Join Producer Jared Fuller & Co-Host Isaac Morehouse on the world's number 1 podcast on partnerships, PartnerUp. You'll learn the secret lessons from the world's leading partnership professionals and practitioners, but with that PartnerUp twist. Volumes of knowledge are shared about general sales and marketing, but PartnerUp is the only podcast dedicated to bringing you new learnings, hot takes, news, and expert guests every week on all things partnerships. Welcome to PartnerUp The Partnersh ...
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The Partner Series: Developing Strategic Partnerships for Client Success


The Partner Series: Developing Strategic Partnerships for Client Success” is PKF Mueller’s newest podcast series dedicated to conversations with and about our strategic partnerships across the globe, helping to achieve our mission of enhancing the lifetime success of our clients. Visit www.pkfmueller.com for more information.
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Georgia Partnership's Field Notes


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Georgia Partnership's Field Notes
The Georgia Partnership for Excellence in Education
The Georgia Partnership for Excellence in Education's official podcast spotlighting the good work happening across Georgia's education landscape through local, community-driven initiatives.
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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SaaS Connect - SaaS Partnerships & SaaS Leaders
Cloud Software Association
All your questions answered for SaaS Partnerships & Leaders. From zero to hero, we will help you meet your revenue and other goals as you build an ecosystem to win your market. Brought to you by the Cloud Software Association, the 4000+ SaaS partnership leaders who are building the market for cloud software distribution. Join us free at https://www.cloudsoftwareassociation.com/join Join us in person this November 9-10 in San Francisco for the one and only conference for SaaS partnership lead ...
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"Make Them Famous!" - For better partnerships.


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"Make Them Famous!" - For better partnerships.
Alex Glenn
Partner enablement is one of the most challenging aspects of program growth for teams. In this podcast, we will uncover what successful enablement strategies look like in practice by speaking with partnership experts and those eager to work with partner teams asking them to provide their specific strategies down to the timing, copy, budgets, mediums and data. Get involved — We work with top partner teams and the software they need to enable their partners. Get involved: https://makethemfamou ...
Join the conversation between Turtle & Hughes and its best-in-class partners on the first day of every month! In-depth interviews will explore industrial automation, infrastructure, lighting, energy, power distribution, and supply chain — and highlight how customers can benefit by increasing efficiency, reducing costs and saving energy. Turtle & Hughes is one of the nation‘s largest independent electrical and industrial distributors.
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Getting to the Heart of Health Partnerships


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Getting to the Heart of Health Partnerships
Claire Munro
Partnerships in healthcare can bring insights and value to life science companies, and help them build trust with healthcare professionals. Most importantly of all, they can improve outcomes and experience for patients. But it takes a lot of skill to get them right. In this podcast, we'll explore what it takes to make them work. And crucially, what not to do. Getting to the Heart of Health Partnerships is for you if work in a medical or commercial role in the life sciences industry, and want ...
Master Limited Partnerships Podcasts
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Stop, Collaborate and Listen! Collaborative Partnerships for Broader Impacts Design


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Stop, Collaborate and Listen! Collaborative Partnerships for Broader Impacts Design
Partnerships for Broader Impacts Design
The Collaborative Partnerships for Broader Impacts Design project aims to assist higher education institutions and informal science education organizations to develop robust partnerships through the design of education-based Broader Impacts. This podcast is our way of sharing key insights and lessons learned to support our university and science center colleagues in their endeavors to achieve broader impacts through partnerships around public engagement with science. All resources mentioned ...
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Creating Successful Dental Practice Partnerships


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Creating Successful Dental Practice Partnerships
Cain Watters
Podcast by Cain Watters
Welcome to our Power of Partnerships podcast! We are a bi-weekly business and networking oriented podcast focused on sharing our latest news and announcements with you, alongside some of the Valley's business leaders.
Inspiring real life stories from across Australia about life on the autism spectrum by those that know best.
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Partnerships: working across boundaries - for iPad/Mac/PC


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Partnerships: working across boundaries - for iPad/Mac/PC
The Open University
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Partnerships 2.0 Directors Cut

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Partnerships 2.0 Directors Cut
Scottish Arts Council and Scottish Screen
The Audience Development Forum 'Partnerships 2.0 New Creative Audiences' was an inspiring one day event which explored how to develop audiences for the arts, film and the wider creative industries by maximising (Web 2.0) technology and new partnerships. The Forum was hosted by the Scottish Arts Council and Scottish Screen - Empowered by VOXUR
Mario Arroyo Jr and Kevin Brady are Master Entrepreneurs who believe partnering in business is a way to guarantee success. This Podcast will bring you real life examples of that and also give you a opportunity to get in on the action.
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Mr. Woods: The Roles of Leadership & Kinship in School-Home-Community Partnerships


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Mr. Woods: The Roles of Leadership & Kinship in School-Home-Community Partnerships
Mr. Woods: The Roles of Leadership & Kinship in School-Home-Community Partnerships
This is a brief introduction to part 3 of the Y.L.C Wraparound seminar coming up on August 15 at the Ferguson Library from 12pm to 3pm. Support this podcast: https://anchor.fm/barry-woods/support
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"Make Them Famous!" - For better partnerships.


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What is "Partnerships-Led," and it's it viable on it's own?
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Will Taylor asked this question on LinkedIn; "Can you build a great company with a 100% partner-led approach?" Before we go into much detail about that question from my friend Will, we should first ask ourselves the question; "What does partnerships-led mean?" Is a webinar I do with another company partner-led? Or, is that just solid efficient thou…
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PartnerUp The Partnerships Podcast


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102: War Stories With Legends - Stories from the Trenches with Jill Rowley and Peter Caputa
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You're in the trenches. The good news is, others have been there before you and lived to tell the tale! Peter Caputa built HubSpot's agency program before executive alignment was ever established and Jill Rowley won one of the most important deals in Eloqua's history by partnering! We're gonna kick back and hear how they did it.…
One of Turtle & Hughes' most important partnerships is with its employees, and that partnership is nourished through unique growth opportunities such as the Rising Stars program. This 12-month program cross-trains some of Turtle's next generation of business leaders in key areas of running, growing, and improving our business through mentoring and …
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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Strategies for Partnering With Cloud Providers
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On this episode, Andrew Porter, Principal — Alliances & Ecosystems at Pariveda, and Sophie Zugnoni, Senior Director — Cloud Sales at Hazelcast, talk about tips and strategies for partnering with cloud providers. Pariveda is a consulting firm that solves complex technology and business problems, while Hazelcast is a real-time stream processing platf…
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Georgia Partnership's Field Notes


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The Georgia FLEX Program w/ Melissa Dark of the Fitzgerald-Ben Hill County Chamber of Commerce
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In episode 24 of Field Notes, Merrill Wilcox, Director of Outreach & Engagement at the Georgia Partnership for Excellence in Education, chats with Melissa Dark, President and CEO of the Fitzgerald-Ben Hill County Chamber of Commerce about their Georgia FELX initiative. Through a collaboration of the Fitzgerald High School College and Career Academy…
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The Partner Series: Developing Strategic Partnerships for Client Success


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Maximizing the Value of Your Energy Contracts with Transparent Energy
13:40
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13:40
PKF Mueller recently announced their strategic partnership with Transparent Energy to offer clients electricity, natural gas, and green power procurement value-added services. Join guest speaker, Eric Wyman, Business Development Manager (Transparent Energy) to talk about these services, as well as where the current energy market stands. For more in…
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Getting to the Heart of Health Partnerships


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Episode 6 Everything seems impossible until it’s possible.
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In this special bonus episode, I talk to Catherine Williams, Managing Director of MSD Denmark & Iceland. Catherine’s a warm and thoughtful leader with more than 18 years’ experience in a variety of commercial roles in the pharmaceutical industry and I felt there was so much to learn from her reflections that I wanted to share them with you as soon …
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PartnerUp The Partnerships Podcast


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101 - From Seller to VP Sales to CEO - How to Partner Pill Your Sales Org with Alexander Buckles
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Three digit podcast club what’s up?! We’re so honored to enter the 100+ podcast club with this release of episode 101. Thank you to every listener: From the OG’s who were here at the beginning and new alike who are tuning in for the first time, thank you. We truly are here to serve and help you on your journey. For our first guest joining us in the…
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PartnerUp The Partnerships Podcast


