The business of outdoor hosted by Aaron Lutze & Dylan Bowman
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Welcome to Second Nature, a podcast about living with ecological grief. Each week, Dr. Ashlee Cunsolo takes us on a deeply personal journey about planetary loss, and what we love, what we have lost, and how we move forward. Through a series of engaging, thought-provoking, and moving conversations with incredible guests from around the world, Second Nature is an invitation to come together to share stories of loss, love, despair, and joy, as we learn how to live with – and embrace – ecologica ...
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Join us each Friday morning for a new show on powerfully transforming your health, wellness & life! Support this podcast: https://podcasters.spotify.com/pod/show/thesecondnatureshow/support
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Season four is coming soon, and this season, we're thinking big. Like the ever-connected mycelium networks beneath the world's greatest forests, we're reaching out to one another and finding ways to sync up with community and make efforts bigger than ourselves. This season, we're coming together to focus our we're efforts where we have the most col…
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The Truth About Athlete Sponsorship
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1:10:01The Truth About Athlete Sponsorship Kelly Newlon is leading the way with her approach to athlete sponsorship in the trail running space, and we get into the ethos of her process. Athlete sponsorship is going through some incredible changes at the moment, and this conversation with Kelly highlights the opportunities for both brands as well as athlet…
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Behind The Scenes Of The Snow League
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1:11:35Behind The Scenes Of The Snow League The Snow League is one of the most successful new athlete-led sports leagues in this new wave, and we're joined by The Snow League's Head of Broadcast Production, Scott Bradfield, and Vice President of Marketing, Tom Dunmore, to learn about everything that goes into making a global sports league like this happen…
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We're one week out from a new season of Second Nature! Before our season 4 launch, we wanted to bring it back to one of the community's favorite episodes from last season: Why Don't We Fix Things Anymore? Planned obsolescence and perceived obsolescence have us in a disposable consumption cycle. But it hasn't always been this way. When and why did w…
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Where We've Been And Where We're Going
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1:12:50It's been a while since we've been in the same place, and over the past 130+ podcasts, we've only recorded one other podcast in person. Now that our schedules are slowing down, we were able to catch up and talk about what we got right in 2025, what we want to do differently, and what's in store for the year ahead. Show Notes: Marin Bikes: https://w…
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Changing The Game For Outdoor Sports
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59:58Amanda Carey and her team at NICA are opening a giant door for the next generation of mountain bikers in the USA (and beyond). The National Interscholastic Cycling Association is a network of mountain biking clubs with proper coaching, training, trail building, racing, and plenty more. While NICA is leading the way in the sport of youth cycling, th…
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The Most Effective Tactics For Brand Social
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1:04:53Red Bull has always been one of the leaders in brand social, but it's not because they're throwing mountains of cash at it. The format and formulas built into the program made all the difference, and in this episode, we dig into the details with Caley Wildermuth. Caley was a part of the social team at Red Bull, and has since expanded her impact by …
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Michelle Bates organized and executed a "content residency" in New Zealand, and it instantly caught our attention. Collaboration between multiple brands, athletes and creators, all in one of the most epic outdoor playgrounds on this planet. We had to know more about how this came together - and more importantly - where it's going. Show Notes: Outsi…
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Jake Largess joined Suunto just in time for the rebirth of the company and expansion beyond watches. Recounting his history in the industry, including his time at Nike as part of the 6.0 project, Jake shares lessons he's learned through his experience, and how they apply to what he's working on now. Suunto recently launched the Vertical 2 watch, an…
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Call for Submissions: Contribute to Season 4!
