Najlepsze podcasty z kategorii: Change Behaviour (2024)

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S2/E2 The Role of Other People in Behaviour Change 55:13

6d ago55:13

55:13

In this conversation, Serena and Sally discuss the role of people in behavior change. They explore the impact of supportive relationships and the importance of surrounding oneself with like-minded individuals. They also discuss the challenges of isolation and disconnection in today's society. The conversation highlights the power of modeling behavi…

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S2/E1 Blocks and Barriers to Change 55:16

13d ago55:16

55:16

In this episode, Sally and Serena discuss blocks and barriers to change. They start by catching up and sharing their experiences with making changes, including during holidays. They explore the concept of resistance to change and the importance of understanding one's readiness for change. They also discuss the costs and benefits of making a change …

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E65: Remember Your Why - Learning from the master of behaviour change - Stuart King 34:43

2M ago34:43

34:43

In today's episode we are joined by Stuart King. Stuart founded BeeZee Bodies 17 years ago whilst working in public health. A hugely successful service it supports people all over England. At Public Health England he was senior scientist in the obesity and healthy weight team and he still works closely with Public Health producing and hosting The R…

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E64 8 Top Tips for No Smoking Day 2024 19:15

2M ago19:15

19:15

This episode deep dives into 8 top tips for effective Smokefree messaging this No Smoking Day - 13th March. For details check out our blog Want to do more? Come to the Smokefree Training Day 2024 - the day after No Smoking Day on 14th March 2024 Early bird is on!Autor: Ruth Dale

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6 Beliefs 48:00

2M ago48:00

48:00

In this conversation Sally and Serena discuss beliefs and how they show up in our psyche. They explore the ideas of ‘conflicting beliefs’ and ‘bothism’ and how we’re allowed to be ‘messy humans’ but how that might sometimes stop us from getting what we want. They also discuss what influences our belief systems, how our expectations may affect the c…

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5 Self Awareness 44:02

3M ago44:02

44:02

In this conversation, Sally and Serena discuss the importance of self-awareness and the power of becoming the observer of one's own life. They explore the role of silence and introspection in developing self-awareness and the impact it can have on behavior change. They also discuss the balance between self-awareness and action, and the importance o…

1
4 Habits 47:22

3M ago47:22

47:22

In this conversation, Serena and Sally discuss the concept of habits and their impact on our lives. They share their personal habits and reflect on the importance of habits in shaping our behavior and outcomes. They explore the formation of habits and the role of stimuli and conditioning. The conversation also touches on the benefits of creating go…

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3 Goals 37:50

3M ago37:50

37:50

In this conversation, Serena and Sally discuss the concept of internalizing and externalizing, as well as the different perspectives on setting goals. They explore the idea that goals are dynamic and can evolve as individuals grow and change. They also discuss the fear and overwhelm that can come with goal setting and the importance of tuning into …

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E63: We go deep into FE&HE marketing with Nathan Monk & Rebecca Roberts 30:14

3M ago30:14

30:14

Happy 2024! In today's episode we welcome Nathan Monk and Rebecca Roberts as we go deep into Behaviour Change and Further Education and Higher Education. Nathan Monk is cofounder of Smile and one of the brains behind Prospectus Plus, the innovative and personalised prospectus solution that is transforming the conversation around digitally tailoring…

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1 What The Bleep is Behaviour Change Anyway 43:49

3M ago43:49

43:49

In this episode, Sally and Serena introduce themselves and discuss their backgrounds in behavior change. They talk about how they met and collaborated in the past, and how their experiences led them to create this podcast. They also share their thoughts on New Year's resolutions and the importance of holistic change. In this conversation, Sally and…

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2 Motivation and Why 39:59

3M ago39:59

39:59

This conversation explores the challenges and psychology of behavior change. It emphasizes the importance of understanding individual circumstances, values, and the deeper reasons for wanting to change. The role of external forces and internal drivers in facilitating change is also discussed. The conversation highlights the need to build the muscle…

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📚3 Recommended Books (a great secret santa) 9:38

4M ago9:38

9:38

In today's episode we highlight 3 books recommended by 3 of our 2023 podcast guests and an ask for you (see below!) 1) Mistakes Were Made But Not By Me - Why We Justify Foolish Beliefs, Bad Decisions & Hurtful Acts by Carol Travis & Elliott Aronson Recommended by Samuel Salzer from E40 How to build Habits that Stick. 2) A more Beautiful Question: T…

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E61: Rebecca & Ruth FE & HE Bootcamp Unveiled! 33:35

5M ago33:35

33:35

This episode takes a slightly different approach to our usual style. To celebrate our behind the scenes working together Rebecca & I interview each other and look back at top tips we would give ourselves and also we look forward to our future events. The title does give away the unveiling - but as they say the devil is in the detail so for more inf…

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E60: How to use social proof with expert Jen Clinehens - Choice Hacking 32:43

5M ago32:43

32:43

This week we are joined by Jen Clinehens from Choice Hacking to chat all things social proof! She is an expert in applying behavioural science to marketing and you can check out Jen's work over at Choice Hacking, We chat canned laughter, the need to be part of a social group, how Apple took it a new level, why disaster preparedness never happens, T…

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E59 Why you need to think like a detective to communicate change 8:14

6M ago8:14

8:14

This episode explores the murder mystery genre and how thinking like a detective can help you understand your audience - the first step to communicating change. The three key questions - 1. Do they have the means (to make the change)? 2. What is their motive? 3. Do they have opportunity! Anyone near Plymouth, UK on 7 November - come along to our in…

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E58 Stop making boring public health campaigns by using the science of habits 14:51

6M ago14:51

14:51

This episode talks through what habits are and how to write a behavioural statement so you can get clarity on the challenge you are working to solve. 3 AHA moments 💡 Your audience may not be aware of their habits. They are behaviours that take place on autopilot. Habits are contextual so by focussing on the trigger and time before the behaviour tak…

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E57 Top Mistake When Communicating Mental Health 25:59

6M ago25:59

25:59

Today's episode welcomes Nedra Kline Weinreich, president and founder of Weinreich Communications. Nedra has over 25 years experience delivering social marketing to create positive change on health and social care issues. Quote from Nedra "I would say the the biggest issue that I see in campaigns that are trying to reduce stigma, whether it's aroun…

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E56 Bootcamp training explained! 11:37

7M ago11:37

11:37

Today's episode explains why Behaviour Change Marketing Bootcamp training is not a course! Not because we don't love training. But because the training is designed to focus on skills development and for busy pros who are short on time. It accelerates your learning through a dedicated one-day where we can kick-start your application of behavioural s…

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E55 How to write killer messaging using uncertainty 18:15

7M ago18:15

18:15

Episode 52 dives deep into uncertainty and how you can use it to write killer messaging - specifically key messages. We share why uncertainty is a decision killer - not great for behaviour change comms! And how you can turn that around. We talk about the Status Quo Bias and The Curse of Knowledge Bias - two cognitive biases it is worth comms leads …

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E54 Behind The Scenes - Top Tips using COM-B with Alison Trout 41:34

7M ago41:34

41:34

This episode is a Behind the Scenes look at the reality of using behavioural science in the workplace. Alison Trout works with Ruth the host to run behavioural insight deep dives and shares the a behind the scenes look at the framework COM_B. Quotes "you have to quite courageous to use this approach...!" Alison Trout Three aha moments Be prepared t…

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E53: Internal Comms Case Study: How to use COM_B to increase action by 89% with Josephine Graham 23:00

7M ago23:00

23:00

Case study - internal comms. 89% increase in actual change This episode welcomes Josephine Graham. Josephine is a communications and marketing writer and strategist with a couple of decade’s experience across the private and public sector. Josephine aims to raise the bar of how we communicate with sometimes neglected audiences, such as internally w…

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E52 Four signs your comms won't shift behaviour 21:32

8M ago21:32

21:32

Four signs your comms won't shift behaviour There are 4 cornerstones or ‘must haves’ to using behavioural science effectively in comms & marketing. If you want to shift from raising awareness to action - to get started - you need to tick four boxes. Remember behavioural science is of great interest because it helps us understand our audiences. To f…

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E51 Are you an idiot magnet? 15:37

10M ago15:37

15:37

Are you an idiot magnet? Todays episode is a short and sweet one following the excitement of the Unleash Your Inner Rebel conference led by Advita Patel. The day was headlined by Thomas Erickson, author & behavioural scientist and Sam McAllister, Broadcaster & soon to be Netflix star with many other incredible speakers. It was a day about leading c…

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E50 - AI + behavioural science = a new tool to test your creative with Phil Barden 37:46

10M ago37:46

37:46

* disclaimer* written by AI In this episode, we welcome Phil Barden author of Decoded and Owner & MD of Decode marketing consultancy. There are exciting developments happening at Decode, a consultancy focused on applying behavioral science to marketing. We talk about how Decode has incorporated AI into their work, specifically in the area of human …

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E49 Unleash Your Inner Rebel with Advita Patel 26:44

11M ago26:44

26:44

In this episode we welcome Advita Patel to the studio. Advita is the founder of Comms Rebel, a consultancy that helps organisations cultivate inclusive cultures through effective communication. She is also an experienced confidence coach and the co-founder of A Leader Like Me and Comms Edged Rebels. Vita shares her journey and discusses her book, "…

