554: Maggie Robinson – Clients Crave Special, Location Doesn’t Define Success in Photography Business

PhotoBizX The Ultimate Wedding and Portrait Photography Business Podcast

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Maggie Robinson of www.dinkyfeet.co.uk and www.togacademy.com is a wife and mother of two, originally from Poland and now based in the UK.

She started in newborn photography and developed into a family photographer as her young subjects grew.

She's accumulated many awards, including Newborn Photographer of the Year 2018.

Today, she divides her time between her photography business, Dinky Feet and The Tog Academy, where she specializes in personal coaching and in-person sales training for photographers.

With more than 15 years of experience in business management and entrepreneurship and 7 years in photography training and coaching, IPS is her thing, and she loves seeing photographers worldwide increase their revenue.

In this interview, Maggie shares proof that clients crave special and that location doesn't define success in photography business.

Here's some more of what we covered in the interview:

• Building strong relationships and delivering exceptional client service.
• Challenging the idea that location guarantees business success.
• Creating unique client connections that resonate regardless of market size.
• Standing out in a crowded market by focusing on quality and differentiation.
• Clients are willing to travel for special experiences, not just location.
• Understanding client needs and motivations, regardless of geographic location.
• Tailoring experiences to individual client preferences.
• Overcoming biases about location affecting business success.
• Finding creative solutions for displaying images in small spaces.
• Tailoring product offerings to client preferences and market differences.
• Building long-term relationships with clients based on trust and personalised service.
• Utilising genuine social media engagement with humour and storytelling.
• Leveraging cultural identity and background as a unique selling point.
• Sharing personality and values online to attract like-minded clients.
• Focusing on client happiness and building lasting relationships.
• Transparent pricing and minimum spend to ensure quality work.
• Offering prints over discounts for tangible keepsakes.
• Utilising soft sales techniques and emphasising client comfort.
• Presenting images for impact with early product exposure and framing.
• Targeted vouchers and innovative sales tools for client engagement and growth.

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What is your big takeaway?

Following this interview, I’d love to know if you're taking anything from what Maggie shared. Is there something you heard that excited or motivated you to the point where you thought, yeah, I'm going to do that! If so, leave your thoughts in the comments below; let me know your takeaways and what you plan to implement in your business based on what you heard in today's episode.

If you have any questions I missed or a specific question you’d like to ask Maggie or if you want to say thanks for coming on the show, feel free to add them in the comments area below.

iTunes Reviews and Shout-outs

I check for any new iTunes or Google reviews each week, and it's always a buzz to receive these… for several reasons.

Firstly, it's confirmation that I'm on the right track with the interviews and that they are helping you improve your photography business. That's awesome!

Secondly, iTunes and Google are the most significant podcast search engines, and your reviews and ratings help other photographers find PhotoBizX. More listeners mean more interviews and, ultimately, a better show.

If you have left a review in the past, thank you! If you haven't and you'd like to, head to https://photobizx.com/itunes or https://photobizx.com/google, and you can leave some honest feedback and a rating which will help both me and the show, and I'll be sure to thank you on the show and add a link to your website or blog if you let me know the URL of your website and your name.

Alternatively, if you've left a review for PhotoBizX and are looking for more backlinks to help your SEO, leave a review for the new Photography Xperiment Podcast. Email me your keywords or phrases and where you'd like me to link them.

Another great way to get a backlink to your site is to send a video testimonial. It doesn't need to be fancy, and your phone will be perfect. Click record and tell me how PhotoBizX has impacted you and your photography business.​

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If you'd like to hear more from Audra before registering, check out her recent PhotoBizX interview here.

Links to people, places and things mentioned in this episode:

TOG Academy Website

TOG Academy Bootcamp

TOG Academy on Instagram

TOG Academy Facebook Group

Dinky Feet Website

Dinky Feet on Facebook

Dinky Feet on Instagram

Thank you!

Thanks again for listening, and thanks to Maggie for sharing her thoughts, ideas, and experience building a super successful photography business in today's tough market, no matter where you're based or who your target clients are.

That’s it for me this week; I hope everything is going well for you in life and business!

Thanks, and speak soon
Andrew

The post 554: Maggie Robinson – Clients Crave Special, Location Doesn’t Define Success in Photography Business appeared first on Photography Business Xposed - Photography Podcast - how to build and market your portrait and wedding photography business.