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Project Ignite Podcast with Derek Gehl: Online Business | Internet Marketing | Make Money Online
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130. Growing Your Brand with Subcategories - With David Aaker
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Manage episode 297389083 series 1161364
How do you create a strong brand in today’s world?
A brand dominating your marketplace…
A brand your customers love…
A successful brand, even if you’re a “small” digital company, well...
According to David Aaker - the “Father of Modern Branding” - there’s a new strategy.
David is the best-selling author and award-winning Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business. And he reveals a new branding strategy in this electrifying episode.
If you’re looking for a powerful new way to position your brand - DOMINATING your field - you’ll love this episode. It’s packed with useful, practical tips you can apply to your brand today.
148 odcinków
130. Growing Your Brand with Subcategories - With David Aaker
Project Ignite Podcast with Derek Gehl: Online Business | Internet Marketing | Make Money Online
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on November 28, 2024 09:43 ()
What now? This series will be checked again in the next hour. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 297389083 series 1161364
How do you create a strong brand in today’s world?
A brand dominating your marketplace…
A brand your customers love…
A successful brand, even if you’re a “small” digital company, well...
According to David Aaker - the “Father of Modern Branding” - there’s a new strategy.
David is the best-selling author and award-winning Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business. And he reveals a new branding strategy in this electrifying episode.
If you’re looking for a powerful new way to position your brand - DOMINATING your field - you’ll love this episode. It’s packed with useful, practical tips you can apply to your brand today.
148 odcinków
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