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2:37Season 4 is underway! We’re hard at work on the new season and we can’t wait to hear your contributions. For the best shot at getting on season 4, please send in your submissions before November. But feel free to continue submitting through November as well. Submitting to the show is easy! Fill out this form to start your submission to Second Natur…
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Kyle Siegel, founder of Raide Research, appeared on the Second Nature podcast one year ago - just as he was finalizing the brand's first entry into trail running with the LF 2L belt. We've been following Raide closely since then, and brought Kyle (and his newest hire) back on the podcast to check in. It's safe to say, quite a bit has changed since …
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The Evolution Of Outdoor Media Summit
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1:05:50Yoon Kim and Kenji Haroutunian are leading the charge with Outdoor Media Summit, a gathering of industry professionals that continues to build momentum after nearly a decade. In this conversation, we dive into the history of the event - and more importantly, where it's headed. They are launching something new at this year's event, and we've got the…
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How Gnara Invents, Innovates, and Collaborates
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1:02:58Georgia Grace Edwards created something to address a pain point for a huge portion of the outdoor community with the Gnara Go-Fly technology. Beyond that innovation, she's created a pathway for Gnara to collaborate extensively with other brands - while still continuing to innovate and develop products that demonstrate the viability and versatility …
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The Origin and Future Of Breakfast Club
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1:04:41Breakfast Club is a massive phenomenon coming out of Austin, Texas. They host group rides of over 800 riders on a monthly basis, dwarfing any other group ride. Beyond the organization of monthly rides, they also maintain an annual membership, an app, and brand partnerships to support the cause - which is necessary when you're providing amenities li…
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On today's podcast, we explore the origin story of East Peak, created by Paulius Dragunas. East Peak recently had a huge moment in the world of trail running, when an icon used their ice bandana to great effect at Western States. In this conversation, we dig into all efforts that led up to that breakthrough - as well as the future of East Peak. Eas…
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How to Build Partnerships That Actually Work
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1:22:03Jonathan Levitt is back on Second Nature for his second appearance, this time to dive deep into the world of partnerships. We almost titled this episode "You're Probably Doing Affiliate Marketing The Wrong Way" because Jonathan dropped an incredible amount of knowledge about best practices for structuring, onboarding and executing partnerships. His…
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Authenticity Versus Algorithms: Backbone Media
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1:05:10Greg WIlliams joins the podcast this week to share his experience and perspective after working more than twenty years in the outdoor industry. Now President of Backbone Media, he's been able to see the growth of the industry, as well as support the careers of many of the people in it - both current employees as well as those who got their start at…
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Jeremy Dunn has forged his own path through the industry, working for storied brands like Rapha, Specialized and Smith Optics - but he's also created magazines and launched and built brands as an entrepreneur in the industry. In our conversation, we cover the lessons learned from both sides of his experience over the course of his career. Show Note…
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It's been a hectic summer to say the least, but Dylan and Aaron have found time to catch up and run through the latest and greatest hits in the outdoor industry. In this episode, Dylan takes the reins with a full docket of topics that he's been wanting to cover on the pod. Show Notes: Eat My Words (Agency): https://eatmywords.com/ Hello My Name Is …
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Greg Mills created Kitworks to solve the problem of gear organization, and in less than a year, he's established the product and brand within the outdoor community. In our conversation, we learn about the founding insights, the elements of Greg's background that contributed in a meaningful way to the brand's launch, and how people can utilize their…
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Adam Copeland launched Tantrums less than a year ago, and we've been having a great time watching him build the brand, brick by brick. In this conversation, we dig into the earliest days of the idea - all the way through the inflection points that have brought him to this point (and beyond). Show Notes: Tantrums: https://tantrums.run/ Run With Us -…
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Dylan and Aaron catch up in the middle of the summer to reflect on where things are at - and how far we've come. Resetting our expectations - or "moving the goalposts" - based on how things have evolved over time. During this conversation, they put it into context for other media properties - and ask the real questions about where to go next. Show …
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Adam Miller founded Revel Bikes, sold it to private equity, then bought it back when the brand went bankrupt. We've seen this same program play out so many times in the past few years - but what makes this story different is that Adam bought his original company back and relaunched it. In this conversation, Adam takes us through the entire journey,…
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Behind The Scenes Of Adventure Travel
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1:01:13Imagine running a travel agency in the year 2020 - and not only surviving, but finding new ways to continue growing the business. Travel is something that connects everyone in the outdoor industry (and beyond), and in this conversation, Leigh gives us a behind-the-scenes look at one of the largest adventure travel agencies in the world. Show Notes:…
