How do I attract more customers to my store? How do I get more sales? How do I book out my shop’s events and workshops? How do I do retail marketing and social media for my store? These are the questions that creative retail business owners ask Wendy Batten, creative retail coach and mentor. Wendy works with creative shop owners all over the world and with industry leaders. Her speciality is working with creative retailers to get control over their brick and mortars to avoid burnout and over ...
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Mentorship to your success Your goals to your wins Speak to your enemies
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Baseball, MLB, my career so far, baseball news, and much more other sports stuff.
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239. Behind the Counter: Building the Business You Wish Existed with Jasmine McCue
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: What kind of business do you wish existed in your community? Jasmine McCue, owner of The Crow’s Nest Pantry in Alberta, identified just that and then made it a reality. In this episode, Jasmine shares her inspiring journey of starting the pantry to address h…
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238. Behind The Counter: Building Community Of Beautiful Spaces with Lisa Wrixon
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: What would happen if you built a business centered entirely around what you love and what you believe your community is currently missing? We’re about to find out! In this truly inspiring episode of the Creative Shop Talk Podcast, I’m sitting down with Lisa …
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237. Retailer Success Series: Cindy’s Journey to Building a Thriving Bead Store
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Do you need inspiration navigating your role as an accidental entrepreneur? This episode is for you! Like many of us, Cindy Boissonneault of Poco Inspired in Winnipeg didn’t intend on putting on a CEO hat and running a retail business. In this episode, Cindy…
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236. How to Clear Inventory Fast and Boost Holiday Sales in Your Retail Store
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Don’t sit on cash. This time of the year we want to move inventory OUT. Let’s make sure you don’t have any extra inventory left after the holidays. Let’s also optimize how much you can get for what you do have and let’s turn it into cash before the end of th…
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235. How to Design Your Best Retail Year Ever
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Make 2025 the best year ever in your retail business! In this episode of the Creative Shop Talk Podcast, I’m sharing how to do exactly that. I’ll share actionable steps for setting goals, vision-storming, and creating a strategic marketing plan. Whether you'…
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234. Simple Shifts to Boost Your Bottom Line This Holiday Season
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Want to increase profitability in your retail shop this holiday season? Let’s talk about how! I’m chatting all about how to make that bottom line number BIGGER in this episode. It’s not about revenue - it’s about what stays in your pocket after all the bills…
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233. Preparing Your Retail Business for Sale or Expansion: The Essential Checklist
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you thinking of selling or expanding your retail business? Think that’s not for you? Never say never! Either way, it’s important to prepare for the unexpected - and that’s exactly what we’ll be discussing in this episode. We need to be building brands th…
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232. Earning Your Customers’ Support and Sales
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you earning your customers' support and loyalty? What do the words “shop local” mean to you? It’s not enough to expect people to shop locally just because we’re a small business selling quality items. We need to create a brand and experience that makes t…
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231. 3 Retail Marketing Levers to Push to Increase Your Holiday Sales
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I’m diving into the three big metrics I encourage my retailers to track and improve in order to increase sales especially during the holiday season. And what’s more important than that this time of year?! We dug into the importance of tracking these metrics …
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230. Takeaways from my Mastermind Retreat: Building Connections and Strong Businesses
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Do you know who your “people” are in your business life? Do you have a trustworthy sounding board for your big ideas? A mentor to guide you in the right direction when you feel stuck in your retail business? I just hosted my Level Up Mastermind members here …
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229. Having a Monthly Playbook for Your Retail Shop
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: You hear me say it in every episode, but it’s true: running a retail business doesn’t have to be so hard! Sure, there are aspects of it that feel hard and heavy sometimes, but help is here. Let’s chat a bit about the magical tool I’ve created inside of the R…
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228. Protecting Your Retail Store: Simple & Effective Loss Prevention Tips
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: As independent retailers, protecting our stores, staff, and ourselves is always a top priority, right? How do you ensure safety among your staff and yourself - especially when it comes to loss prevention? In this episode of the Creative Shop Talk Podcast, I …
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227. Improve Customer Loyalty and Become Referable with Katrina Scarlett
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Do you feel like you are always looking for new customers? Did you know that it is less expensive to keep your customers coming back than it is to market to new ones? In this episode of The Creative Shop Talk Podcast, I’m sitting down with Katrina Scarlett o…
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226. Does Your Shop’s Reality Match Your Vision?
