Shaping Buying Criteria In Your Favour
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Manage episode 330894487 series 3354004
A prospect's decision making process is a funny one.
Sometimes you win, sometimes you lose.
But what if you could massively stack the deck in your favour?
What if you could engineer it so that you're seen as the obvious and ideal choice?
It's entirely possible to do all that and all it takes is a little strategic planning.
The results however are very much worth it.
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