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Growth Hacking is BS. There’s no quick way of making tons of money in the short term. Instead, we should focus on growth stories and growth flywheels. I believe you have to wait it out and do consistently smaller experiments, and initiatives to grow business as a growth marketer. This show is for growth marketers. This is a show about growth marketing stories, where we explore how growth marketers and their case studies explore deeply what’s really moving their business needle and to get ins ...
 
Tys Cobb interviews today's most innovative business owners and marketers in Professional Services, diving deep into the marketing strategies, tactics and tools they are using to take their business to the next level. Each week will hone in on a particular area of marketing these businesses are implementing and exceeding in that is making them differentiate and stand out from their competitors, generate quality leads for the business, turn those leads into great customers, and create enthusi ...
 
Compelling tales from the world of public relations, marketing and branding, told by the well-meaning communications professionals who lived them. On Lead Balloon, professional communicators share tales of the do-or-die situations that defined their creative careers—how they planned for the unexpected, how they navigated high-profile crises, and what they learned in the process. With immersive storytelling and a wry sense of humor, host Dusty Weis revisits epic PR disasters, intense communic ...
 
The CatalystMLM Interview Podcast features MLM millionaires, industry leading multi-level marketing trainers, powerhouse business coaches, and some of the industry's best network marketing experts. All of them have come together to give your MLM business value by sharing their stories, experiences, and secrets to success. No pitch, just value.
 
Success is found on a path of mistakes. Matt Fox, from FrictionFreeSales.com, talks with those who have found success so you can learn from their mistakes, and failures. You'll discover you're not alone on your path to business success. You'll find new insights that will help you grow your business. Past guests who've shared their business mistakes include: Ben Settle, Jon Nastor, Jim Keenan, Nate Kontny, Dov Gordon, Jason Leister, Mike Vardy,Tony Stubblebine, Tim Brownson, Barry Moore, Zeph ...
 
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show series
 
Join iHeartMedia Chairman and CEO Bob Pittman for the new season of Math & Magic: Stories from the Frontiers of Marketing. This season, Bob sits down with leaders across various fields –from A-list entrepreneurs to a supersonic aviator and everyone in-between—to learn how they’ve used data and creativity to push their businesses into the future. Th…
 
It has been called “The Greatest Speech Never Given.” Drafted as a contingency plan for President Richard Nixon on the occasion of the Apollo 11 moon landing, the memo entitled "In Event of Moon Disaster" is inarguably a better piece of writing than any of the presidential remarks actually delivered on that day. Penned by White House speechwriter W…
 
Ahead of IHTF 2023, we speak to the presenters, panelists and sponsors to get the insight on the content that will be shared and the key trends hot on hospitality lips. In this episode we speak to Dhiraj Singh from Canary Technologies and discuss how security is embedded within the guest journey but the challenges hoteliers face in realising the be…
 
Ahead of IHTF 2023, we speak to the presenters, panelists and sponsors to get the insight on the content that will be shared and the key trends hot on hospitality lips. In this episode we speak to Tess Mattison from Zaplox and William Lee from Onda about technology procurement and the key factors for hoteliers to consider. Listen to all our episode…
 
In this episode we're joined by Nils Ziehn, limehome’s Vice President of Product & Business Intelligence and Antonis Chalkiopoulos, CEO of Triparound who are two of the sponsors of IHTF 2023. We cover the value of IHTF and where hotels need to focus on tech to deliver a digital guest experience. Listen to all our episodes and subscribe to our conte…
 
We are joined by Roger Tabbal,VP Global Guest Technology & Innovation – Tech for Hotels from Accor to discuss the hotel brand's approach to the customer journey. At IHTF 2023 he will be presenting The evolution of digital check-ins and key cards: What exactly do our guests want? In our conversation we tackle The approach to the guest journey Develo…
 
Joined by Chris Bowling, Head of Digital Marketing & Ecommerce at Best Western Hotels who at IHTF will deliver the presentation "Working with not against: What can we learn from OTA's to convert direct bookings? " In this conversation, we look at Tactics Best Western introduced to its direct strategy? Efforts to drive direct bookings Building a new…
 
Joined by Alexandre Pereira from Real Hotels Group we explore how the portfolio approached the guest journey and developing a strategy, ahead of his IHTF 2023 presentation "Maximising revenue at all stages of the customer journey" which will go into specific detail for improving revenue performance. In this conversation, we discuss Maximising reven…
 