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Something I encourage my retailers to ask themselves regularly: Does the vision I have for my retail shop match its reality? Running a successful retail shop involves more than just great products and a love for your store. The true test is whether your shop…
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225. Practicing Self-Care While Running a Retail Business
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Looking for a retail survival guide for the Holidays? I’ve got you! My Holiday Success Bootcamp is truly all you need to rock the 4th quarter in your retail business. And the best news is you can purchase it as a stand-alone masterclass this year! Don’t wing it this holiday …
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224. An Easy Fix to a Common Retail Marketing Mistake
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Looking for a retail survival guide for the Holidays? I’ve got you! My Holiday Success Bootcamp is truly all you need to rock the 4th quarter in your retail business. And the best news is you can purchase it as a stand-alone masterclass this year! Don’t wing it this holiday …
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223. Behind the Counter: Buying an Existing Business with Shop Owners Dan and Robin Haynes
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: So much gold here. Are you considering buying an existing business in a field that’s outside of your wheelhouse? Already a business owner but interested in a great conversation between a husband/wife entrepreneurial team and hearing some great advice for you…
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222. 6 Things to Do This Month to Prepare Your Shop for the Holidays
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Ready to soar this holiday? I’ve never met a shop owner who wants to have a ho-hum holiday season! I’m here to help ensure your holiday season is as fab as your retail shop. The time to start preparing for Q4 and the holiday season is NOW. Take it from me: t…
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221. How to Raise the Bar on Excellence in Retail with Guest Expert Jeffrey Shaw
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Have you ever considered looking to luxury brands for inspiration, even if you don’t consider your brand or products to be luxury? I have news for you: you should! In this episode, I’m chatting with one of the biggest advocates for small businesses, my mento…
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220/149. Best of Retailer Success Series: How Two Friends Turned a Creative Hobby into a Successful Retail Business
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ July is winding down and Member Appreciation Month is coming to a close in the Retailer’s Inner Circle but we are just warming up to prepping for the Holidays. Our amped-up Holiday Bootcamp is launching in August! In addition to the 5 part masterclass, we’ve added promotiona…
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219. Best of Retailer Success Series: Meet Inner Circle Member Jeanne Terrill
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Hey Friends! This month, we’re celebrating our retailers in the Retailer’s Inner Circle. It’s Member Appreciation Month! We’re hosting weekly giveaways (including private coaching sessions with me!), launching promotional guides and editable social media graphics, and so muc…
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218. Best of Retailer Success Series: Community Marketing Strategies with Millie Blackwell
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Happy July! This month, we’re celebrating our retailers in the Retailer’s Inner Circle. It’s Member Appreciation Month! We’re hosting weekly giveaways (including private coaching sessions with me!), launching promotional guides, editable social media graphics, and so much mo…
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217. Best of Retailer Success Series: Simplifying Your Retail Business with Louise McManus
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Happy July! This month, we’re celebrating our retailers in the Retailer’s Inner Circle. It’s Member Appreciation Month! We’re hosting weekly giveaways (including private coaching sessions with me!), launching promotional guides and editable social media graphics, and so much…
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216. Create A Summer Of Ease for Your Retail Shop
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Can you have a summer of ease and keep your momentum going? Yes. No matter what summertime looks like in your retail shop, you need to balance your work schedule with rest and fun while keeping the momentum at the same time. Sounds challenging, right? Trust …
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215. Coffee Break Chat: Customer Service vs. Customer Experience
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With host retail coach Wendy Batten https://wendybatten.com/podcast/ In This Episode: As a retail shop owner, have you given much thought to the difference between customer service and customer experience as it relates to your brand? In this short coffee chat episode, I’ll share the difference between the two and what you can do to ensure your bran…
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214. Coffee Break Chat: Be a Big Deal!
