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Exploring Bad Business Choices and SEO Insights with Ash Nallawalla
Manage episode 418935715 series 3540445
Treść dostarczona przez Jim Banks. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Jim Banks lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Today, we have an incredible story that traverses continents, careers, and the evolving digital age. Joining me is Ash Nallawalla, an SEO consultant with an extraordinary journey. From his humble beginnings in Bombay, India, to his unexpected career shifts in Australia and New Zealand, Ash has navigated the turbulent waters of technology, marketing, and entrepreneurship.
In this episode, we discuss the challenges of competing with AI in the publishing industry, the highs and lows of SEO consulting, and the hard lessons learned from undervaluing one's services. Ash opens up about his struggles in the mid-80s trying to break into the computer industry, his eventual success in desktop publishing, and his pivotal role in growing Melbourne PC user group’s internet service.
We also delve into the nitty-gritty of SEO, the significance of understanding search intent, and the balance between SEO and PPC in digital marketing. Plus, Ash shares valuable insights from his book, 'Accidental SEO Manager,' and the unique hurdles he faced in getting it published.
Resources Discussed On The Episode
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