What is Your Jackknife?


Manage episode 341105058 series 3387017
Stworzone przez Kenny Carfagno, odkryte przez Player FM i naszą społeczność - prawa autorskie są własnością wydawcy, a nie Player FM, a dzwięk jest przesyłany bezpośrednio z ich serwerów. Naciśnij przycisk Subskrybuj, aby śledzić aktualizacje Player FM, lub wklej adres URL kanału do innych aplikacji podcastowych.

There is a story in a book called Acres of Diamonds by Russell Conwell. It is only a small story, but within it lies a huge lesson. Here is the story:

There is a small convenience store in Philadelphia that is being run by a young clerk. This store seemed to have everything in stock that was under the sun. One day, a man came into the store and asked the clerk, “Do you have jackknives?” The clerk answered that he did not have any jackknives. He then bid the gentleman a good day. Not long after, another man entered the store and inquired to see if there were any jackknives in stock. The clerk again answered that he had none, and sent the man away. A third time a man entered the store looking for jackknives, and again the clerk turned him away, saying, “I am very sorry, but we do not sell jackknives.”

This is a very simple story. The clerk did not do anything wrong in not having jackknives in stock, but imagine if he would have had a little more business sense. In this scenario, two men would come to his store looking for jackknives, both on the same day. The clerk would have then thought, “If two people today have already asked for jackknives, maybe I should get them in stock!” Next, the young clerk would have gone out, and got jackknives for the store. Now, when the third man comes, the store does indeed sell jackknives! This third man would buy the jackknife, and go on his way.

It might seem like a lot to go out and get jackknives for your business, but think about this. The clerk made a small profit on that one jackknife he sold. If three people came looking for jackknives on a single day, imagine how many jackknives would sell in a year! And don’t just look at the potential profit this could make, but think about all the new, happy customers that will now come to your business because you had the thing that they were looking for!

Looking back, just taking that action to get jackknives in stock would have created lots of profit, along with many new customers!

Like I said, it is a small story, with a big lesson.

An example of this in my business, is that multiple people have asked me if I do video editing along with my podcast editing business. I had to answer that I did not, but now I see that there is a need for this in my market. If I supply this need of video editing, I have the potential to make lots more profit, and many more new customers!

So what is your jackknife? What is something that people are consistently asking you to do, that you cannot supply yet. Take that action, and sell your jackknife!

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