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Agency Leadership: Expanding Your Superpower
Manage episode 449189534 series 3546984
Treść dostarczona przez CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez CEO and Founder of YRV Dynamics, Yousaf Yunes, CEO, Founder of YRV Dynamics, and Yousaf Yunes lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Yousaf Yunes, shares insights on scaling a PPC (Pay-Per-Click) business and expanding service offerings to enhance client retention and revenue. He emphasizes the importance of starting with a strong foundational skill—such as PPC, creative services, or email marketing—and mastering it before diversifying. The approach involves gradually incorporating complementary services, like creative strategy or email campaigns, which align with existing expertise and client needs.
Yousaf highlights the value of offering multiple services to prevent clients from seeking comprehensive solutions elsewhere. He stresses the importance of understanding the client’s perspective, where the final conversion is what matters most, not the specific channel driving it. To support this, he advises building a trustworthy team or network to handle specialized tasks, ensuring quality and reliability.
He also shares lessons learned from outsourcing challenges and underscores the necessity of trusted team members. The talk concludes with a strategic recommendation for proactively proposing expanded services, showcasing versatility, and positioning oneself as an indispensable part of the client's revenue-driving process.
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