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The Selling Essentials Minute™

The Rapid Learning Institute

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This series of sales training videos is a great way to kick off sales meetings. Managers love them because they’re fast and effective. Salespeople love them because they’re entertaining and deliver a short burst of sales knowledge that will help them win more sales.
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When selling, the value equation seems simple; benefits create value, which lead to sales. But that doesn’t mean more benefits will necessarily mean more sales. Why not? Watch this episode of The Selling Essentials Minute to find out. - See more at: http://rapidlearninginstitute.com/sales-training-videos/#sthash.lYZdb7yC.dpuf…
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Sales professionals who want to impress potential customers could be tempted to agree to every condition and demand the buyer makes. But doing so can end up harming their credibility and even cost them business. Watch this short video to learn more about the "Yes Trap", and how sales reps who avoid it actually gain credibility with customers.…
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By referring to their product as a commodity, sales professionals do themselves a terrible, costly disservice. Watch this short video to learn why the commodity copout is little more than an excuse, and how the best sales reps find a way to differentiate their product from that competition.Autor: Michael Boyette
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