[Greatest Hits] The Role of Panels in Generating Quality Market Insights with Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR

Getting to Aha! with Darshan Mehta

In this Greatest Hits episode of Getting to Aha!, Darshan Mehta is joined by Bryant Leech, Vice President, Agile Insights & Platform Solutions, at InnovatMR. They discuss Bryant's aha! journey, his career, agile marketing strategies for clients' data insights, panels, sampling, surveys, and much more.

He is a specialist in market research, design research, project management, hiring, employee coaching, consulting, brand management, and customer satisfaction.

KEY TAKEAWAYS

👉 [ 00:02:44 ] Market insights are not just numbers on slides. Always look at insights from a holistic view

👉 [ 00:04:00 ] Agile marketing strategies help many brands do more with less. They can now make multiple product launches to the market within a year

👉 [ 00:06:10 ] A "panel" is an online group of respondents that can take surveys. It's cheaper and faster to get insights when you use a panel

👉 [ 00:06:45 ] To recruit people into panels, there are many ways, such as:

• Search Engine Optimization SEO
• Incentified Games

👉 [ 00:07:59 ] In the panel world, there is a lot of interconnectivity between different panels and partnerships. "Your sample is only as good as the quality measures you have in place"

👉 [ 00:09:23 ] To avoid fraudulent data such as bots filling your surveys, keep an eye on the quality of data coming through by working closely with your panel

👉 [ 00:10:39 ] Some examples of quality measures you can use to stop fraudulent data are:

• Using IP addresses for signups/logins
• Understanding the textualization within people's answers to open-ended questions

👉 [ 00:11:23 ] Always determine if your panel providers have quality measures. Have a list of different quality measures for pre-survey, during the survey, and post-survey stages

👉 [ 00:18:22 ] The quality of data influences the price you pay for surveys

👉 [ 00:22:32 ] The future of panels, sampling, and surveys is panel companies coming out with survey tools and survey companies with panel tools

Listen now!
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Getting to Aha! with Darshan Mehta is hand crafted by our friends over at: fame.so

Previous guests include: Kristin Luck, Shep Hyken, Whitney Dunlap-Fowler, Randy Krum, Gerard Ibarra, Jamie Flinchbaugh, Katie Anderson, Rebecca Brooks, Brooke Sellas, Dan Gingiss, Phil Irvine, Dan Fleetwood, Nicholas Zeisler, Katrina Noelle, Laura Beavin-Yates, Kalil Vicioso, Mo McKibbin, Bryant Leech and Louie Gravance.
Check out the 3 most downloaded episodes:

• Welcome to Getting to Aha!
• Making Good Decisions with Gerard Ibarra, Author of "Good Decisions, Better Outcomes”
• The Simplicity of Leadership with Katie Anderson

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