Ep 334: Lead Attribution is Broken

Market Proof Marketing: Home Builder Marketing Insights

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In this episode, Kevin Oakley is joined by Jackie Lipinski and Julie Jarnagin! The three reflect on recent marketing inspirations they’ve seen from embracing objections to endless specification filters and Kevin shares a bit of insight into the NAR settlement. Google is considering acquiring Hubspot and Kevin gives his thoughts on the possibility and shares what might occur if that happens. They talk about the dilemma of most businesses underestimating marketers and due to lack of communication often mistrust them as well!

Story Time (01:35)

• Woobles sent Julie a flier with objections and she was impressed with the marketing and bravery.
• Kevin has been in the trenches with the NAR settlement and thinks that even the people who negotiated the settlement don’t even know what's in it.
• Jackie is looking for a vacation rental on Airbnb and marveled at how many specifications you are able to filter for. She suggests builders need to take note!
  

The News (15:17)

• As deal rumors fly, Alphabet and HubSpot would be a strange pairing (https://techcrunch.com)
• 4 Google Business Must-Haves for Homebuilders (https://www.doyouconvert.com)
• Sorry (Not Sorry), Self-Promotion Doesn't Work (https://www.whatworks.fyi)
• Almost half of brands view marketing as a cost rather than an investment (https://www.marketingweek.com)
  

Things We Love Things We Hate (49:41)

• Jackie loves her library!
• Kevin's favorite is “The Master and His Emissary: The Divided Brain and the Making of the Western World” by Iain McGilchrist
• Julie is obsessed with frozen mango.

Market Proof Marketing · Ep 334: Lead Attribution is Broken

Questions? Comments? Email [e-mail] and we’ll address them on the next episode. More insights, discussions, and opportunities can be found at DYC: All Access.

A weekly new home marketing podcast for home builders and developers. Each week Kevin Oakley, Andrew Peek, Beth Russell, Jackie Lipinski, Julie Jarnagin, and other team members from Do You Convert will break down the headlines, share best practices and stories from the front line, and perform a deep dive on a relevant marketing topic. We’re here to help you – not to sell you!