Ep 321: The Human Element

Market Proof Marketing: Home Builder Marketing Insights

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In this episode, Andrew Peek is joined by Julie Jarnagin and Jackie Lipinski! The trio discuss content and the ways we consume it from start to finish when looking to make a larger purchase as well as new year resolutions and taking inspiration from Jessie Suggs word of the year “Less.” Jackie urges marketers not to underestimate small incremental changes that can make a huge difference when the heart is in it and the human element added.

Story Time (08:33)

• Julie’s husband bought a new truck and she reflects on the content journey he went through.
• Jackie has been on the DYC team for three years!
• Andrew is at odds with social media.

The News (25:02)

• Microsoft rolls out new AI tool that generates instant banner ads (https://searchengineland.com)
• It's our fault you feel bad about the economy (https://www.businessinsider.com)
• Housing Market Update: Homebuyers’ Monthly Payments Drop to Lowest Level in Nearly a Year, Bringing Back Some House Hunters (https://www.redfin.com)
• Interstate movers chased affordability in 2023 (https://zillow.mediaroom.com)

Things We Love Things We Hate (37:15)

• Andrew has a love/hate relationship with his hot tub warranty.
• Jackie hates Samsung amenities.
  
• Julie is loving banana pancakes!

Market Proof Marketing · Ep 321: The Human Element

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!