Ep 316: Re-Prioritizing The Consumer

Market Proof Marketing: Home Builder Marketing Insights

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In this episode, Kevin Oakley is joined by Julie Jarnagin and Jen Barkan! The team shares good and bad stories about their Christmas trees both past and present. Jen asks, “How many chances do you give someone who is underperforming before you tell them their position isn’t a good fit?” and they unpack scenarios around that situation. Kevin shares his opinion on builders including more information and specifications about homes on their website which lead the three into a deep, deep rabbit hole.

Story Time (05:10)

• Jen has turned Online People Talking into a podcast after a nudge from Andrew and it was released last week!
• Julie has started a food diary and has noticed that it’s like analytics.
• Kevin has been talking with builders about how they have great imagery right now around products but lack specifications.

The News (46:12)

• Global Advertising Growth Is Expected to Slow in 2024, Excluding Elections Spending ( www.wsj.com/articles)
• Redfin Predicts 2024 Will Be the Year Homebuyers Catch a Break, With Home Prices Falling and New Listings Rising (www.redfin.com/news/)
• Paws and Property: Unleashing the Impact of Pets on Home Buying Decisions (eyeonhousing.org/)
• Move Over Millennials, Gen Z Is Driving Rental Demand (www.jchs.harvard.edu/blog)

Things We Love Things We Hate (56:45)

• Julie watch "American Symphony" a documentary about Jon Batiste.
• Kevin loves Amy's Gourmet Apples and hates software solutions for builders that nickel and dime the consumer.
• Jen loves Kevin and Julie.

Market Proof Marketing · Ep 316: Re-Prioritizing The Consumer

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!