BPS 195: The Profitable Feature Film Formula with Rob Goodrich & Jason Armstrong

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Today on the show we have film producers Jason Armstrong and Rob Goodrich. Armstrong and Goodrich founded Walk Like A Duck Entertainment, a film production company that develops and produces high quality scripted and non-scripted content. With a combined 30+ years in the entertainment industry, Armstrong and Goodrich have held positions in all aspects of production with a focus on IP acquisition, development, packaging and raising capital. The company has forced strong and supportive relationships with filmmakers and talent, advising and collaborating through all aspects of production. Jason and Rob are currently in pre-production on Andy Armstrong’s SQUEALER, and recently completed production on the following films: SLAYERS (starring Abigail Breslin, Malin Akerman, Thomas Jane), DIG (starring Thomas Jane, Emile Hirsch, Liana Liberato), SKELLY (starring Brian Cox, Torrey Devitto, John Palladino), and SALVATION (Claire Forlani, Thomas Jane, Skeet Ulrich, Theo Rossi, Ashley Moore). They have also acquired life rights of John Fairfax, an adventurer who crossed both the Atlantic and the Pacific Oceans in a rowboat, which they’re currently developing with Tiffany Fairfax, widow of John Fairfax. Armstrong and Goodrich puts a premium value on developing creative and strategic partnerships across sales, distribution, co-production and post-production companies. The trajectory of a project varies on a case by case basis, Armstrong and Goodrich are uniquely positioned to manage all aspects of a projects lifespan. As music, publishing and sync-licensing continue to establish increasing revenue streams and relevance in a financial model for a film or TV series, they have established 6 To Midnight Music, an ASCAP / BMI affiliate with a Co-Publishing deal with BMG Music, headed by Walk Like A Duck Entertainment partner, Cameron Goodrich. Film producers Jason Armstrong and Rob Goodrich have created a way to produce profitable feature films in record speed durning one of the craziest and uncertain times in film history. I sat down with both producers to see how they are doing what they are doing, how they ramped up so fast and how they are making money with there system. Enjoy my conversation with Jason Armstrong and Rob Goodrich.