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E48 How to sell in behavioural science 13:55

11M ago13:55

13:55

It's one thing for you to love behavioural science. To read the books , get some training and get going - but you need to take your team and stakeholders with you. This weeks episode explains how to do that. The idea is based on a decades experience selling in to public health as the lone marketer in the team and selling in to the corporate comms t…

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E47: What is behavioural science? 3 fun ways to remember. 17:40

11M ago17:40

17:40

Today's episode explains what behavioural science is in 3 fun ways. Listen in to understand behavioural science from different perspectives. This is the question many people want to ask but don't because you feel like you should know. Enjoy!Autor: Ruth Dale

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E46 Using Behavioural Science in Marketing with Nancy Harhut 24:35

12M ago24:35

24:35

This episode is an interview Nancy Harut author of Using Behavioral Science in Marketing and co-founder and chief creative officer at marketing agency HBT. Quote from Nancy “all of us really are our choice architects, when you think about it, there really is no neutral way to present information, you know, how information is presented, influences h…

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E45 Case study: Beat the Street reducing health inequalities & having fun! 27:46

1y ago27:46

27:46

This episode explores 'Beat the Street' a behaviour change game that gets people up and moving, connecting and has a little bit of competition thrown in to help motivate people to keep playing. Katherine Knight former Head of Communications for women’s football at the FA and now Director of Intelligent Health shares how this behaviour change game i…

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Working with a Client Blueprint: Episode 2 14:44

1y ago14:44

14:44

Episode 2 of our series, "Working with a Client Blueprint" is finally here! It's been a busy couple of months but I have finally found my way back to podcasting. In this episode, I talk about what to focus on during the initial sessions when you start working with a client. I'll give you a hint as to what that is: building rapport! While parents, c…

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E44 Tips for firefighting comms pros - Play the 'who am I?' game 14:28

1y ago14:28

14:28

Today's episode is for busy communicators and changemakers who have very little time to scope a project and get to know their audience. You may be firefighting incoming requests, or were simply brought in too late to do the level of audience understanding you would like to. But playing this simple game can really help. The Who Am I Game Answer all …

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E43 How to apply behavioural science to internal comms with Melina Palmer 28:36

1y ago28:36

28:36

This episode welcomes Melina Palmer to talk about her new book "What your employees need and can't tell you". She has also published "What your customer wants and can't tell you." Melina is an applied behavioural economist with a passion for helping people use behavioural economics aka behavioural science. In the episode we explore the difference b…

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E42 Help! I'm not a behavioural scientist get me out of here! 11:08

1y ago11:08

11:08

Today's episode is about our yearly survey Help I'm not a behavioural scientist get me out of here! For the third year we are asking what is working for you and what is not. We are pondering whether the term behavioural science is one of the blockers to adopting this work and proposing that maybe you do a lot of this work already but just don't kno…

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E41 How Netflix uses behavioural science (and you can too) with Jen Clinehens 29:59

1y ago29:59

29:59

Our guest this week is Jennifer Clinehens, founder of behavioural science based customer experience consultancy Choice Hacking. Choice Hacking is a consultancy, book, podcast and TikTok sensation with millions of views. In this episode Jennifer explains how to use behavioural science to improve our customer/patient's experience. Jennifer shares how…

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E40: How to build habits that stick: expert tips from Samuel Salzer 47:33

1y ago47:33

47:33

This episode features an interview with Samuel Salzer about building habits. Samuel is a renowned expert on the topic, and he shares his insights on how to effectively change your habits. This episode is a must-listen for anyone who wants to learn more about building habits and how to make lasting change Quotes from Samuel: “The whole idea here is …

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Best behavioural science podcasts 12:47

1y ago12:47

12:47

In today’s podcast we dive into our top four favourite behavioural science podcasts. The recommendations are divided into two sections: Behavioural Science and Applying Behavioural Science to Marketing. Discover how to set your content and marketing to new heights, while also learning key insights from the world's top behavioural scientists. Get re…

1
The best behavioural science books 14:42

1y ago14:42

14:42

This week's episode is on books. We tried to use AI to write the show notes. It didn't work. But we did write a blog - or I should say - I - a human named Ruth - wrote a blog that lists all of the books talked about in today's episodes. Click here to head over to the full blog. Thanks for listening & reading.…

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E37 COM_B in 2023 with Professor Robert West 38:19

1y ago38:19

38:19

In this episode we chat with the King of COM_B Professor Robert West as we discuss his popular behavioural science model --- COM_B --- As one of the original authors alongside Susan Michie and Lou Atkins we explore with Professor West how he feels about the success and popularity of the framework. We cover the basics What is COM-B and how did it co…

