Tanya Kant, "Making it Personal: Algorithmic Personalization, Identity, and Everyday Life" (Oxford UP, 2020)


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How are algorithms shaping our experience of the internet?

In Making it Personal: Algorithmic Personalization, Identity, and Everyday Life (Oxford University Press), Tanya Kant, a lecturer in Media And Cultural Studies at the University of Sussex interrogates the rise of algorithmic personalization, in the context of an internet dominated by platform providers and corporate interests.

Using detailed empirical case studies, along with a rich and deep theoretical framework, the book shows the negative impact of algorithmic personalization, the nuances and ambivalences in user behaviours, and their modes of resistance.

As we increasingly live our lives online, the book is essential reading across the humanities and social sciences, as well as for anyone interested in understanding how algorithms regulate our lives.

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