There’s a disturbing new trend making waves in the world of online content creation. Corporate blogs, mom-and-pop business websites, podcasts… Even stuff that you posted years ago to your personal website or social media. It’s now being examined, sifted through and screened by artificial intelligence bots, which are programmed to search for copyrig…
 
The Global Meetings Incentives Conferences Events Industry is Expected to Reach $1,337.4 Billion by 2028 according to Allied Market Research. From the Latest London Convention Bureau data, London has seen 52 new hotels openings (7,632 additional rooms) in the past 2 years. In addition, there are wider considerations making an impact: According to t…
 
We explore Robotic Process Automation (RPA) and how this is being applied to hotel tech environments to ease the administrative burden on staff, connect system data and ensure better quality use of information. We're joined by Stephen Burke, CEO & Founder, RobosizeME and Mehdi Soua, CIO, Louvre Hotels Group. Where we explore What is RPA and what va…
 
In episode 35, Sharday connects with Natalie Renna, President of Fieldwork Minneapolis. Natalie joined Fieldwork in 2015 as a Project Manager and, in March 2020, took on the role of President of Fieldwork Minneapolis. In the episode, Sharday and Natalie discuss the importance of project management in facilitating face-to-face market research projec…
 
We learn more about the new virtual revenue event for hotels specifically designed for commercial leaders. Joining us is Ally Northfield of Revenue by Design, hosting Catalyst for Conversion in London, Damiano Zennaro of Hotel Revenue Forum in Milan and AnneMarie Gubanski in Stockholm for Revenue Forum as we discuss the Global Revenue Forum Live on…
 
Now with 50% new footage! During Super Bowl LIII in 2019, Bud Light launched a new advertising strategy that was... unconventional, even for them. Instead of frogs or "wazzap" guys or silly superstitions, this campaign focused on attacking Bud Light's rivals for using corn syrup to brew their beers. Stranger still, outside observers noted that the …
 
Joined by Mark Ross-Smith, CEO of Status Match, with 20 years’ experience leading loyalty programs in telecoms and travel, and previously Malaysian Airlines. The Editor of industry news site “Travel Data Daily” https://www.traveldatadaily.com/ shared with us his experiences as a frequent flyer and what he is expecting from loyalty programmes and wh…
 
This is the behind-the-scenes story of my mastermind call that I am sharing with you. If you are interested in my mastermind group, DM me on Twitter for more. Timestamps: 1:42 - Dara's story about how she got into paid social marketing 6:08 - Who inspires Dara to look up to? 8:34 - What Dara has changed her mind about Facebook Ads? 13:24 - How do y…
 
It's been a busy year here at Podcamp Media. So busy, in fact, that we almost forgot to recognize a pretty significant milestone in Dusty's career. 20 years ago, Dusty got his first job behind a microphone. He was 17-years-old, working an after school gig at his local radio station in Monroe, Wisconsin, when he was afforded the opportunity to voice…
 
You might be surprised to learn that legendary sportscaster Colin Cowherd rarely checks his ratings. As he puts it: checking your ratings doesn’t make your ratings better. Instead, Colin has some other tried-and-true ways to build an engaged audience— and it shows. With his program on Fox Sports and two podcast networks in partnership with iHeartPo…
 
Throughout the tumultuous pandemic, Christian Juhl kept a steady hand at the helm of GroupM at WPP—the world’s largest advertising and media investment company. The key to Christian’s powerful leadership lies within his early experiences in the eye of the dot com boom and bust. The memories of wondering whether his paychecks would cash have not fad…
 
Saar Sharon, Head of Hotel Capital Markets for Colliers International shares his insight and experience working internationally across real estate and hospitality to address the challenges the industry is experiencing. We explore why hotels need real empathy today especially for recruitment, retention and delivering authentic experiences, what thos…
 
Dimitris Manikis, President EMEA of Wyndham Hotels & Resorts, and Paul Harnedy, Exec VP, Cedar Capital Partners talk about their business, their priorities over the coming year and the role of technology. These interviews were recorded at The Annual Hotel Conference 2022 alongside Cristina Blaj, founder and CEO of Open Revenue Consulting https://ww…
 
