Cold Calling and Getting The Meeting with Chris Bussing

Making Waves at C-Level

In episode 684 Thom Singer talks with tech sales superstar Chris Bussing about how to "Get The Meeting". Sales is a great career, but before you can get to closing the big sales and collecting the commission, you have to get the meeting with the prospect. Throughout his sales career, Chris Bussing has been applauded for his talents in getting past the voicemail, reaching prospects, and getting the meetings.

In this interview Chris Bussing shares his five tips and the "TRUMP CARD" of how to get meetings. When working in a sales career, lead generation is just the first step. It is convincing that lead to talk to the sales professional / business development executive. Figuring out the right mindset and understanding ways to objection handling is key to a successful sales career.

Chris Bussing says:

Nothing is better than a warm lead (this is the "Trump Card" key to getting appointments). But if you do not have an introduction from a mutual connection, the 5 tips are:

1. Relate like a rock start

2. Channel your inner "hostage negotiator"

3. Give to get / the law of reciprocity

4. Throw in special sauce - be different and be human

5. Always be closing - make the ask

About Chris Bussing

One Saturday morning during his senior year at Georgetown University, Chris Bussing stumbled into a career fair where he shook hands with a recruiter from Oracle. What he didn’t realize at the time was that that fateful handshake would shake up his future in the best of ways.

That summer he began a career in software sales, and after being promoted at Oracle within a year, he took a leap from Boston to Austin to work for Google. At Google he fast tracked his way to Field Sales at 26 as one of the youngest In the position and, most recently, he joined an international startup as one of the founding sales Execs where is helping grow their US business and take them public.

During his 6 years in sales, Chris Bussing has discovered it to be a transformative career that can create financial freedom and foster both skills and a network that are priceless assets that can be taken with you for the rest of your life.

Chris is committed to helping more people access the opportunities that a successful career in tech sales brings with it, and on a deeper level, unlock the potential they don’t know is within themselves to reach new heights and find their unique flavor of fulfillment.

https://www.ThomSinger.com/podcast/chris-bussing

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