#161: Strategy | How to Enter New International Markets, Hiring Locally, and the Content Approval Trap with Max Van Den Ingh

B2B Marketing with Dave Gerhardt

Treść dostarczona przez Exit Five and Dave Gerhardt. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Exit Five and Dave Gerhardt lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.

4M ago 39:03

MP3•Źródło odcinka

Dave sits down with Max Van Den Ingh, founder and CEO of Unmuted, a B2B SaaS marketing agency based in Amsterdam. Max shares his insights from his background in Sales, sharing how his approach of building relationships has translated to a successful marketing agency.

Max and Dave Cover:

His high-touch approach to entering new markets by focusing on understanding the landscape and building relationships
Challenges and advice for hiring in international markets
The shift towards scrappier, more authentic content in B2B Marketing and the case against multiple layers of content approval

Timestamps

(00:00) - - Intro
(05:26) - - The US Approach to Marketing
(08:14) - - Max’s Initial Agency Skepticism
(11:25) - - B2B Marketing Strategies for Dutch Tech Companies
(13:24) - - Challenges of Expanding SaaS in EU Markets
(17:40) - - How to Effectively Use Local Expertise
(22:34) - - Building Your First Customer Playbook
(26:18) - - Creating a Long-Term Strategy for New Markets
(28:58) - - Branding and International Expansion
(35:15) - - Challenges of Hierarchy in Large Organizations
(36:41) - - Multiple Layers of Approval and In-authentic Content

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

206 odcinków

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies