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Video case studies are the ultimate marketing tool. James Rostance has re-invented them especially for B2B marketers. The Story Hero Method is the formula and approach for meeting the demands of today’s B2B buyer - high quality education resources. These case studies help buyers makes educated and informed decisions which perfectly position your company as their ideal choice. In this weekly podcast he shares the latest best practices, techniques and strategies for using them to attract clien ...
 
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Part 1: Mistakes That Kill Case Studies You want an effective case study.This is to help nurture prospective buyers into clients. But there are plenty of common mistakes which greatly hamper a case study's effectiveness. Avoiding these common mistakes is key.And if you do, you'll gain an edge on your competitors. -----------------------------------…
 
If someone just talks about themselves all the time it's boring and you switch off. So why would it be any different for our own B2B marketing? To connect with buyers in a more impactful way, making your clients the heroes of marketing stories could well be the key. ---------- Win Clients With Case Studies - Presented by James Rostance Podcast Webs…
 
B2B Buyers are highly motivated to make good decisions and they're particularly cautious about making bad ones. If a buyer has any doubts about your suitability your competitors can swoop in. Your single best tool to combat this is to leverage the experience of your previous clients to show them everything will work out. ---------- Win Clients With…
 
Using the right tool for right job is really important. When it comes to case studies and testimonials they are two very different tools. Both are incredibly effective. But using them at the right time in the right context is key to you excelling at marketing and helping give your sales team the best chance of winning sales. ---------- Win Clients …
 
If you want buyers to appreciate and understand why your product or service is the best choice, you have to make the stongest case possible. But instead of you telling them those reasons, it's much more effective if you have one of your clients discussing them on camera and in their own words. ---------- Show website: https://www.casestudies.uk Wor…
 
A prospect's decision making process is a funny one. Sometimes you win, sometimes you lose. But what if you could massively stack the deck in your favour? What if you could engineer it so that you're seen as the obvious and ideal choice? It's entirely possible to do all that and all it takes is a little strategic planning. The results however are v…
 
What your existing clients can say about your product or service carries a huge amount of credibility and influence. Which is why getting them on camera can easily be the key to winning pitches and securing contracts. Case studies when they’re produced correctly are the single most powerful marketing asset which you can produce or have produced for…
 
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