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The Business of Fitness is a weekly podcast where we explore all things athletic industry-related through the lens of the women who are kicking ass in their professions. Want to open a yoga studio, work as a team manager, or create your own fitness line? From aspirational interviews with fitness industry leaders to actionable advice from women who are kicking ass in their small businesses, our mission is to go behind the scenes to figure out how these women keep their shit together.
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A real-life look at what it takes to own and operate a boutique fitness studio. We'll share what it's really like running a business--exciting things like creating more value for clients and less exciting things, like keeping the toilet from backing up each week. You know, all the stuff they don't teach you in business school. Support this podcast: https://podcasters.spotify.com/pod/show/shes-on-her-toes/support
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I’m Lise Kuecker, a long time Studio Owner turned founder here at Studio Grow. Just a few years ago, I was building my studios the hard way cause I didn’t have the team, the budget, or most importantly the time. If you speed up to today, I sold my wildly profitable studios in the mid-7 figures while serving my community in ways I could have only dreamed. Now, I work with thousands of boutique fitness studio owners in over 40 countries and am so blessed to share some of the best tested strate ...
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Confused about staff? This one goes out to all those fitness business owners who have staff, but aren't exactly sure where they stand legally. Contractors? Employess? Part time? Casual? Full time? Director of AQ People Solutions, Ash Williams, does a deep dive into: Whether your staff should be contractors or employees. How to structure contracts. …
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Are your team members evolving? It's one thing to assemble a group of talented individuals, but it's another to create an environment that encourages growth, creativity, and a genuine love for what we do. If this sounds like your cup of tea, you're in for a treat! Recently, we caught up with Coach Amanda. She's not just a whizz at fitness coaching;…
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Dan spent three hours, and $300 to build a fitness business. As he went, he documented the exact process for you to copy. This episode is the story of that process. 4 reasons you don't want to miss this one: Your amazing business idea might only be three hours away from making you money. Don't look back and regret keeping it locked in your head. 28…
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Y'all, Turns out, pumping iron and pumping your brain go hand in hand. It’s science… In Episode 603, we’re hanging out with Peter and Cara and they're thinking differently about how we’re working out. Here’s what we’re diving into: Mind Over Matter: How fitness feeds your brain as much as your muscles. True Talk: Why being real with your clients bu…
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What if we could combine fitness business models to get all the upside, with none of the downside. That's exactly what Dan does in this episode - giving you eight ideas to help you use innovation to drive profit. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business Mentor, Dan Will…
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Y'all, What’s your superpower? For Jasmine, it’s mindfulness. In Episode 601, we’re chatting with Jasmine Judson, who took mindfulness from her mat to the map, creating the worldwide movement Shakti Rise.” Here's the scoop: Mindfulness Meets Muscle: How her mindfulness approach reshaped her fitness studios and created a global community. Breathing …
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Y'all, This one's not just another episode; it's a milestone! Episode 600 drops us into the lives of five fearless studio owners, all who've danced with chaos and led it into a waltz of success. Ever thought success was a clean, straight path? Let's rethink that. As we crack open the doors to these unique journeys, we're celebrating the resilience,…
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Which fitness business model can earn the most money? Which gives the best lifestyle? Which is easiest to run? To find out, Dan does a deep dive into the five most common fitness business models to see which would come out on top. Dan examines Personal Training, Open Gym memberships, Semi Private, Classes and Online Coaching to see which is best fo…
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Y'all, Joshua Poole didn't just survive managing a fitness studio during the pandemic. He turned chaos into a 15% revenue increase month over month. From front desk to fitness mogul, his journey is the blueprint we've been missing. Here’s the scoop: Big Moves from Small Beginnings: How starting at the front desk set Joshua up for big-time success. …
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Y'all, Ready for some serious inspo? In Episode 598, we’re diving deep with Khadija Harmi, a true force of nature in the Middle East fitness scene. Khadija isn't just any entrepreneur…She's a mom, a Pilates guru, and the brain behind a game-changing fitness studio. From a corporate desk to the heart of Kuwait's fitness scene…Khadijah’s journey is a…
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In today’s episode, we dive deep into the innovative mind of Elon Musk and explore how gym owners can apply his billion-dollar business strategies to revolutionise their fitness business. From solving big problems to embracing failure, we uncover the Musk blueprint for gym success. We go super deep with this episode, including real life stories fro…
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Y'all, In every challenge lies an opportunity. And nobody knows that better than Janine Franke. In EPISODE 597, Janine opens up about her journey from globe-trotting expat to pioneering yoga in Strasbourg, France. Here’s what we’re getting into: Finding Gold in a Sea of Challenges: How the scarcity of qualified yoga instructors led her to start her…