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The Outdoor Industry's Biggest Emerging Market
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1:06:16Dylan and Aaron get back together for a catch-up after Aaron's latest trip to China. Outdoor sports are booming over there and brands are taking notice. In this conversation, Aaron shares all of his notes from everything he saw over there - and a glimpse into the future. Show Notes: Super Rider: https://www.youtube.com/@SuperRiderTV Microsoft - Acq…
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Unlocking YES With Chelsea Sodaro
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1:04:23Chelsea Sodaro broke into the mainstream when she won the Ironman World Championship in 2022, but it's fair to say her accomplishments outside of that race have been just as impressive. She has created space for conversations around mental health in sports, parenting, and so much more. Her approach is best summed up by the mantra she has written on…
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Athletes In The Era Of Influence
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1:18:26Amie Engerbretson is a big mountain skier, director, producer, and so much more. We dig into the tension between being an athlete and having influence through content and social media. We get tactical and talk through proposals and project building, including the approach that athletes can take to develop and extend their careers - and how this app…
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Steve Holmberg joins the podcast to dive deeper into his presentation notes from TrailCon on the state of the trail running industry. We go beyond his talking points and dig into the details and direction for his top nine trends, including the future of athletes in the space. Show Notes: Steve Holmberg: https://www.linkedin.com/in/stephenholmberg/ …
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What 500 Weeks Of Writing Taught Mario Fraioli
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1:16:56In 2015, Mario Fraioli launched The Morning Shakeout, a weekly newsletter about running and related topics. After recently completing 500 weeks of consecutive publishing, he's sharing his journey, experience and insights with us on the podcast. Mario talks about the balance between his coaching and content duties, as well as his ability to keep his…
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Are the Kids Alright? Raising a Sustainable Generation
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44:53-> Short Survey: Tell us what you think of Second Nature Whether you're a parent, an auntie, a coach, a godfather — there's a lot to think about when it comes to raising a more sustainable generation. How can we raise young people to take better care of the planet than the generations before them? For our last episode of season 3, we're looki…
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How Outdoor Entrepreneurs Find Community And Support
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1:07:20Katie Doherty and Emily Holland have created something special with Founded Outdoors - a place for entrepreneurs in the outdoor industry to connect, learn, and grow. With a front row seat to the journeys of outdoor founders and entrepreneurs, Katie and Emily shared plenty of insight, stories, and inspiration during this conversation. Founded Outdoo…
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Your Local Library is Fighting Climate Change
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20:18-> 🚨 Tell your U.S. reps not to cut federal funding for public libraries. -> Short Survey: Tell us what you think of Second Nature Libraries are icons of the sharing economy. When we borrow books, media, and tools from the library, we save ourselves from needing to buy new stuff. But did you know that libraries are also community hubs for climate r…
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Royi Metser is the founder and CEO of Avelo, and they're on a mission to build the world's smartest running shoe to prevent injury, optimize training, and connect the dots between our effort and results. In this conversation, we dig into the founding insights and the journey of launching this company - as well as their next steps for the official l…
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Microplastics: How Do They Get Into Our Bodies? And What We Can Do About It?
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41:01Microplastics seem to be everywhere, inside and outside our bodies. These micro and nano particles are shedding from our clothes, our tires, food packaging — basically anywhere there's plastic. People, animals, and plants are consuming these microplastics, thereby complicating the issue and contributing to health problems. But what health issues? A…
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Launching A New Race Team with Colleen Quigley
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1:20:16Colleen Quigley is no stranger to racing - competing at the highest level in the Olympics. After accomplishing some big goals, Colleen has turned her attention to a new goal: founding Meridia, a track team with a completely different setup that focuses on the individual talents and gives them room and resources to thrive. Steeple Squigs: https://ww…
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How We’re Coping With Climate Anxiety
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14:37NOTE: An early version of this audio has an error around 4:50. If you hear that error, it's likely because your podcast player downloaded the first version. Please re-download the episode to hear the correct version! And forgive us, as we're merely human beans 🫘 . Is climate news stressing you out? Same. We're experiencing funding cuts to environme…
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The Business of Events & Tradeshows
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1:11:46Doug Emslie is a global leader in the events, tradeshow, and exhibition industry. He's the former CEO of Tarsus, which sold for $1 Billion in 2023 to Informa. Now he's the Founder of Cuil Bay Capital, an investment vehicle focused on entrepreneurial event businesses. He is also one of the Co-Founders of TrailCon, the new trail running conference an…