Growth marketing stories will have more paid social marketing guests. Here's our first one: Cody Plofker. This was discussed in our mastermind group; if you want to level up your paid social marketing skills, join our group here: https://docs.google.com/forms/d/e/1FAIpQLSeMAeF1jMu7oukDdCYNJfVacxUmTjv85W8IKQNMw09rQx6dqg/viewform?usp=send_form In thi…
 
Neil Kirk, Chief Operating Officer, London & Regional Hotels and Arjun Menon, VP Development, Meininger Hotels, talk about their business, their priorities over the coming year and the role of technology. These interviews were recorded at The Annual Hotel Conference 2022 alongside Cristina Blaj, founder and CEO of Open Revenue Consulting https://ww…
 
After a brief stint as a Blackjack dealer, Mike Meldman thought he’d try his hand as a real estate developer. Cut to the present: Mike and his team at Discovery Land Company have created over thirty luxury communities worldwide. But Mike is not just providing four walls and a roof: he’s providing community. Bob sits down to find out how Mike has ac…
 
With an ambition to become a philosophy teacher, our next Memory Maker entered hospitality at 19 and didn’t look back. Simone Puorto carved out a career from being at front desk to general manager of a chain of boutique hotels now one of the foreleaders on metaverse, ai and automation. Bringing an edge of science fiction to his consultancy, Simone’…
 
Peter Hales, Managing Director, Michels & Taylor and Lionel Benjamin, Co-founder of AGO Hotels talk about their business, their priorities over the coming year and the role of technology. These interviews were recorded at The Annual Hotel Conference 2022 alongside Cristina Blaj, founder and CEO of Open Revenue Consulting https://www.openrevenuecons…
 
Richard Metcalfe, CEO, Edgebaston Park Hotel and Stephen Harran, Operations Director, RBH Hospitality Management talk about their business, their priorities over the coming year and the role of technology. These interviews were recorded at The Annual Hotel Conference 2022 alongside Cristina Blaj, founder and CEO of Open Revenue Consulting https://w…
 
Michael Jones, Director of Revenue tells us how Effective Hospitality Management emerged from the pandemic by building a business model for today's hospitality management. In this episode we get to understand How management business models and service deliveries has changed to meet today's needs The changing behaviours of guests Managing staff, cha…
 
Although Byron Sharp grew up on a sheep farm, he’s spent his career defying herd mentality. As Director of the Ehrenberg-Bass Institute for Marketing Science, Byron has debunked marketing conventions and helped brands stick to what works. Along the way, he wrote the seminal book “How Brands Grow,” which you can find on any CMO’s desk who is worth t…
 
It’s impossible to make good business decisions with bad information. That’s where truth-seeking reporters like Stephanie Ruhle come in. Host of the 11th Hour on MSNBC and Senior Business Analyst for NBC News, Stephanie has brought truth and accountability to power by breaking momentous stories like the London Whale loss. Bob talks to Stephanie abo…
 
Exploring trends in the Spanish travel and hospitality market with Editor & Founder SmartTravel News. Juanda Núñez gives insights to the developments of technology and digitalisation and the initiatives businesses are investing in. Through the eyes of a Spanish trade media editor he shares what he has learnt are the key challenges for hoteliers and…
 
For the U.S. Navy Blue Angels flight demonstration squadron, media relations is not a job that just happens on the ground. Each year, dozens of media reps, influencers and VIPs are invited to take a ride in the back seat of one of the squadron's F/A-18 Super Hornet fighter jets. And, in order to help tell the story of the Blue Angels public affairs…
 
In 2019, the Black Information Network— a full-time news service by and for the black community— was in the early stages of planning at iHeartMedia. But when George Floyd was murdered, Tony Coles, one of iHeart’s Division Presidents who had been overseeing BIN’s development, knew the platform needed to launch immediately. Tony, now President of BIN…
 
Welcome back to the Stories of Market Research: the Insightrix Podcast. We are excited for another new season of SoMR – with amazing guests and topics focused on the world of market research. In our first episode of Season 4, Sharday connects with Leib Litman (Co-Founder and Chief Research Officer) and Cheskie Rosenzweig (Senior Researcher and Prod…
 
How has the London hotel market adapted in 2022 and what have been the positive signs for growth? What are the distribution strategies and the value of direct booking? Are their signs of corporate travel returning or is it still murky waters? Ryan Haynes, host of Travel Market Life, is joined by Joe Pettigrew, CCO of Hospitality Assets Management a…
 