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Let’s have a coffee chat around being a big deal in your community, shall we? Recently, I had a conversation with a client where she relayed to me that being a “big deal” in her community felt awkward for her because she didn’t want to show off or flaunt her…
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213. Five Areas Retailers Should Focus on in Q3
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: If your retail shop is in an area where summertime means things slow down a little bit, it’s not time to settle into vacation mode just yet! As we move into summer, there are a few things that we can be doing around our retail shops to set us up for success …
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212. Pushing Through Business Blocks with Guest Expert Jane Bellante
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: When you are feeling stuck in your retail business or in life, what tricks do you use to change your mindset? How do you push through the blocks that feel as though they are keeping you stuck? In this episode, I’m joined by mixed media artist, creative coach…
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211. Relationship Marketing for Retailers
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Our business growth is dependent on relationships. Customers, team, and others in your community. Being intentional about relationship marketing is key. As a retail shop owner, have you thought about which other businesses in your community might be a good f…
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210. What's Working for Social Media and Retail Business Growth with Brooke Riley
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Looking for ideas and ways to grow your social media presence for your independent retail business? Look no further than this conversation with business coach Brooke Riley. Brooke started her entrepreneurial career with a DIY/creative blog and website and is…
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209. Retail Observations from a Seven-State Road Trip
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I just returned from a seven-state two-week road trip from Nova Scotia, Canada to North Carolina, USA! The trip’s destination was Mount Holly, North Carolina to meet with my mastermind group at member Jeff Lee’s shop, The Vintage Nest. John and I weaved down…
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208. Stack Your Team with Guest Expert Shelli Warren
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: When you hire employees to work in your retail shop, you aren’t simply giving them a job. As a shop owner, you are uniquely positioned to offer career opportunities that better the lives of people in your community. In Episode 208 of the Creative Shop Talk p…
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207. Let’s Talk About Uniforms and Name Tags for Your Retail Shop
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Ready for another controversial episode? Let’s do it! Let’s talk about name tags and uniforms. If you are a retail shop owner who thinks uniforms don’t apply or fit with your brand, I hope you’ll keep listening and reconsider after hearing this short episode…
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206. Behind the Scenes: New Retailer’s Inner Circle Support
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: We are all passionate, creative, and imperfect business owners who want to do it all. But as our businesses grow, it’s harder to keep all of our plates spinning. As our businesses evolve, we cannot simply keep adding to our already full plates, so it’s impor…
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205. Workshops and Classes: Added Income for Your Retail Shop
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: If you are looking for a way to distinguish your retail shop from your competition and add a revenue stream, this episode of the Creative Shop Talk Podcast is for you. In Episode 205, I’m sharing how adding workshops and classes to your calendar can be a gam…
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204. Behind the Counter: Meet Inner Circle Member Jeanne Terrill
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I’m taking you behind the counter of Junque Rescuers in Lake Jackson, Texas to chat with shop owner and Inner Circle member Jeanne Terrill in this episode of the Creative Shop Talk Podcast. Buckle up because Jeanne is taking us on a ride and sharing her jour…
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203. Mystery Bags: A Simple Retail Marketing Promotion
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Looking for a quick and easy retail promotion to sell off older inventory, seasonal items, or even just a new fun way to move merchandise? I’ve got you! In this episode of the Creative Shop Talk Podcast, we are discussing mystery bags/bundles. I’ll share how…
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202. Why Every Retail Store Should Consider Selling Souvenirs
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Don’t skip this because you’re not a “touristy” shop. Many of you will want to skip this episode because you may think souvenirs would not fit in with your shop’s brand but I’m challenging that perspective in Episode 202 of the Creative Shop Talk Podcast. Yo…
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201. Cell Phone Usage - What’s Your Store Policy?
