Dan Fleetwood, President of Research and Insights at QuestionPro, is stepping into the role of host for the Happy Market Research Podcast, marking an exciting new chapter for the show. Dan brings over 15 years of market research experience to the table and is eager to build upon the strong foundation laid by former host Jamin Brazil.​The podcast wi…

Autor: Dan Fleetwood

Our guest today is Reed Cundiff, Chief Executive Officer at the Schlesinger Group. Founded in 1966, Schlesinger is a leading provider of quantitative and qualitative research solutions and has built and bought leading technology solutions providing customers with both best-in-class service and software. Prior to joining Schlesinger, Reed served as …

Our guest today is Jessica Nordell, Author and Speaker. In 2021 she published The End of Bias: A Beginning: The Science and Practice of Overcoming Unconscious Bias. Jessica has served as a teacher and journalist. She studied Physics at MIT, and holds a degree in physics from Harvard and an MFA in Poetry from the University of Wisconsin-Madison, Fin…

My guest today is Dr. Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5…

My guest today is Susan Fader, keynote speaker and founder of FaderFocus. Susan has run FaderFocus as a Business Strategist & Transformationalist Catalyst specializing in Qualitative methods and strategic consulting. She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of…

My guest today is Anne Beall, Founder and CEO of Beall Research. Founded in 2003, Beall Research is a strategic market research firm based in Chicago that services some of today’s top brands. Anne holds a Ph.D. from Yale and has worked at Boston Consulting Group and National Analysts. Find Anne Online: LinkedIn: https://www.linkedin.com/in/annebeal…

Our guest today is Hunter Thurman, President of Alpha-Diver. Alpha-Diver is a consultancy that leverages neuroscience to help brands target the right consumers and identifies the best moments for activation. Prior to starting Alpha-Diver, Hunter served as a Consultant for WPP in Global Insights, Strategy, and Innovation. Additionally, he served as …

Our guest today is Marbue Brown, founder of “The Customer Obsession Advantage” and author of the “Blueprint for Customer Obsession.” Prior to starting his own consulting firm, Marbue has served as the Head of Customer Experience at Chase, Global Lead of Customer Experince at Amazon, and Senior Director of Customer Experience Measurement at Microsof…

Hi Fam! You are listening to the happy market research podcast. Be warned, today's episode is a bit self serving. In 2019, I co-founded HubUX. A research operation platform for private panel management, DIY recruitment and qualitative automation. Why? Because opinions are moving fast AF. In fact, Gen Z defines themself as the generation that adapts…

My guest today is Michael Brereton, the Executive in Residence for the Department of Marketing at Michigan State University. Michigan State University (Michigan State, MSU) is a public land-grant research university in East Lansing, Michigan. It was founded in 1855 as the Agricultural College of the State of Michigan, the first of its kind in the U…

My guest today is Emmanuel Probst, the Global Lead of Brand Thought-Leadership & Senior Vice President of Brand Health Tracking at IPSOS, Author, and Professor at UCLA. Founded in 1975 and headquartered in Paris France, Ipsos is among the largest global market research and consulting firms. Ipsos has over 18,000 employees and serves more than 5,000…

My guest today is Kate Ioas, Senior Customer Insights at Abercrombie & Fitch. The original Abercrombie & Fitch was founded in 1892 in New York City by David T. Abercrombie as an outfitter for the elite outdoorsman. Today Abercrombie & Fitch has over 44,000 employees serving 854 locations. Prior to joining Abercrombie & Fitch, Kate served in the res…

My guest today is Ashley Le Blanc, Executive Vice President of Little Bird Marketing. Insights Marketing Day 2022: Location: Chicago, ILDate: October 6, 2022Tickets: https://events.bizzabo.com/imd-chicago-2022 Website: https://www.insights-marketing.org/ Find Ashley Online: LinkedIn: https://www.linkedin.com/in/ashleymariahleblanc/ Little Bird Mark…

My guest today is Susan Fader, founder of FaderFocus.Susan has run FaderFocus as a Business Strategist and Transformationalist Catalyst specializing in qualitative methods and strategic consulting. She helps clients achieve focus and get “unstuck”, reframing their energies, their confirmational biases, and the traditional ways of segmenting their c…

My guest today is George Carey, Founder and CEO of The Family Room. Founded 29 years ago, The Family Room is a market intelligence company that helps brands connect emotion to brand relevance and growth. Fifteen years ago, The Family Room launched a global longitudinal tracking with a proprietary framework called Passion Points. This data is used b…

