#34 Mastering Account-Based Marketing: How to Drive B2B Revenue with Vladimir Blagojević

Fixing the Game Podcast by Luke

Traditional B2B marketing often focuses on generating leads, but most of them never turn into revenue. So what’s the fix? In this episode, I sit down with Vladimir Blagojević, co-founder of FullFunnel.io, to uncover how Account-Based Marketing (ABM) helps companies cut through the noise and close high-value deals. We break down why most marketing leads fail, how ABM changes the game, and when it’s the most effective strategy.

Vladimir shares real-world case studies of ABM in action, the key steps to running a high-impact ABM campaign, and the biggest pitfalls companies face when implementing it. We also discuss how to align sales and marketing teams, build a highly targeted hit list, and measure the right KPIs to track success. If you’re looking to take a more strategic, results-driven approach to B2B growth, this episode is packed with insights you can apply immediately.

🔗 Connect with Vladimir: https://www.linkedin.com/in/vladimirblagojevic/

Rozdziały

1. Introduction to Account-Based Marketing (00:00:00)

2. Understanding the Importance of Awareness and Engagement (00:00:17)

3. Guest Introduction: Vladimir Blagojevich (00:00:58)

4. Creating Awareness with Content (00:00:58)

5. Diving into ABM Strategy (00:01:54)

6. When to Use ABM (00:02:07)

7. Examples of Successful ABM Implementation (00:03:16)

8. Building and Prioritizing Your Target Account List (00:06:40)

9. Common Pitfalls in ABM (00:09:26)

10. Implementing a Full-Funnel ABM Strategy (00:11:21)

11. Content and Outreach in ABM (00:15:25)

12. 22:18 Measuring Success in ABM (00:22:18)

13. Content Collaboration Tips (00:25:57)

14. Conclusion and Upcoming Events (00:28:57)