differ from neurotypical ones, including dopamine responses, time perception, wor…

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REPLAY: Framing Effect in Targeted Messaging | Behavioral Economics in Marketing Podcast | Season 10 - In Review 9:48

1d ago9:48

9:48

Explore how subtle shifts in presentation shape customer perceptions and drive decisions. This episode reveals the powerful role of framing in marketing, helping you craft messages that influence behavior and boost engagement. Keywords: framing effect marketing, targeted messaging strategies, behavioral economics in advertising, customer decision-m…

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514. The Power of Personalized Nudges in Management 36:57

3d ago36:57

36:57

In this episode of The Brainy Business podcast, Melina Palmer welcomes Anant Sood, co-founder of Worxogo, to discuss the powerful intersection of AI and behavioral science in enhancing team management and performance. This episode revisits their insightful conversation from June 2022, where Anant shares how Worxogo's AI-powered nudge coach personal…

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A Look Back at Season 1 — Framing Effect in Marketing | Behavioral Economics in Marketing Podcast | Season 10 In Review 4:20

4d ago4:20

4:20

We’re rewinding all the way back to Season 1 — where it all began — to revisit an early favorite that laid the foundation for this podcast. This mini teaser gives you a quick look at one of the standout episodes that shaped how we think about consumer behavior and decision-making. Plus, we hint at the fresh new episode it inspired in Season 10. (No…

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Behind the Mic — 5 Years of the Behavioral Economics in Marketing Podcast | Behavioral Economics in Marketing Podcast 9:01

8d ago9:01

9:01

Welcome to Season 10, Episode 1 of the Behavioral Economics in Marketing podcast — and what a milestone this is. Today, we're taking a detour from our usual format to celebrate five years and ten seasons of exploring the science of decision-making in marketing. This episode is a little more personal — a chance to go behind the mic and share the sto…

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513. The Power of Meaningful Work 55:07

8d ago55:07

55:07

In this episode of The Brainy Business podcast, Melina Palmer sits down with Wes Adams and Tamara Miles, co-authors of the impactful book, Meaningful Work. Together, they explore the concept of meaningful work and its profound effects on employee satisfaction and productivity. With research indicating that employees who find meaning in their work c…

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Season 10 Trailer 1:26

9d ago1:26

1:26

Season 10 Teaser: A Big Celebration Ahead! Hey everyone, this is Sandra Thomas-Comenole, and I’m thrilled to share a quick sneak peek into what’s coming next on the Behavioral Economics in Marketing podcast. Season 10 marks not just a new chapter — but a major milestone: five incredible years together and ten full seasons exploring how behavioral e…

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512. Rethinking the Office: How to Lead Hybrid Teams Effectively 54:11

10d ago54:11

54:11

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Gleb Tsipursky, CEO of Disaster Avoidance Experts and author of the practical guide on returning to the office. This refreshed episode, originally aired in October 2021, remains highly relevant as organizations continue to navigate the complexities of hybrid work environment…

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511. Staying Human in the Age of AI: Insights from SXSW 2025 59:51

15d ago59:51

59:51

In this episode of The Brainy Business podcast, Melina Palmer shares a dynamic panel discussion from SXSW 2025, titled Enough with the Delving: Staying Human in the Age of AI. With insights from industry experts, the conversation addresses the challenges and opportunities presented by AI in communication and marketing. Melina moderates a lively dis…

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510. When AI Meets Neuroscience 37:00

17d ago37:00

37:00

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Ingrid Nieuwenhaus, head of Science at alpha.one, to explore the fascinating intersection of machine learning and neuroscience. This insightful conversation, originally recorded live at Greenbook's IIEX behavior conference, delves into how advanced technologies are reshaping…

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509. The Anatomy of Bad Ads 50:59

22d ago50:59

50:59

In this episode of The Brainy Business podcast, Melina Palmer sits down with Dr. Jake Teeny, an assistant professor of marketing at the Kellogg School of Management. Together, they delve into the world of advertising, specifically focusing on what makes an ad ineffective. They discuss the common pitfalls brands encounter, from failures of attention…

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508. Unlocking Consumer Insights: The Power of Implicit Testing with Dr. Keith Ewart 48:15

24d ago48:15

48:15

In this episode of The Brainy Business podcast, Melina Palmer revisits an insightful conversation with Dr. Keith Ewart from Cloud Army, focusing on the power of implicit testing and its ability to enhance business outcomes. Keith shares his expertise on how implicit bias testing can reveal the subconscious reactions consumers have to advertising, b…

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507. Navigating Money and Love 49:24