My guest today is Daniel Fitzgerald, CEO and President of Apollo Intelligence. Founded in 2020, Apollo provides access to 2M healthcare stakeholders worldwide — including physicians, patients, caregivers, and allied healthcare professionals — serving the life science insights industry on its mission to accelerate health innovation to improve life. …

My guest today is Susan Fader, founder of FaderFocus.Susan Fader is Business Strategist and Transformationalist Catalyst, as well as a sought after Speaker for her original thinking of reframing business challenges and baseline assumptions. She specializes in strategic consulting and qualitative research methods. She helps clients achieve focus and…

Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audiona…

Today I’m joined by Joe Mulvaney, Senior Vice President of NA for Qualitative at Schlesinger Group. Schlesinger Group is a technology-led data company that delivers a broad range of qualitative and quantitative research solutions to connect human answers to business questions as a single point of access to your worldwide audiences. Prior to startin…

Today I’m joined by Daniel Berkal, SVP of Research at The Palmerston Group. Founded in 2008, The Palmerston Group is a qualitative market research agency. Prior to joining The Palmerston Group, Daniel served in senior roles at Young & Rubicam, Research International, and Synovate. He is also a professor at Humber College in Toronto Canada. Daniel h…

Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audiona…

My guest today is Jill Kushner Bishop, Founder & CEO of Multilingual Connections. Founded in 2005, Multilingual Connections is a professional translation service of documents and websites, foreign language audio transcription, multimedia localization, and interpretation services. Prior to founding Multilingual Connections, Jill Culture was a Divers…

My guest today is Aryn O'Donnell, Vice President of Corporate Services at Fieldwork. Find Aryn Online: LinkedIn: https://www.linkedin.com/in/arynodonnell/ Website: https://www.fieldwork.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.…

This episode is in collaboration with MRMW Virtual Summit 2022. Today I’m joined by Sebastian Syperek, Head of CX & UX Research at Kaiser-X Labs. MRMW Virtual Summit 2022 Website: https://www.mrmwsummit.com/ Find Sebastian Online: LinkedIn: https://www.linkedin.com/in/sebastian-syperek-57b6aa19/ Website: https://www.kaiser-x.com/ Find Jamin Online:…

Today I’m joined by Chris Hauck, founder of HauckEye. HauckEye is a marketing research consultancy providing insights through deep ethnographic and experiential research. Erin Sowell, founder of Thoughtful Research. Thoughtful Research helps businesses understand and meet the sustainability, inclusion, and wellness needs of their customers and empl…

My guest today is Rebecca Brooks, Founder, and CEO of Alter Agents. Founded in 2010, Alter Agents is based in Los Angeles California and is a full-service, strategic market research consultancy reimagining research in an era of shifting decision-making. Prior to founding Alter Agents, Rebecca has held senior roles at top market research agencies in…

Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.com/jaminbrazil Find Us Online: Twitter: www.twitter.com/happymrxp LinkedIn: www.linkedin.com/company/happymarketresearch Facebook: www.facebook.com/happymrxp Website: www.happymr.com Music: “Clap Along” by Auditionauti: https://audiona…

Today I’m joined by Rob Volpe: Author, Speaker, CEO, Chief Catalyst, and Empathy Activist at Ignite 360. Ignite 360 is a consumer data-driven insights and strategy company based in San Francisco. Their work has three primary goals: Elevate your thinking. Expand empathy. Explore through intuition. They work with the world's leading brands including …

This episode is in collaboration with MRMW North America 2022. Today I’m joined by Vera Chien, Executive Director of Global Research, Insights, & Analytics at Warner Media. Warner Brothers Discovery was founded nearly 100 years ago. Annual revenues are estimated at $36B with 26,000 employees globally. Some of their brands include Adult Swim, AT&T, …

This episode is in collaboration with MRMW North America 2022. Today I’m joined by Vidyotham Reddi, Director of Growth Analytics & Market Intelligence at Mars. Mars is an American family-owned multinational manufacturer of some of the world's most iconic products including M&M’S®, SNICKERS®, ORBIT®, EXTRA®, and Skittles. Prior to joining Mars, Vidy…