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Hot topic. Is cell phone use an issue with your employees? Let’s nip that in the bud today. What is your retail shop’s policy around employee cell phone use? In Episode 201 of the Creative Shop Talk Podcast, I’m sharing my advice on this issue. And trust me …
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200. Part 3 of the Retailer’s Visibility Series
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Become better known in your community! The third episode in the Retailer’s Visibility Series is about connecting through community and leveraging your business through collaborations with other businesses in your area. I’ll share exactly what collaborations …
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199. Stop Hiding and Be Known: Part 2 of the Retailer’s Visibility Series
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: How do we get our brick-and-mortar retail business found and seen by more people? Welcome to Part 2 of the Retailer’s Visibility Series! In this episode, I’m sharing three things you can update today for free to ensure your shop is being found when potential…
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198. Stop Hiding and Be Known: Part 1 of the Retailer’s Visibility Series
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Are you hiding from your customers? Have you ever heard someone refer to a business as a “best-kept secret?” While this is typically a compliment, we don’t want that to be us! It’s time to stop hiding and make sure everyone in your community (and beyond!) kn…
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197. A Monthly Debrief: A Simple Activity All Retail Shop Owners Should Be Doing
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: The monthly debrief is a simple process that can be an important factor to the growth and sustainability of your retail business. And it’s easy peasy. If you’ve ever found yourself repeating mistakes or wondering why a promotion or event you tried in your re…
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196. New Revenue Streams Ideas For Your Retail Business
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: I’m sure you’ve all heard the phrase “work smarter, not harder”- possibly even from me during this podcast! How have you applied that in your retail business? Are you wondering how you can expand your business in new ways without reinventing the wheel? In th…
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195. What Numbers Successful Retail Shop Owners are Measuring
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Have you ever heard the saying “What gets measured gets managed”? But what should we look at (other than total sales?) Exactly WHAT should we measure? How should that apply to your unique business? In Episode 195 of the Creative Shop Talk podcast, we are tal…
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194. Feeling Stuck? 20 Prompts to Help You Flip Your Mindset
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: Ever feel stuck? Or maybe feeling uninspired in your retail business? Sometimes we need a mindset shift. In this episode, I’m sharing some tips and prompts (with the occasional motivational quote thrown in for good luck!) to help you “flip the script” so neg…
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193. Retailers: First Impressions Count!
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: First impressions count! When new customers come into your retail shop, what is the first thing they notice? It’s likely they first notice NOT the prices of your pieces, but rather the beautiful displays, your awesome branding, and the way your shop makes th…
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192. Ask Wendy Anything: What Drives Me Crazy in Retail Shops?
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ In This Episode: As an unwavering advocate for independent retail shops, I often get asked “What are retailers doing that drives you crazy?” In this episode, I am going to share a few. These are the five things that drive me crazy in retail shops. Hopefully you aren’t caught…
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191. Retail Growth Through Small Steps
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With host retail coach Wendy Batten https://wendybatten.com/podcast-intro/ Don’t set yourself up for failure! In This Episode: “Baby steps!” It’s what everyone tells us when we are trying to achieve a big goal. Maybe aren’t getting there as fast as we’d like, or maybe when we are trying to make progress more quickly than is realistic. Episode 191 o…
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190. 5 Areas to Focus on in Your Retail Business in 2024
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With host retail coach Wendy Batten https://wendybatten.com/190/ Welcome to Season 5 of the Creative Shop Talk Podcast! Topics Covered in This Episode: As we roll into 2024, the way we market our businesses, our customers’ expectations, and so many other things are going to change. Not in a HUGE way, but in Episode 190 I’m going to lay out and then…
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