You can also read these lessons here: If you want these lessons in text: https://twitter.com/Aazarshad/status/1414585344058564611 Join my newsletter where I share marketing frameworks I learn and I ask my guests to share it too: https://aazarshad.com/newsletter/ Join the paid social mastermind here: https://forms.gle/a7m2G4bQGueFdLWV6…
 
Jeff Bewkes started at HBO as something of a traveling salesman; his job was to urge motels to add HBO to their properties and their marquees. Later, Jeff would become the last CEO of Time Warner, and engineered the company’s sale to AT&T. Jeff shares the original programming gambles that paid off, what television in the 90s teaches us about the st…
 
How to approach your tech stack buying decisions and get the most out of vendors. We're joined by Cristina Blaj, Founder and CEO of Open Revenue Consulting, a strategic tech consulting firm that empowers hotels with the most innovative technology and specialised consulting services connecting sustainable asset management with guest experience integ…
 
What do Enron, Warner Music Group and Krispy Kreme have in common? “King of the Turnaround” Steve Cooper’s guiding hand during key transitions. Bob sits down with the business legend to talk about the possibilities of web3, Steve’s upcoming departure from WMG and why we should all rewatch Disney’s “Wall-E.” See omnystudio.com/listener for privacy i…
 
The U.S. Navy Blue Angels flight demonstration squadron is not only the world’s most well-known group of elite performing aviators. It’s also—and people forget this—a group of elite public affairs and marketing practitioners. From the pilots to the technicians turning wrenches on the planes, every Blue Angels team member is trained to uphold the un…
 
If you think a neuroscientist couldn’t lead a master class in marketing, you haven’t met Dr. David Eagleman. Professor of Brain Plasticity at Stanford, best-selling author, TV host and CEO of neurotech company Neosensory, David has a passion for applying neuroscience to topics beyond academic science. In fact, Bob considers David’s book “Incognito:…
 
A man whose passions are quite clearly his family and hospitality, our next memory maker ditched a future in Computer Science for a life in hospitality and has never looked back. Fernando Vives spent his childhood obsessed with building computers, however a summer before heading to the States to study, he had a change of heart. With hotels very muc…
 
Suzy Deering has been preparing to take the business world by storm since the second grade, and she certainly has. She’s shaped powerhouse brands like Verizon and eBay, and now serves as the Global CMO of Ford. Learn how Suzy’s experience shepherding landline customers to wireless is informing her marketing strategy around electric cars, and why yo…
 
Joined by Roope Kekalainen (CEO) and Jari-Jussi Viinikkala (CFO, the co-founders of Lygg present their vision for the future of regional aviation and plane travel. We discuss the changes that are happening in transport and logistics and why businesses need to be looking at alternative and emerging options to reduce waste. In this episode we explore…
 
Join Bob Pittman for the new season of Math & Magic. This season, Bob sits down with visionaries—from CEOs, to neuroscientists, and everyone in-between—to hear how they’ve used data and creativity to successfully adapt to the biggest changes of our time: the metaverse, fake news, remote work, championing stories that matter, and more. See omnystudi…
 
In 1993, the world watched as two bitter rivals shook hands on the South Lawn of the White House, presenting the best hope for peace in the Middle East seen in centuries of bloodshed. Israeli Prime Minister Yitzhak Rabin and Palestine Liberation Organization Chair Yasser Arafat’s signing of the Oslo Accords—and the handshake that followed, cajoled …
 
In this episode, Daphne broke down her process how she increased her company's conversion rate. Below are some timestamps: 00:59 - A bit about Daphne's growth background 03:22 - The heights story of increasing 300% conversion rate 12:03 - How they drilled down 16 to 3 key value props 13:38 - How churned customers helped 15:35 - How founders were a …
 
When war broke out in Lebanon in 1990 our next memory maker had to abandon her course in banking and moved to Abu Dhabi where she entered a hotel management programme. Mona Faraj recounts the time she took her team on an incentive trip to the desert in the middle of summer and unexpectedly got hit by floods - explaining why you should never curse h…
 
Josh Henegar the Corporate Revenue Director at 1859 Historic Hotels explains why word of mouth marketing is more important to revenues than it has ever been. With 10 hotels in three states, 1859 Historic Hotels is anchored in the history and traditions of its locations, celebrating and honoring the culture and community that makes each one unique. …
 
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