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Y’all, Just when we thought we'd seen it all…2024 rolls in with its bag of surprises. From the lingering effects of COVID to the brave new world of AI, this year is shaping up to be a rollercoaster of innovation, adaptation, and, yes, a little bit of hustle. In our latest chat – Episode 596 – we're lucky to have Coach Elle and Alina with us. They’r…
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Y’all, Big News from the North! And who better to deliver it than the brightest minds in the Canadian fitness industry, Hannah and Emily? In Episode 595, they're not holding back. They're sharing the full scoop on what's hot, what's new, and what's revolutionizing the fitness landscape in Canada. (Our Canadian friends are in for a treat!) Quick Sne…
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Thanks to listeners + thanks to all the incredible guests! Believe in yourself and your business—and be passionate about it Doing anything well takes time or money, usually both, especially at the outset Don’t be intimidated by the business details - but don’t ignore them Ask for help—biggest mistake people made was trying to do it alone Failures a…
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Join Dan as he reveals the crucial role of Key Performance Indicators (KPIs) in driving business success. Discover why the six hours he dedicates annually to KPIs are the most impactful for his business. Dan emphasises the importance of KPIs for all businesses, not just in the fitness industry. He'll share the top 12 metrics every business owner sh…
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2024 is here, and guess what? It's time to shake things up. Traditional tactics? They're taking a backseat. It’s time to embrace the future. In EPISODE 594, we're diving headfirst into the marketing trends that are totally reshaping the fitness world. Let’s dive in: Video Vibes: It's all about getting personal. Think stories that connect, not just …
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In this episode, Dan tells the story of Trader Joe's, and how it can offer invaluable lessons for the fitness industry. He speaks about how the grocery giant's customer-centric approach and resistance to fleeting tech trends offers a blueprint for fitness professionals navigating a rapidly evolving landscape. The Business of Fitness Podcast gives y…
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Y’all - Buckle up for this one! Ready to meet a woman who’s changing the fitness game in Fargo, North Dakota? That’s Cathryn. In EPISODE 593, we’re diving headfirst into Cathryn's remarkable journey. From NYC’s hustle to creating a Pilates oasis in the heartland of America…it’s a story, Y’all. Here’s the scoop: Big City to Small Town: Cathryn swapp…
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Tina Singh couldn't find a helmet to fit her kids when they started riding bikes. As an Occupational Therapist, working in the area of head and brain injury, she knew how important the use of helmets is. After trying many makeshift solutions, she took it upon herself to create a product that worked for kids like hers. Bold Helmets has created the f…
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Y'all - Meet Magda. Who's Magda? Let's just say she's redefining fitness with a blend of passion, innovation, and sheer willpower. Magda's transformation from a Pilates enthusiast to a fitness industry leader is the stuff of legends. In EPISODE 592, we're taking a deep dive into Magda's journey and the unique blend of Pilates, Guruda, and Bungee th…
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On this episode we will cover: The origin story of Basecamp Outdoor How Ali & Jenna became business partners Their strategy on how they make big decisions and move their business forward together Their best advice for outdoor industry job seekers, other than subscribing to the newsletter How to actually catch a company’s interest with your resumé a…
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As we approach the end of 2023, Molly breaks down her favorite tips for personal & business goal setting for a new year: Good, Better, Best - Love this for races, but works well for a higher level look at business as well—what went well, what could have been better, what do you need to be at your best? Social media, marketing, P&L statements, taxes…
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Yall, what does it take to become a household name in the fitness industry? We asked the President of Basecamp Fitness just that. I recently had an amazing heart-to-heart with Ben Camper, the innovative President of Base Camp Fitness. Spoiler alert: Their journey is awe-inspiring. Base Camp has made a name for itself in the boutique fitness world w…
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Imagine a place where fitness is more than just exercise—it's more like a transformative experience. In Episode 588, we’re unveiling the magic behind one of London's hottest studios. Join me as I dive deep with Rob Beal, Director of Fitness at Third Space. Where we explore how this unique concept is revolutionizing the fitness landscape. Here's Wha…
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Born in central Mexico, Martha Y Diaz has translated her Mexican cooking roots into the outdoor industry's first Latin cuisine dehydrated meals brand! The traditional meals are freeze dried to be able to carry, pack, and eat on the move! Her brand is a celebration of diversity on the trails, something that she infuses into Itacate's nonprofit partn…
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"Fitness isn't just changing; it's evolving." That's the mantra of Debra Strougo, the powerhouse behind Row House. This week we’re rewinding back to Episode 546. Where we dove into the future of fitness with Debra. And trust me, it was an eye-opener. Her journey from marketing whiz to fitness icon? Absolutely inspiring. Quick Highlights: Debra’s Od…
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“Entrepreneurship,” says Feisty Media CEO Sara Gross, “is like a bike race. Some days you’re just grinding it out and sitting in the pack, but you’re also waiting for those moments when you need to gear up and just go for it. Recognizing those moments,” she says, “can be the difference between winning and losing.”In a crossover with Feisty Media’s …
