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The Content Evolution: How AI SEO Strategy is Changing the Buyer’s Journey
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AI has changed digital marketing and SEO strategies as we know it.
But how does it affect your practical marketing strategy? Where does it fit into optimizing your content throughout the buyer’s journey? And how do you leverage it effectively to maximize ROI without sacrificing customer loyalty?
For this episode, Erica Bantum, Head of Demand Generation at Searchspring, shares a surprising peak into often overlooked aspects of an effective SEO strategy.
Join UnboundB2B's Rita Matuzic and Erica as they discuss:
- How (and why) brands should do customer journey mapping and adjust their content accordingly
- How marketers can actually use seasonality to their advantage in their marketing and SEO strategy
- How to retain a customer-centric approach while implementing AI in marketing
- How to find the balance between personalizing content versus creating broader, more generalized content
Listen as Erica dives into thought-provoking data insights such as "plan around the peaks" and a candid look at the pros and cons of AI from the perspective of a seasoned SEO strategy expert.
Don't miss this episode if you want practical pointers on making data work for you, web and mobile optimization, and tailoring your content to build trust at each stage in the customer journey.
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