Conversations with Dan Kennedy - Marketing to the Affluent
Manage episode 312537180 series 3237353
Marketing to the affluent is a relevant topic that most need to consider as the middle class continues to disappear. Choosing your target market as a business is key to surviving and thriving in this economy and Dan recommends strategically looking for profit in the specific customers/clients that most provide it. Featuring Dan Kennedy and Dr. David Phelps.
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