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Y’all, In the latest episode of the Business of Boutique Fitness, host Heather explores the importance of understanding your competition in the fitness industry. Competition brings more awareness to fitness and wellness, benefiting everyone. Heather emphasizes the need to identify your unique offerings to stand out. Thoroughly researching your comp…
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If your dreams of an online fitness programming lifestyle business are going nowhere, you're not alone. The model is broken. But there's a way to fix it, and make A LOT of money in the process. Let's talk about why nothing you try is working, and the four things you need to do to turn things around and take your online programming business to the n…
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You know that feeling when you walk into a place and it just feels right? That's no accident. It's the magic of a business built with heart and soul. And that's exactly what we're chatting about in EPISODE 585. Nicole's been where many of us are – at that crossroads where you choose safe over soulful. But she chose differently. Here's a taste of ou…
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Brittany Coleman started selling ToughCutie merino wool technical, performance socks in 2022. Six months into selling, ToughCutie had contracts with REI, Public Lands, Title Nine and more retailers. Coleman belongs to a small community, an estimated 1% of founders in the outdoor industry who identify as a person of color. ToughCutie is the first an…
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When a new member walks into your studio… You're not just showing them where the locker rooms are or what the WiFi password is. You're laying down the red carpet to a long-term relationship. That might just turn them into…your next raving fan. In EPISODE 584, I sat down with Lindsey & Katie, the gurus of the “New Member Journey”, who have turned th…
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Dan explores the financial ups and downs of a personal trainer's career and discuss solutions for a sustainable future in the industry. He asks the pivotal question you need to ask to ensure your PT career is long and profitable. The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by Fitness Business…
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Is your studio's love life a series of bad dates? You know the drill. Clients come in, the sparks fly, but just when you think it's love at first sight—poof—they ghost you. If you're tired of the “It's not you, it's me” chats…grab your headphones. In EPISODE 583, I sat down with my rockstar Studio Grow coaches, Katie and Lindsey, to discuss the nit…
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Nicole Loher is an NY-based climate communicator, communications researcher, and adjunct professor at NYU. She received her Master's from Columbia University's Climate School with a focus on climate science communications + is currently working on a co-funded climate communications research project, is the in-house writer and lead strategist at Ide…
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I was recently invited by the the WA chapter of Exercise and Sports Science Australia to speak to 80 Exercise Physiologists and Sports Scientists about 'The Business of Exercise Physiology' at their State Symposium at Murdoch University. This episode is a shortened summary of this presentation. The Business of Fitness Podcast gives you actionable i…
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Is your fitness studio on the brink of something huge? The road from startup to empire is bumpy, but… This dream isn't as far-fetched as you might think. In EPISODE 582 I had the pleasure of chatting with Felicia Alexander. She's the powerhouse behind Box Union and the strategic brain that took Title Boxing Club to new heights. Seriously, she's the…
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Dreaming of gym expansion? Before you leap, tune into this week's episode where we dissect one of the most pivotal questions in business growth. Is your gym's roaring success thanks to your unique touch or is it built on a solid foundation of systems? Dive deep with us into the tale of Jamie Oliver's restaurant chain downfall and discover the lesso…
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Is your studio a high-stakes drama? Is it a stage where every session is a show, each trainer is a star, and you? You’re the brilliant director behind it all. If it’s not… In EPISODE 581, we’re peeling back the curtain to reveal the nitty-gritty of running a studio that's not just a gym…but a hot-ticket theater. Here’s the lineup: Talent Retention …
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Molly and her first author at Strong Girl Publishing Mackenzie Myatt are talking all about the writing process, inspiration versus just sitting down and getting to work, and how to market a book when you don’t have a huge budget behind you. Her first book of poetry, In Defense of Big Dreams, launched last week and she’ll be traveling around the US …
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In the early stages of a fitness business, there are a few powerful, but labour intensive client-growth strategies. While these efforts don't seem scalable, this hands-on approach sets a strong foundation for future growth. It's hard work, but if you're up for it, today's podcast explores these strategies. The Business of Fitness Podcast gives you …
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Here’s what we’re talking about in this episode: Introduction to the Front Desk Team and Their Impact on Brand Perception: This section discusses the importance of the front desk team in shaping the studio's brand image and creating a positive experience for clients. Overcoming Objections and Maximizing the Front Desk Role: This section addresses c…
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Personal Trainers shouldn't sell Personal Training. They shouldn't even sell results. They should sell an experience. So what's the difference? And why are leading Personal Trainers now changing their business models to maximise the experience? The Business of Fitness Podcast gives you actionable ideas to build your fitness business. Presented by F…
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