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100 - Tell-All Special Episode: Jared Fuller Shares Full Journey, from Scorpions and Casinos to Hubspot and the Founding of PartnerHacker
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2:29:38
From having a team of 25 people (who were all under 25) while still being under 25 himself to escaping scorpion infestations in Las Vegas that the exterminators could barely believe the severity of, PartnerHacker co-founder Jared Fuller has had one hell of a journey. In this episode, PartnerHacker co-founder Isaac Morehouse grills Jared for all the…
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PartnerUp The Partnerships Podcast


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099 - The Ultimate ROI - Investing in Relationships with Justin Zimmerman
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What is up PartnerUp!? Everyone knows at least one person who's just "that guy" or "that girl" - the one who seems to know everyone, talk to everyone, and cross paths with everyone! It's got to be a personality trait, right?! Well, not always. It can be learned. Today's guest Justin Zimmerman is one of the most active partner pros on LinkedIn, and …
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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Creating Intentional Wow Partner Experiences
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On this episode, Dannielle Sakher, Executive Member at Cloud Software Association – a SaaS partnership network – and former Team Leader of Partner Management at Zapier – a platform that connects web apps for small businesses – shares how she created intentional wow partner experiences at every tier on the 4,000+ Zapier partners program. Dannielle e…
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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Developer Evangelism Boosts Partnerships
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On this episode, Nicolas Grenié, Developer Advocate at Typeform.com — a company that specializes in online form building and surveys — speaks about the Developer as a customer persona, and how they should be viewed by SaaS businesses. For example, for certain SaaS companies, such as Twilio, Developers — including no-coders — are the main audience. …
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PartnerUp The Partnerships Podcast


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098 - Thinking Like a CEO as a Partnerships Professional - Kim Walsh on Winning the Trust Internally
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What is up PartnerUp!? Today we’re joined by the incredible Kim Walsh, former VP of Go To Market Partnerships at Hubspot. That’s right, ladies and gentleman, we’ve got an absolute BEAST on the show today! From incentive structures to ramping team productivity to the importance of outsourced metrics, Kim shares the secrets of how she scaled the Hubs…
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"Make Them Famous!" - For better partnerships.


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Enabling power-user partners W/ RevPartners and Dealhub
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This podcast is recorded at a perfect time for us with HubSpot and Salesforce Partner Tracks around the corner, we are working with our friends at Dealhub (represented today by channel leader Omer Fuchs, VP of Strategic Alliances) to prepare their partner track with the intent of finding and aligning with more solutions partners like our guests on …
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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Building Better UX Practices for Your Integrations
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On this episode, Ryan Lunka, Co-Founder and Chief Executive Officer at Blended Edge, and Cody Sunkel, Co-Founder and VP of Growth at Partner Fleet, discuss setting up the user experience to drive success in integration programs. Blended Edge is a platform that helps SaaS companies set up integrations faster, and Partner Fleet makes it easy for SaaS…
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PartnerUp The Partnerships Podcast


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097 - PartnerUp After Dark with Jared & Isaac - Experience Gets Exhausted
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What is up PartnerUp!? Uggghhhh. It’s been a heckuva start to the market this year. Lot’s of tough news in tech land and we’ve been working double time to help where we can… But, last week we were two days late on publishing episode 96. And today we’re pushing this one live past our normal 5am ET Tuesday drop deadline. Mea culpa – my fault! But res…
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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Winning Partnerships With Companies That Have Been Around Longer
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On this episode, Patrick Cleary – Director of Strategic Partnerships, US at Wayflyer – a financing provider for e-commerce companies – shares how Wayflyer developed the partnerships team and won deals with companies who had been around a lot longer. Today, just two years after launch, Wayflyer gives out $150 million on a monthly basis and boasts ov…
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PartnerUp The Partnerships Podcast


