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Welcome to Digging Into the Pet Industry™ Podcast helping you navigate and learn about the $150+ Billion Dollar Pet Industry! Brought to you by American Pet Professionals® (APP) – the only organization that caters to all pet professionals – helping pet entrepreneurs unite and grow their businesses since 2009. This is the podcast where we dig in with Pet Entrepreneurs every week to know what works for their pet businesses and what can work for your business too. Tune in to hear ideas, know-ho ...
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Have you ever fumbled your way through an interview with an undesirable pet sitter or dog walker? Have you ever wondered how to hire the perfect pet sitter or dog walker? Where do you even start with crafting the right interview questions? In my latest podcast episode, I spill all my secrets on crafting the perfect interview questions to find the m…
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As a professional pet photographer with over seven years of experience, how does Laura help pet parents prepare for the best photoshoot ever? In this episode, Laura Paesano of Laura Pea Photography joins us to talk about how she expanded her photography business into the pet world. Listen in to learn things like what NOT to do before a pet photo sh…
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In a world full of information, it can be hard to navigate what is true and helpful in taking care of our pets. We at BSM Partners want to help demystify some of this with The Pet Industry Podcast and bring you people we think are also on that mission. Today, co-hosts, Dr. Mary Cope, PhD & Dr. Megan Sprinkle, DVM talk with a pet industry game-chang…
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Ever found yourself surrounded by wagging tails and soothing purrs, yet feeling a bit like a lone wolf in the world of pet entrepreneurship? It's like being in a room filled with adorable companions, yet the business journey can be surprisingly solitary.In this episode of "Bella in Your Business: Pet Industry Business Podcast," we continue our disc…
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Have you ever found yourself surrounded by the hustle and bustle of your business, yet felt an undeniable sense of isolation? As business owners, we often paint a picture of success, but behind the scenes, many of us wrestle with a profound and sometimes lonely journey.In this episode of "Bella in Your Business: Pet Industry Business Podcast," we h…
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Hey Jumpers! In the business world, few things are as simultaneously crucial and daunting as hiring new talent. If you've ever been in a position where you had to recruit and onboard new employees, you're likely familiar with the mixed emotions of this responsibility. The mere thought of hiring new talent can send shivers down the spine of even the…
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What are the key ingredients to starting and expanding a successful pet sitting business? In this episode, Robyn Elman of In Home Pet Services joins us to discuss how she was able to expand her pet sitting business into franchises and the things she has implemented over the years to set In Home Pet Services apart from the crowd. Learn more about Ro…
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Hey Jumpers! If you're a business owner in the pet industry or any industry for that matter, you know that finding the right team members can be a real challenge. But today, we've got a treat for you. We're about to dive into the world of the hiring process, employee retention, and creating a thriving company culture. Welcome to another episode of …
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Feeling Overwhelmed by Marketing? Here's How to Get Back on TrackIn this week's info-packed episode, I am talking about one of the biggest pain points for pet business owners: marketing. Endless hours fiddling in Canva, constantly second-guessing your messaging and visuals, trying to learn new skills that keep changing - it's frustrating and exhaus…
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In this episode, Dr. Megan Sprinkle and Dr. Mary Cope from BSM sit down with Adam Geiger and Allison Millican from Zinpro to discuss what colostrum is, how colostrum can benefit our pets, and how pet parents should use colostrum in their pet's daily diets! To learn more about colostrum, check out this article: https://bsmpartners.net/resources/bovi…
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Imagine this: a pet owner is searching for a reliable service for their beloved canine companion, and they stumble upon your business's website, social media, or storefront. What sets your brand apart? What impression do you leave on their minds? Are you tired of feeling like your pet business is just blending in with the crowd? Do you want to stan…
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What is the key to successful digital marketing for pet businesses? Matt Aldrich of Pet Engine Marketing shares how he's helped his pet retail clients reach six-figure months with the digital marketing services that he offers! Matt also shares some solid tips for pet retailers and entrepreneurs alike. Connect with Matt and learn more about Pet Engi…
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Is your pet business considering the leap into the world of AI-driven marketing? While it may seem like an enticing prospect, promising enhanced customer engagement and increased profitability, have you ever paused to wonder about the hidden dangers that could be lurking beneath the surface? In the realm of promoting pet-related services and produc…
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Over the past few years, there have been many conversations stirred around diet-associated DCM (dilated cardiomyopathy) in dogs. Some wondered if grain-free diets have been the cause. In the longest and most detailed research study, BSM Partners researchers have some interesting findings that are discussed for the first time publicly. In this episo…
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A beautiful coat starts with healthy skin and a pet that's healthy from the inside out. In this episode, Kristina Robertson of Barkley Square shares her path to opening Barkley Square and how they do things differently in both their grooming and pet care/ sitting services. Find out how Kristina's professional pet services are standing out from the …
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Have you ever scrolled through your social media profiles, basking in the glory of the numerous likes and comments your posts have garnered? It's an exhilarating feeling, isn't it? The digital world showers us with instant gratification, making it easy to assume that we've got this whole social media marketing thing down pat. But, here's a question…
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In this episode, Dr. Megan Sprinkle and Dr. Mary Cope speak with research team members, including Dr. Renee Streeter, Dr. Brad Quest, Dr. Stephanie Clark, and Dr. Sydney Mccauley. The panel discusses the results of their research study with geneticist Dr. Andria Beal, founder of EpiPaws. Have you ever wondered if diet ingredients have an impact on …
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How did Mark Condon go from an idea sparked by his dog, Champ, to launching both a tech and physical product in just 18 months? His new tech product, iPupPee, allows your dog to alert you when he or she needs to, well, pee! Listen to this episode to learn how Mark went from idea to launch and some creative ways to come up with the funding for your …
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Hey Jumpers! Have you ever wondered what sets apart those who crumble under life's pressures from those who seem to effortlessly bounce back, stronger than ever? In a world filled with unpredictable twists and turns, where challenges and setbacks often seem to be lurking around every corner, one thing becomes abundantly clear: resilience is the sec…
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Do you remember the last time fear held you back from pursuing your dreams? Was it that brilliant business idea you were too scared to launch, or that game-changing decision you hesitated to make? We've all been there, paralyzed by the relentless whispers of our inner critic. But what if I told you that facing fear head-on could be the key to unloc…
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In the dynamic world of dog-walking businesses, the winds of change are blowing stronger than ever. Picture this: a new generation of clients, the tech-savvy and trendsetting Millennials, are on the lookout for the perfect dog walking services. At the same time, a revolution in work arrangements—the hybrid work model—is reshaping the way people liv…
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Are you ready to take your pet business to the next level? In this episode of Bella In Your Business, I sit down with website guru Bobby Machado to learn his secrets for skyrocketing sales through strategic website optimization.Right from the start, Bobby had me on the edge of my seat with his inspiring story of building multiple thriving businesse…
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As we go through the current recession, what are the options out there available to pet parents who are having a difficult time financially? Listen to this episode as Tanya Kiesha Thompson of Breakthrough Pet Family Services shares her goals of supporting pet parents and addressing their concerns with compassion, so that pets and their families can…
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In this episode, Dr. Megan Sprinkle and Dr. Mary Cope speak with Vic Mason, the President of the World Pet Association (WPA). They talk about what the WPA is and its goals, how the WPA helps you and your pet, and how you can make the most of your time at SUPERZOO. Links: World Pet Association Website SUPERZOO Website Show Notes: (03:04) How a part-…
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Hey Jumpers, have you ever noticed how some people seem to have a natural talent for staying positive, no matter what life throws at them? You know the ones – they're the ones who can find the silver lining in the darkest of clouds, turn setbacks into comebacks, and have a contagious zest for life that makes you wonder if they've discovered some se…
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A story that Nancy has shared on other podcasts, but has not shared here before. Listen in as she tells the story of her journey from TV Producer and coordinator of responsible dog owner courses to starting Long Island Pet Professionals in 2009, which has evolved into American Pet Professionals. Grab your calendar here: 2023 Pet Industry Events Cal…
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Join us as we dive into the world of a pet journalist with Melissa L. Kauffman. She has been an editor/writer for a wide variety of pet magazines and websites from small critters and parrots to cats and dogs. In this episode, Melissa shares with us how she defines good pet journalism. tells us the story of how the pet industry has evolved over the …
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Have you ever wondered what it truly takes to build a community of raving fans, followers, and customers? The answer might be more simple than you think! In this episode, Nancy shares how you can lay a strong foundation for building a thriving community of fans for your pet business. Reach out to us on Instagram: @AmericanPetPros https://www.instag…
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How does becoming pet-friendly or pet inclusive, benefit a city, town, business, or the economy as a whole? In this episode, Karen Bartoszek of Pet Friendly Works shares with us how increasing the pet-friendliness of businesses, rental properties, and public spaces can benefit not only the pet industry but also the entire economy. She also digs int…
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How do you explore, vet, and take advantage of opportunities that come your way? In this episode, Nancy shares how to develop a good vetting process and how to find the courage to take advantage of the opportunities that land in your path. Grab your calendar here: 2023 Pet Industry Events Calendar Subscribe to our Pet Events Newsletter: https://ame…
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How can hiring an online business manager help free up your time so that you can take a vacation, or even just focus on the parts of your business that you love doing? In this episode, Ronalyn Wentz of Pets and Profits discusses what types of tasks an OBM (online business manager) can take off of your plate as well as how and where to find a qualif…
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Here's how to effectively prepare for 4th quarter now! Janene Nadolny-Jimenez of PetDropShipper joins us to share her tips on how to prepare your pet retail store early and stay on top of things before the busy 4th quarter. You can learn more about Janene and PetDropShipper here: www.petdropshipper.com Grab your calendar here: 2023 Pet Industry Eve…
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In this mini episode, three of BSM Partners' nutritionists, Dr. Megan Sprinkle, Dr. Mary Cope and Dr. Stephanie Clark, explore the frustrating situation of anal gland problems in dogs. Through personal pet experiences, they will discuss why dogs have anal gland problems and how fiber may have a part in solving the problem. BSM Partners BSM Partners…
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Have people been more lax in the past few years about showing up to things late? Here's why showing up on time (and ending calls or meetings on time) is important. Nancy also shares some tips on how to navigate time zone differences and how to effectively space out your calls and meetings. Grab your calendar here: 2023 Pet Industry Events Calendar …
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Should you own a parrot? Diane Hyde of LI Parrot Society gives us an inside look on what it's like to care for these amazing, intelligent birds and she helps us explore the world of tips and resources that LI Parrot Society has to offer. About LI Parrot Society: LIPS is "for the birds" ~ We are dedicated to responsible bird ownership through educat…
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In this episode, Dr. Megan Sprinkle, Dr. Mary Cope and Dr. Stephanie Clark explore the topic of gut health for your pets. They discuss understanding the difference between fiber and carbohydrates, the difference between dogs, cats, and gut health, and understanding prebiotics and postbiotics. BSM Partners BSM Partners is a multidisciplinary team of…
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Can AI help streamline some of the behind-the-scenes work or content creation processes for your business? In this episode, Nancy shares with us not only how we can use AI for our pet businesses, but also shares some cautions and tips on how to use AI in an ethical way. Get "100 Ways to Use AI to Create Content for Your Pet Business" here: https://…
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Why should you and the team members in your pet business be certified in pet first aid and CPR? Bertha Villanueva-Shertzer, The Pet Medic, joins us to answer this question and more as she delves into the world of both getting certified in pet first aid and CPR and becoming an instructor who helps other pet professionals prepare for any situation. L…
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In the competitive and fast-paced world of the pet business, building the perfect team can be a challenging task. With numerous responsibilities to juggle, it's easy for pet business owners to overlook crucial aspects of hiring. In this episode of Bella in Your Business podcast, we're diving into a topic that's near and dear to every entrepreneur's…
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How can you promote your pet business without a large advertising budget? This is a question that we can run into at any stage of our business. With the ebs, flows, and seasons that come with running your own pet business, what are some creative and effective ways that you can promote it to keep the customers and clients rolling in? In this episode…
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What is canine liability insurance? What does it cover and why do you need it? Debbie Turner of Dean Insurance Agency joins us to answer these questions and more! Let's learn how canine liability insurance can help protect your pet business and even save your dog's life. Learn more about Debbie and Dean Insurance Agency here: https://www.linkedin.c…
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Move over, sci-fi dreams, AI has crashed the party! This groundbreaking innovation is giving us a rollercoaster ride of excitement, curiosity, and non-stop chatter. It's like a magical genie reshaping how we live, work, and play! Buckle up, Jumpers, the future's here, and it's powered by AI awesomeness!Welcome to another exciting new episode of Bel…
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Are you looking to hire someone to help with your pet business? Whether it be with marketing, bookkeeping, web design, or various admin tasks, Nancy gives us 7 tips to find and hire an expert. She also gives us tips on not only hiring an expert, but hiring someone who's the right fit for your pet business. Grab your calendar here: 2023 Pet Industry…
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In this episode, Dr. Megan Sprinkle, Dr. Mary Cope and Dr. Renee Streeter talk with Dr. Stacey Leach, a Board-Certified Specialist in Cardiology, Associate Teaching Professor of Cardiology, and Chief of Cardiology at the University of Missouri. In this episode, they discuss how Dr. Leach flourished in veterinary medicine, the groundbreaking researc…
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In this episode, Dr. Megan Sprinkle and Dr. Mary Cope talk with Dr. Steve Lerner, a Senior Scientific Advisor at Chr. Hansen. Topics they discuss include what probiotics are, best practices for giving your pet probiotics, and the future of probiotic research. BSM Partners BSM Partners is a multidisciplinary team of PhDs, board-certified veterinaria…
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