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Ep 28 | How the ABT Framework Can Help Business Leaders Communicate Effectively, with Park Howell
Manage episode 341293366 series 3313697
Treść dostarczona przez Jerry Macnamara. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Jerry Macnamara lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Dedicated CEOs and senior leaders strive to communicate their vision, values, and culture effectively and to positively impact employee retention, productivity, and revenue.
Business leaders aren’t always good storytellers, though. Many lack clarity on how to frame simple and engaging stories for their people and the market. In fact, US businesses lose $1.2 trillion every year to ineffective communication.
This is the primary reason we invited a guest who has successfully mastered both the science and art of storytelling, Park Howell, with his ABT (And, But, Therefore) framework.
Park Howell unpacks the following key points around the ABT framework for us:
- Why do CEOs fail at connecting with their audiences?
- Why simple and effective communication is important in business?
- How does the ABT framework work?
Park Howell is a successful brand storytelling strategist and a highly-sough international keynote speaker. He hosts the Business of Story podcast, which Feedspot named the #1 business storytelling podcast for 2022. Park Howell is the author of the books Brand Bewtichery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand and The Narrative Gym for Business: Introducing the ABT Framework for Business Communication and Messaging.
You won't want to miss this episode!!!
Connect with Park:
On his LinkedIn: https://www.linkedin.com/in/parkhowell/
On his website: https://businessofstory.com/
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