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096 - Partner Led VC & Packaged Service Secrets - Announcing the Launch of “In Revenue Capital” with Justin Gray
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What is up PartnerUp!? Jared here! Sorry we were two days late on the pod this week, BUT, it’s for good reason! We had to make sure inrevenue.capital was LIVE – dropping hot and exclusive right here on PartnerUp. Now that the cat is out of the bag, I was delighted to welcome my good friend, the magnate of martech, Justin Gray to the podcast. I had …
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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Talkdesk Partner Strategy and Secrets of the Past, Present and Future
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On this episode, Walla Oriqat – Director at Talkdesk AppConnect* – shares the AppConnect partnership strategy, lessons learned and secrets of the past, present and future. The AppConnect marketplace allows Talkdesk customer center customers and sellers to connect apps with Talkdesk. Walla explains the 4 Ps of the AppConnect strategy core values, wh…
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The Power of Partnerships


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The Value of Diversity in the Workplace
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Meet Teresa Jones, Director of Program Management for Turtle & Hughes Integrated Supply (THIS), and hear about what working for a women-owned business means to her. Visit our website at www.turtle.com to find more information about our products and services or to contact our team of experts. Subscribe to our podcast to join the conversation between…
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"Make Them Famous!" - For better partnerships.


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5 ways to give referrals back to your partners!
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When your solutions partners ask and need referrals back from you in order to continue sending you referrals, here are some ways to keep that reciprocity engine going, in a manageable and scalable way. Scenario 1: You are managing hundreds of partners and you cannot possibly feed them all. Scenario 2: You are new or simply do not have customer acce…
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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The Key to Successful Agency Partnerships in 2023
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On this episode, Alex Glenn, CEO at Partnerhub, and Sunir Shah, CEO at AppBind, discuss the keys to successful agency partnerships in 2023. Partnerhub is a purpose-built platform for digital agencies and tech solutions to find one another and grow together. AppBind is a subscription manager to set up clients without the hassle or expenses. Marketin…
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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Nick Valluri - Switching 3 Tech Partnership Philosophies
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On this episode, Nick Valluri, Head of Partnerships at Coda* — a collaborative all-in-one doc platform — shares how he came to switch his three tech partnership philosophies when working at Coda. His first philosophy brought to trial was that you have to build momentum and a business case and have a ton of developers before you hire a team. The sec…
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PartnerUp The Partnerships Podcast


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095 - A CRO, CMO, CCO, and CEO Walk Into a Room (with Partners) with Blake Williams, Matt Cameron, Justin Gray, and Jared Fuller
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What is up PartnerUp!? What happens when you have your head of sales, marketing, customer success, and partnerships all aligned on driving value with your ecosystem? Let's find out. In 2023 you reach your promised land by helping others reach theirs. Period. The job and conviction of a partner pro has never been more important. This episode is a mu…
On this episode, Samrah Khan, Global Head of Industry Technology & Data Partners at Google, explains how to win with Google in a partnership scenario. Google partners either co-market, co-innovate or co-sell, and they can also leverage Google’s sister companies. When you would like to partner with Google, it’s important to understand the culture, a…
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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Navigating Microsoft Is an Employee-Based Network Approach
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On this episode, Neeti Gupta, Head of Hyperscaler Business Development and Alliances (Microsoft) at VMware — a cloud computing and virtualization technology company that runs on Microsoft Windows, Linux and macOS — shares partnering secrets about approaching and navigating the 300,000-employee conglomerate that is Microsoft. In summary, she advises…
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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The Value of Tech Partnerships From Two Viewpoints
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On this episode, Francois Grenier, Head of Platform Partnerships at Laika — an all-in-one compliance solution — speaks about the real value of tech partnerships from the viewpoint of two very different companies he used to work for: Typeform and Sendoso. Typeform is an online form-building and surveys platform while Sendoso is an internet gifting p…
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PartnerUp The Partnerships Podcast