29d ago49:24

49:24

In this episode of The Brainy Business podcast, Melina Palmer welcomes Abby Davisson, co-author of the insightful book, Money and Love. Together, they explore the complexities of decision-making in life and relationships, discussing a powerful framework called the Five Cs that can help individuals navigate significant choices with clarity and inten…

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506. The Bright Side of Bias: Understanding Optimism in Decision Making 42:20

1M ago42:20

42:20

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the concept of optimism bias, exploring how it influences our beliefs, behaviors, and decision-making—sometimes to our benefit and other times to our detriment. This refreshed replay of one of the foundational episodes from early 2019 highlights the sneaky cognitive short…

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505. The Like Button: A Small Click with a Massive Impact w/ Bob Goodson 45:22

1M ago45:22

45:22

In this episode of The Brainy Business podcast, Melina Palmer sits down with Bob Goodson, co-author of the intriguing book, Like: The Button That Changed the World. Bob takes us on a captivating journey through the origins and evolution of the "like" button, a seemingly simple feature that has profoundly influenced our digital interactions and cons…

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504. The Hidden Influence of Mirror Neurons on Consumer Behavior 34:43

1M ago34:43

34:43

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of mirror neurons and their profound impact on our behavior, empathy, and learning. Originally aired in January 2019, this refreshed episode explores how these hidden drivers shape our interactions and influence consumer psychology. Melina discusses the d…

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503. Innovating Through Adversity - Lessons from the Great Depression 50:14

1M ago50:14

50:14

In this episode of The Brainy Business podcast, Melina Palmer welcomes back Jason Voiovich, author of the intriguing book, Bullfrogs Bingo and the Little House on the Prairie. Together, they explore the innovative spirit of the Great Depression, a time often associated with scarcity, yet brimming with unexpected creativity and invention. Jason shar…

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502. How Maker's Mark Redefined Loyalty During Crisis 41:38

1M ago41:38

41:38

In this episode of The Brainy Business podcast, Melina Palmer welcomes Greta Harper from Maker's Mark for a conversation about the brand's innovative approach during the pandemic. Recorded live at the GreenBook's IIEX North America conference, this episode revisits the impactful strategies Maker's Mark implemented to support bars, restaurants, and …

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501: The Psychology of Unboxing: Why We Can't Look Away 23:25

2M ago23:25

23:25

In this episode of The Brainy Business podcast, Melina Palmer dives into the fascinating world of unboxing videos and the brain science that makes them so captivating. Have you ever wondered why millions of people are drawn to watching others unwrap everything from toys to tech? It turns out, it’s not just a quirky trend; it’s rooted in behavioral …

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500. Celebrating Episode 500 with Pat Flynn 56:20

2M ago56:20

56:20

In this milestone 500th episode of The Brainy Business podcast, Melina Palmer celebrates with the incredible Pat Flynn, host of the renowned Smart Passive Income podcast and author of the upcoming book, Lean Learning. With over 60 million downloads across his platforms, Pat shares his journey in digital entrepreneurship, the power of serving others…

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499: Falling in Love with Questions 46:22

2M ago46:22

46:22

In this episode of The Brainy Business podcast, Melina Palmer welcomes Elizabeth Weingarten, journalist and applied behavioral scientist, to discuss her enlightening new book, How to Fall in Love with Questions. Their conversation dives deep into the transformative power of questions and how embracing uncertainty can lead to personal growth and dee…

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498. From Questions to Innovation: The Path to Better Answers 27:07

2M ago27:07

27:07

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the art of questioning and its vital role in driving innovation and success in both personal and professional realms. As the 498th episode approaches the milestone of 500, Melina reflects on her journey and the significance of curiosity in her work. She revisits the core …

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497. Making Work Fair 40:25

2M ago40:25

40:25

In this episode of The Brainy Business podcast, Melina Palmer welcomes Siri Chilazi, co-author of the insightful book Make Work Fair. Siri, a senior researcher at the Women and Public Policy Program at Harvard Kennedy School, shares her expertise on advancing gender equality and fairness in the workplace. Throughout the conversation, they discuss p…

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496. The Hidden Costs of Inequity Aversion in Business 35:53

2M ago35:53

35:53

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the concept of inequity aversion and its significant implications for businesses. She explores the human tendency to react strongly against perceived unfairness and how this aversion can impact employee motivation and organizational culture. Melina unpacks the distinction…

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495. The Human Side of Leadership w/ Willie Pietersen 56:26

2M ago56:26

56:26

In this episode of The Brainy Business podcast, Melina Palmer welcomes Willie Pietersen, author of the insightful book, Leadership: The Inside Story. With decades of experience in both law and international business, Willie shares his unique perspective on the essential differences between management and leadership. He emphasizes that while managem…

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494. From Management Mess to Leadership Success 42:10

2M ago42:10

42:10

In this episode of The Brainy Business podcast, Melina Palmer welcomes Scott Miller, author of the insightful book, Management Mess to Leadership Success. With a wealth of experience in leadership development, Scott shares his journey from management mistakes to mastering the art of leadership. He emphasizes the crucial differences between managers…

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493. Disrupting Implicit Bias 43:36

3M ago43:36

43:36

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Nilanjana (Buju) Dasgupta, author of the thought-provoking book, Change the Wallpaper. Buju, a prominent social psychologist and founding director of the Institute of Diversity Sciences at the University of Massachusetts Amherst, shares her insights on implicit bias and the …

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492. Breaking Free from Functional Fixedness 30:01

3M ago30:01

30:01

In this episode of The Brainy Business podcast, Melina Palmer delves into the intriguing concept of functional fixedness—the mental block that limits our ability to see alternative uses for familiar objects. Drawing on the popular saying, "when all you have is a hammer, everything looks like a nail," Melina illustrates how this phenomenon can hinde…

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The Role of Choice Overload in Remote Work-Life Balance | Economics of Remote Work | Behavioral Economics in Marketing Podcast 9:39

3M ago9:39

9:39

Effectively managing choice overload is essential for promoting a healthy work-life balance in remote work environments. By streamlining tools, offering structured flexibility, curating personalized workspaces, and providing clear decision-making frameworks, organizations can help employees navigate their choices with greater ease. These strategies…

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491. Unlocking the Power of Storytelling in Business 49:31

3M ago49:31

49:31

In this episode of The Brainy Business podcast, Melina Palmer sits down with Karen Eber, author of The Perfect Story, to explore the art of storytelling and its profound impact on communication in business. Karen, an award-winning author and CEO of Eber Leadership Group, shares her insights on how storytelling is not just an art but a crucial skill…

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490. Metaphors and Brand Connection 46:22

3M ago46:22

46:22

In this episode of The Brainy Business podcast, Melina Palmer dives deep into the compelling world of metaphors in branding with Malcolm and Hannibal Brooks from Olson Zaltman. Discover how metaphors shape our understanding and influence consumer behavior, and why they are crucial for effective communication in marketing. Melina, Malcolm, and Hanni…

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Framing Company Culture Initiatives for Remote Teams | Economics of Remote Work | Behavioral Economics in Marketing Podcast 10:10

3M ago10:10

10:10

Incorporating the framing effect into company culture initiatives for remote teams can significantly enhance engagement and cohesion. By framing communications, feedback, rewards, and policy changes in a positive light, organizations can foster a more motivating and supportive environment. This strategic approach not only improves employees' percep…

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489. Beyond Mentorship - How to Sponsor Success 47:19

3M ago47:19

47:19

In this episode of The Brainy Business podcast, Melina Palmer welcomes Dr. Rosalind Chow, an associate professor of organizational behavior and theory at Carnegie Mellon University. Rosalind shares insights from her new book, The Doors You Can Open, where she distinguishes between mentorship and sponsorship, emphasizing the importance of actively c…

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488. The Art of Getting Along 53:08

3M ago53:08

53:08

In this episode of The Brainy Business podcast, Melina Palmer welcomes Amy Gallo, a workplace expert and author of Getting Along: How to Work with Anyone, Even Difficult People. Amy shares her insights on navigating challenging interpersonal dynamics at work and offers practical strategies for improving communication and collaboration with even the…

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Using Gamification to Improve Remote Employee Onboarding | Economics of Remote Work | Behavioral Economics in Marketing Podcast 10:04

3M ago10:04

10:04

Incorporating gamification into remote onboarding can transform the experience by making it more engaging and enjoyable. Simple strategies such as interactive learning modules, progress tracking, and virtual badges can effectively motivate new hires, enhance their learning, and foster a sense of connection with the team. By applying these gamified …

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487. What We Value 42:03

3M ago42:03

42:03

In this episode of The Brainy Business podcast, Melina Palmer welcomes Emily Falk, author of the insightful book, What We Value. Together, they dive deep into the concept of value, exploring its complex layers beyond monetary aspects and its profound impact on our relationships, society, and business practices. Emily, a leading expert in behavior c…

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486. Making It Easy: The Art of Seamless Sales 48:49

3M ago48:49

48:49

In this episode of The Brainy Business podcast, Melina Palmer is joined by Nikki Rausch, a sales coach and expert in making it easy for customers to do business with you. Drawing from her extensive experience in sales and Neuro Linguistic Programming, Nikki shares actionable insights on how to improve communication and streamline the sales process.…

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The Fundamental Attribution Error and Remote Relationship Building | Economics of Remote Work | Behavioral Economics in Marketing Podcast 11:13