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Working with a Client Blueprint: Episode 1 31:56

1+ y ago31:56

31:56

Welcome to the New Year and a new series over here on the Psychminds and Behaviour Change Podcast. In this series, I will be walking you through the process of working with clients from signing on a new client to exiting them when the time is right. In this episode, I will detail all the steps involved when deciding if ABA services are right for an…

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E36 Predictions for Behavioural Science in 2023 with Dominic Ridley-Moy 24:28

1+ y ago24:28

24:28

Today’s episode (36) welcomes Dominic Ridley-Moy a consultant in behaviour change communications with extensive experience in Local Government working closely with the CAN Council, Co-Chair Local Public Services Group, Chartered Institute of Public Relation and the founder of the Behaviour Change Network. Dominic shares three predictions for behavi…

1
Children and Sharing 15:04

1+ y ago15:04

15:04

Does your little one share things willingly? Or does sharing evoke a meltdown within minutes? Do you catch yourself saying, "Sharing is caring" on repeat to no effect? While sharing might be a sign of caring for adults, this isn't quite the case for babies and young children. From a developmental perspective, a child's Theory of Mind (ToM) has not …

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E35 Is your biggest problem lack of time or lack of insight? 11:45

1+ y ago11:45

11:45

Dear Bootcamp, I have no time! I have turned into the white rabbit from Alice in Wonderland! ANON Bootcamp says….. Often the first thing we do when we have no time is drop our audience insight work. We need to understand our audience. The world is now too noisy to not lead with insight. Quote "Our messaging has got to be based on our insight & time…

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E 34 - Don't push the big red button - power of negative social proof 13:52

1+ y ago13:52

13:52

Episode 34 Dear Bootcamp, Every year we run health campaigns reminding people not to use emergency services for non-emergencies and we also frequently tell them not to miss their appointments as it costs loads of money and appointments are hard to come by. So if they cancel someone else use that appointment. We are still tackling the same issues a …

1
Tolerating Denied Access 24:44

1+ y ago24:44

24:44

Teaching individuals to tolerate denied access to items, activities, places or people is an essential skill. It helps the individual learn and implement coping strategies, appropriately select available alternatives and communicate their emotions. Not only does teaching them this skill build up toleration to denied access but it also helps them cop…

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E33 Problem Page - The biggest mistake! 17:06

1+ y ago17:06

17:06

Episode 33 kickstarts our 3rd series The Problem Page. Q. What is the biggest mistake when planning behaviour change marketing? A. No behaviour change goal. This episode explores the reasons why we may not start with behaviour change goal and the confusion between a policy goal and a behaviour change goal. Ruth shares two case studies and how the f…

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E32 #commshero tips - how to build a successful community 19:48

1+ y ago19:48

19:48

#commshero 2022 19-23 September This episode offers you practical tips on community building by expert guest and #commshero community builder Asif Choudry. Asif is marketing and sales director at We Are Resource and has built a global communications network called #commshero. What started as an online communications conference 8 years ago is now a …

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Transforming a Hobby into a Habit with ABA 23:37

1+ y ago23:37

23:37

Have you ever wondered how certain people are able to fit more and more tasks, activities, to-do items into an already jam-packed schedule? Do you think they are just some kind of productivity genius or secretly have superhuman powers? In this episode, we talk all about how to create a habit that you are able to stick with. We all have hobbies, som…

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E 31 - How to engage youth - expert tips from the Awkward Moments Sexual Consent Campaign with Leanne Hughes & Rebecca Roberts 43:39

1+ y ago43:39

43:39

This episode welcomes the 👑 queens of communication Leanne Hughes & Rebecca Roberts to chat about meaningful engagement with young people looks like and how to do it. We focus on the fabulous Awkward Moments sexual consent campaign in Scotland. This campaign took a behaviour change approach and adopted COM_B to understand what young people needed t…

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E30 How to write copy that moves and motivates with Jeremy Moser 23:25

2y ago23:25

23:25

"here's my hook - now what is their potential question - next answer that question" Today’s episode welcomes Jeremy Moser, an incredible content marketer. He is co-founder & CEO at uSERP, a performance SEO & Digital PR agency. Founded in 2019, Jeremy’s uSERP helps SaaS brands like monday.com, ActiveCampaign, Freshworks, Hotjar, and hundreds more, g…

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Tangible Maintained Behaviour 24:30

2y ago24:30

24:30

This episode is a wrap up of the Challenging Behaviour series over here on Psychminds Podcast. We discuss tangible maintained behaviour which is challenging behaviour maintained by access to tangible items such as toys, food items, places etc. We also talk about a less discussed function which I believe is worth noting. Give the episode a listen to…

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