Today I’m joined by John Dick, Founder and CEO of Civic Science. Founded in 2007, Civic Science is a consumer intelligence research platform that polls millions of Americans each week covering thousands of topics. Their proprietary InsightStore analyzes the responses so decision-makers can discover the market and cultural trends. There are a few th…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Sean Online: Sean Mulkerron, Vice President of Client Development at Engine LinkedIn: https://www.linkedin.com/in/seanmulkerron/ Company: https://www.enginegroup.com/us/ Email: [email protected]: 617-851-8479 Find Jamin Online: Email: jamin@ha…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Jess Online: Jess Gaedeke, CRO at GutCheckLinkedIn: https://www.linkedin.com/in/jgaedeke/Company: https://www.gutcheckit.com/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwit…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Harrigan Online: Harrigan Davenport, Marketing Manager at Conjoint.lyLinkedIn: https://www.linkedin.com/in/harrigan-davenport/ Company: https://conjointly.com/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Belinda Online: Belinda Brown, Director Of Marketing And Business Development at Gazelle GlobalLinkedIn: https://www.linkedin.com/in/belinda-s-brown/ Company: https://www.gazelleglobal.com/ Email: [email protected] Find Jamin Online: Email: jamin@happymr…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Julie Online: Julie Kurd, Vice President of Sales & Revenue at Chadwick Martin Bailey (CMB)LinkedIn: https://www.linkedin.com/in/juliekurd/ Company: https://www.cmbinfo.com/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: …

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Brandon Online: Brandon Beeken, Managing Director, U.S. Market at Stravito LinkedIn: https://www.linkedin.com/in/brandonbeeken/ Company: https://www.stravito.com/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.link…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Simon Online: Simon Wyld, SVP at Sentient Decision ScienceLinkedIn: https://www.linkedin.com/in/simon-wyld-a550552/ Company: https://www.sentientdecisionscience.com/ Email: [email protected] Find Jamin Online: Email: [email protected] Li…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Lindsay Online: Lindsay Porter, Director of Research Services and Business Development at RecollectiveLinkedIn: https://www.linkedin.com/in/porterlindsay/ Company: https://recollective.com/ Email: [email protected] Find Jamin Online: Email: jamin@happymr…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Cara Online: Cara Balcom, Global Events Manager at GreenbookLinkedIn: https://www.linkedin.com/in/cara-balcom-b80739139/ Company: https://www.greenbook.org/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: ww…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Vignesh Online: Vignesh Krishnan, Founder and CEO at Research DefenderLinkedIn: https://www.linkedin.com/in/vignesh-krishnan-08846aa/ Company: https://researchdefender.com/ Email: [email protected] Find Jamin Online: Email: [email protected]…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Ryan Online: Ryan Manougian, Senior Vice President of Sales at Bloomfire LinkedIn: https://www.linkedin.com/in/ryanmanougian/ Company: https://bloomfire.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: w…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Ray Online: Ray Fischer, CEO & Founding Partner at Aha! Insights Technology LinkedIn: https://www.linkedin.com/in/raymondjfischer3/ Company: https://ahaonlineresearch.com/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn:…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Paul Online: Paul Gaudette, CEO & Co-Founder at Dig InsightsLinkedIn: https://www.linkedin.com/in/paulgaudette-dig/ Company: https://diginsights.com/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/j…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Kristen Online: Kristen Mattheessen, Customer Success Manager at Suzy LinkedIn: https://www.linkedin.com/in/kristen-mattheessen/ Company: https://suzy.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Todd Online: Todd Trautz, Chief Innovation & Solutions Officer at Maru LinkedIn: https://www.linkedin.com/in/todd-trautz-31720529/ Company: https://www.marugroup.net/ Email: [email protected] Find Jamin Online: Email: [email protected] Linked…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Anders Online: Anders Bengtsson, Founder and Chairman at ProtobrandLinkedIn: https://www.linkedin.com/in/andersbengtsson/ Company: https://protobrand.com/ Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find Rick Online: Rick Kelly, Chief Product Officer at Fuel CycleLinkedIn: https://www.linkedin.com/in/rhkelly/ Company: https://www.fuelcycle.com/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbra…

IIEX 2022 North America Conference: https://events.greenbook.org/iiex-north-america Find TIm Online: Tim Lawton, Co-founder at SightXLinkedIn: https://www.linkedin.com/in/timothylawton/ Company: https://sightx.io/ Email: [email protected] Find Jamin Online: Email: [email protected] LinkedIn: www.linkedin.com/in/jaminbrazilTwitter: www.twitter.c…