4M ago11:13

11:13

Addressing the Fundamental Attribution Error is essential for cultivating robust and positive relationships in remote teams. By implementing strategies such as regular one-on-one check-ins, sharing personal context in introductions, facilitating empathy-building activities, encouraging contextual insights, using situational understanding prompts in…

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485. The Social Art of Influence 46:00

4M ago46:00

46:00

In this episode of The Brainy Business podcast, Melina Palmer welcomes Mikael Klintman, author of the insightful new book, Framing: The Social Art of Influence. Their conversation delves into the powerful concept of framing and how it shapes our perceptions and actions in everyday life. Mikael, a professor of sociology at Lund University, shares hi…

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484. The Psychology of Pricing: Framing with Numbers 28:58

4M ago28:58

28:58

In this episode of The Brainy Business podcast, Melina Palmer revisits the fascinating concept of framing with numbers. She explores how the presentation of numerical information can significantly influence decision-making and consumer behavior. Melina emphasizes that the way numbers are framed can be more impactful than the numbers themselves, par…

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Discussing the Intrinsic Design Manifesto 21:17

4M ago21:17

21:17

Thanks Notebooklm.google for having the Intrinsic Design Manifesto as a guest on your show and making this episode possible on the non-Skinnerian podcast. Is your organization stuck in a cycle of offering perks and incentives that don't deliver lasting performance? This episode dives into the Intrinsic Design Manifesto, a powerful critique of tradi…

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The Trust-Building Process and Remote Team Dynamics | Economics of Remote Work | Behavioral Economics in Marketing Podcast 15:37

4M ago15:37

15:37

Effectively applying the Trust-Building Process to remote team dynamics is essential for creating a cohesive and productive virtual work environment. By demonstrating competence through skill sharing, fostering integrity with transparent practices, supporting benevolence through regular interactions, ensuring consistency with reliable scheduling, e…

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483. Unlocking the Laws of Connection 47:11

4M ago47:11

47:11

In this episode of The Brainy Business podcast, Melina Palmer welcomes David Robson, author of the highly anticipated book, The Laws of Connection. With a background as an award-winning science writer, David shares insights into the science of building strong social networks and the essential role connections play in our lives and businesses. Drawi…

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482. The Power of Unity in Persuasion 34:12

4M ago34:12

34:12

In this episode of The Brainy Business podcast, Melina Palmer explores the powerful concept of unity, which is Robert Cialdini's seventh principle of persuasion. Melina dives into how reminding people of shared identities can significantly influence their decisions, whether you're trying to get a colleague on board with a new initiative or convinci…

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The Mere Exposure Effect and Remote Team Integration | Economics of Remote Work | Behavioral Economics in Marketing Podcast 14:55

4M ago14:55

14:55

Applying the Mere Exposure Effect to remote team integration can significantly improve team dynamics and cohesion. By creating regular and engaging opportunities for team members to interact, such as through virtual challenges, shared digital spaces, skill-sharing sessions, and recurring social events, organizations can leverage the power of famili…

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481. The Consumer Insights Revolution 47:28

4M ago47:28

47:28

In this episode of The Brainy Business podcast, Melina Palmer welcomes Steve Phillips, CEO of Zappi and co-author of The Consumer Insights Revolution. Steve shares his extensive experience in consumer insights and discusses the evolution of the field, emphasizing the importance of leveraging technology and AI to enhance decision-making processes in…

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480. Marketing to Mindstates 39:27

4M ago39:27

39:27

In this episode of The Brainy Business podcast, Melina Palmer welcomes Will Leach, founder and CEO of Mindstate Group, to discuss the powerful marketing concepts. Drawing from his extensive experience in behavioral science and marketing, Will shares insights from his bestselling book, Marketing to Mindstates, and explains how understanding consumer…

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Communication Theory and Remote Work Dynamics | Economics of Remote Work | Behavioral Economics in Marketing Podcast 10:26

4M ago10:26

10:26

Applying Communication Theory to remote work can greatly improve the effectiveness of interactions and collaboration within dispersed teams. By implementing clear communication protocols, utilizing video conferencing to capture non-verbal cues, adopting asynchronous tools, regularly reviewing expectations, fostering an inclusive culture, and sharin…

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479. The Housefly Effect: Small Changes, Big Impact 40:19

4M ago40:19

40:19

In this episode of The Brainy Business podcast, Melina Palmer welcomes Eva van den Broek and Tim den Heijer, co-authors of the intriguing new book, The Housefly Effect. Join the conversation as they explore the fascinating concept of how small, seemingly insignificant factors can have a profound impact on behavior—much like the annoying buzz of a f…

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