#018 How to Get Paid For Creating Spec Commercials with Dan Sorgen | X4Y

Filmmakers In Advertising

Hey everyone, today we’re talking with Dan Sorgen from X4Y
You really should listen to this one because Dan and his collaborators at X4Y have created a way for filmmakers to get discovered by brands and monetize your existing footage and creative, as well as giving Brands access to you and your ready-to-brand stories.

We discuss how you can make money creating spec commercials, whether that’s creating a new spec from your old footage, or creating new specs from scratch with the intention of them being purchased from you.

This is beyond posting your stand-alone shots on stock footage sites, this is creating specs that X4Y will shop to brands and clients for you, and brands are already coming to X4Y looking for specs they can use and new creators they can work with.
I could go on but you’ll hear me fanboying plenty enough throughout the episode as Dan tells us about what X4Y is up to, how this process works, and what may be a new future for commercial filmmakers and brands.
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Brought to you by CRY www.filmcry.com

Intro mixed by Micheal Hartman - [e-mail]