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094 - Rescuing “Affiliate” from the Jaws of Defeat - Lee-Ann Johnstone
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What is up PartnerUp!? I’m not sure there is more of a dirty word in B2B than…“affiliate.” After this episode of PartnerUp, be prepared to not only change your mind, but take full-on ownership of rescuing your company’s affiliate program. Mark our words, the affiliate program play may be one of your top initiatives in 2023. Lee-Ann Johnstone of Aff…
Last year, I made 7 predictions for the year ahead. This year, I'm making 7 pleas.A plea to VCs A plea to Founders A plea to Product A plea to Marketing A plea to Sales A plea to Success And most importantly, a plea to Partnerships Check 'em out, and be sure to join us January 17 for Partner Ecosystem Kickoff with PartnerStack! partnerkickoff.com…
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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Succeeding in the European Partner Ecosystem
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On this episode, Bernhard Friedrichs, Founder of PartnerXperience and Rob Rebholz, Co-Founder and CEO at Superglue, speak about succeeding in the European partner ecosystem. PartnerXperience helps B2B SaaS businesses unlock the power of partnerships. Its founder, Berhard Friedrichs, has spent the last 15 years building partnerships globally. Superg…
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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Salesforce Partnership Keys for Success and the Power of Simplification
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On this episode, James Huang, SVP Alliances at Copado — a low-code platform that helps companies deploy Salesforce faster — explains how the company has effectively strategically partnered with Salesforce. James provides insights about how other companies can do the same. Copado experienced explosive growth by partnering with Salesforce. Three year…
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PartnerUp The Partnerships Podcast


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092 - 2023 Trends & The Path to Helping Others Reach Their Promised Land - Tyler Calder
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What is up PartnerUp!? PartnerHacker’s biggest partner in 2022 was none other than PartnerStack. We co-created some incredible experiences like EcosystemWeek.com all the way to the groundbreaking PLXsummit.com. So it only made sense to unpack the market sh*tshow of 2022 and our top trends for 2023 with Tyler Calder, the CMO of PartnerStack. He’s no…
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"Make Them Famous!" - For better partnerships.


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Partner GTM with Barrett King from HubSpot
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I cannot say enough about our guest today. Barrett King, Sr. Manager - GTM Strategy, Global Partner Ecosystem at HubSpot, joins me to run through how go-to-market with solutions partners. We’ve spent some time on previous episodes (refer to the episode with Justin Graci if you like this topic) on partner GTM, but I cannot tell you the listeners we …
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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Building a Strategic Partner Program and Using CSAT as a Benchmark
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On this episode, Lauren Salanitro, Co-Founder of Women of Customer Success, and Partnerships Lead at Vanta, an organization that helps companies achieve compliance quickly and easily, talks about laying the foundations of a partnership program. She also expands on identifying strategic partners, the important questions to ask when vetting partners …
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PartnerUp The Partnerships Podcast


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091 - Going-To-Market through Community with Kathleen Booth
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What is up PartnerUp!? Archaeology is a great way to understand B2B community. Yes, you heard that right. Pavilion CMO Kathleen Booth broke down what a community is, the delicate dance between fueling and squelching one, and how Go-To-Market is being overhauled by innovators who build community before product. We get into some nerd stuff at the end…
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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Our Journey With Salesforce AppExchange as an Accelerating Kickstarter
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On this episode, Charles Yang, Senior Director of Product Management at ScreenMeet, and Tehsin Daya, Head Of Partnerships at Groove, share their journeys with Salesforce, the leading CRM platform, and how their partner program AppExchange accelerated their kickstart. AppExchange is an enterprise cloud marketplace with more than 7000 apps and certif…
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PartnerUp The Partnerships Podcast


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090 - Understanding Partner Landscape - A CrossPod takeover from PL[X] with Vince Menzione
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What is up PartnerUp!? Vince Menzione from the Ultimate Guide to Partnering (https://ultimateguidetopartnering.com/) joins the PartnerUp crew to recap PL[X] and discuss the importance of customer success. Vince shares his expertise about managing partnerships when working at Microsoft. He shares the difference between channel and partnerships and t…
Dajung (DJ) Woo joins us on the podcast this week to chat about tough conversations. When we are doing more damage than good and when should we call it quits? All resources/transcripts are linked here: linktr.ee/sclpodcast.Autor: Partnerships for Broader Impacts Design
How do you sustain partnerships? Nate Meyer stops by this week to discuss maintaining healthy partnerships. All resources/transcripts are linked here: linktr.ee/sclpodcast.Autor: Partnerships for Broader Impacts Design
We're talking about power dynamics. How do smaller institutions or those with lower capital navigate? Marsha Semmel joins us this week. All resources/transcripts are linked here: linktr.ee/sclpodcast.Autor: Partnerships for Broader Impacts Design
How are partnerships formed? When does it make sense to invite in additional partners? Michelle Kortenaar joins us to delve deeper into this topic. All resources/transcripts are linked here: linktr.ee/sclpodcast.Autor: Partnerships for Broader Impacts Design
How can you help scientists get matched up with the right project and the right organization for that project? Travis Tangen is here with us this episode to give some insight. All resources/transcripts are linked here: linktr.ee/sclpodcast.Autor: Partnerships for Broader Impacts Design
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PartnerUp The Partnerships Podcast


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089 - SPECIAL! SalesHacker & PartnerHacker - Max Altshuler & Scott Barker
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What is up PartnerUp!? The SalesHacker OGs join the PartnerHacker newbies Jared & Isaac for a moment to never forget. When SalesHacking meets PartnerHacking. An episode for the books! Max Altschuler is the Founder of SalesHacker & Scott Barker was their first Head of Partnerships. Today, they run GTMfund together. This is the episode I've been wait…
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"Make Them Famous!" - For better partnerships.


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How to get into the preferred tech stack of a top digital agency w/ Malomo & Electric
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In this episode, I get to interview a newly-acquired agency’s founder Brandon Amoroso from Electriq, a top Shopify marketing agency, and one of his top partners, Noah Rahimzadeh who runs Partnerships at Malomo. This episode focuses on how to make your way into the preferred tech stack of a top digital agency. Learning about this retention-focused e…
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Stop, Collaborate and Listen! Collaborative Partnerships for Broader Impacts Design


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Episode 1 - What are Broader Impacts?
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We are kicking off the podcast with a discussion about broader impacts. What even are they anyway? Susan Renoe joins us this week to discuss. All resources/transcripts are linked here: linktr.ee/sclpodcast.Autor: Partnerships for Broader Impacts Design
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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Lessons Learned Building Snowflake’s Ecosystem From Scratch
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On this episode, Tarik Dwiek, Head of Technology Alliances at Snowflake — a single, global platform that powers the data cloud — speaks about lessons learned building their ecosystem from scratch. The mission was to make partners successful and create mutually beneficial relationships. Tarik says that from an ISV perspective, it all starts with an …
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Georgia Partnership's Field Notes


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Embracing a New Normal w/ Dr. Kirk Nooks of Gordon State College
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21:03
In episode 23 of Field Notes, Merrill Wilcox, Director of Outreach & Engagement at the Georgia Partnership for Excellence in Education, chats with with Dr. Kirk Nooks, president of Gordon State College, about the challenges he and his institution have encountered in their recovery from the impacts of COVID-19 and how they're preparing not only thei…
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Georgia Partnership's Field Notes


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SUPER-intendent Roundtable w/ Dr. Mary Elizabeth Davis, Dr. Michael Duncan, and Dr. Keith Simmons
53:14
53:14
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53:14
In episode 22 of Field Notes, Merrill Wilcox, Director of Outreach & Engagement at the Georgia Partnership for Excellence in Education, connects with Drs. Mary Elizabeth Davis (Superintendent of Henry County Schools), Michael Duncan (Superintendent of Pike County Schools), and Dr. Keith Simmons (Superintendent of Griffin-Spalding County Schools) to…
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SaaS Connect - SaaS Partnerships & SaaS Leaders


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Creating a Difference in the Market for Hypergrowth and Success
26:54
26:54
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26:54
On this episode, Maria Pergolino, Chief Marketing Officer at ActiveCampaign, speaks about finding differentiation and what ActiveCampaign did to create a difference in the market. ActiveCampaign’s SaaS platform is a CRM and customer experience automation platform. The platform was launched in 2016 and boasts more than 150,000 customers, with an ARR…
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PartnerUp The Partnerships Podcast


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088 - Building Partner Relationships – A CrossPod Takeover with Ecosystem Aces
42:57
42:57
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42:57
What is up PartnerUp!? Chip Rodgers and Alexis Scott of WorkSpan join the PartnerUp crew to break down Day 3 of PL[X] and talk partner led marketing. Chip and Alexis have deep knowledge of category creation, demand generation, digital marketing, and account-based marketing. They emphasize the importance of building meaningful relationships through …