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Alex King launched his brand Terignōta less than a year ago, showing the industry that it is possible to deliver high quality running apparel without breaking the bank. In this extremely transparent conversation, Alex shares all of the details of the business. As a first-time founder, Alex shares all of the lessons he's learned, as well as his plan…
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🔗 TAKE ACTION: Stop State AI Regulation Ban in the "One Big Beautiful Bill" Act When you ask ChatGPT to write a cover letter, make your grocery list, or edit an image, what's actually happening in the real world? As AI gets bigger by the day, it's requiring more and more energy, water, and land in communities around the world. Tech companies are in…
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What We Can Learn from "lowercase b" Brands
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1:19:44Andreas Tzortzis joins Second Nature to share the insights from writing "Not A Playbook" alongside WeTransfer founder Damian Bradfield. Having just returned from India, the conversation starts with a discussion around emerging markets and the brands within them - and how they can borrow the approach from WeTransfer and the lessons in "Not A Playboo…
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Connection and Resilience Through Local Food
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40:19Farmers market season is upon us! As we've started seeing spring crops here at markets in the Northern Hemisphere, we're thinking about the power of locally grown food. As our food supply chains have gone global — we’ve gained more access to nutritious foods in areas where they may be hard to grow — but we’ve lost touch with seasonality and the sou…
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Vulnerability, Healing, and Hope Through Shared Ecological Grief
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9:22In the final episode of Season One of "Second Nature: Living with Ecological Grief and Loss," host Ashlee Cunsolo reflects on the profound journey of Season One, highlighting powerful conversations with guests worldwide who have deeply influenced her understanding of ecological grief. She discusses the importance of acknowledging grief as a natural…
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From Grief to Revelation: Responding to Ecological Loss with Heart and Soul with Francis Weller
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49:58In this special episode of Second Nature, Living with Ecological Grief, host Ashlee Cunsolo talks with internationally renowned psychotherapist Francis Weller. Weller explores the importance of recognizing grief as a communal experience, especially in the face of ecological devastation. He emphasizes that deep grief should be embraced and held coll…
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How To Create A Sport-Defining Film
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1:03:35Eric Lagerstrom recently released "Look For Things Where You Can Find Them" - a film that gave him the opportunity to share his perspective on triathlon outside the tape of a traditional race course. Not only did he achieve that, but he dramatically raised the bar for the entire endurance sports community. Eric Lagerstrom and Paula Findlay have bee…
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How the Climate Crisis Affects Youth Around the World
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53:02Welcome to Second Nature, Living with Ecological Grief podcast. Host Ashlee Cunsolo hosts Caroline Hickman, a climate-aware psychotherapist and researcher focused on eco-anxiety, particularly in children and young people. Caroline shares how her love for the environment and her experiences as a psychotherapist led her to work on climate psychology.…
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Teaching in a Climate Crisis: Tools and Strategies with Sarah Jaquette Ray
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47:02In this episode of Second Living with Ecological Grief and Loss, host Ashlee Cunsolo welcomes Dr. Sarah Jaquette Ray, an interdisciplinary environmental humanist. Her work focuses on the intersection of social justice and climate emotions, particularly in equipping educators to support students through climate-related grief and anxiety. She discuss…
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Fostering Collective Change: Renée Lertzman on Psychological Approaches to Climate Issues
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44:51Welcome back to Second Nature, Living with Ecological Grief. Today, host Ashlee Cunsolo talks with Dr. Renée Lertzman, a leader in the field of ecological psychology. Rennee's work bridges psychology and environmental science, focusing on organizational strategies for climate change action by integrating behavioral and social sciences. Rennee share…
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Pro Athlete Or Get A Real Job? Here's How To Do Both.
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1:01:18Yuri Hauswald has kept one foot in both worlds for the better part of two decades: working professional and professional athlete. As the Elite Athlete and Community Manager for GU Energy Labs, Yuri has the perspective for aspiring athletes, as well as athletes looking to make moves for the next stage in their career. Aaron and Yuri compare notes on…
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Generation Dread: Facing the Mental Toll of Climate Change
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53:00In this episode of Second Nature, Living with Ecological Grief, host Ashlee Cunsolo welcomes Britt Wray, an acclaimed author and researcher at Stanford, focusing on climate change's impact on mental health. Britt discusses her pivotal moment of climate awareness when contemplating motherhood, sparking her shift from science communication to explori…
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Conscious Chatter: A Scientific Lens on the Links Between Fast Fashion, Toxicity, & Microplastics
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50:41Microplastics are seemingly everywhere, even our clothes. From production through wash days, synthetic fabrics are shedding microplastics into the air and water. It's a big issue that's going to take shifts from manufacturing to our own homes, and we wanted to start tackling this big discussion with the help of our friends at the podcast, Conscious…
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