Exploring Non-Endemic Partnerships in Retail Media with Jeroen Wagenaar of MediaMarktSaturn

Retail Media Moguls

Welcome to the Retail Media Moguls podcast, hosted by Stuart Adamson and brought to you by Platform 195.

Our special guest today is Jeroen Wagenaar, Head of Retail Media Consultancy (International) at MediaMarktSaturn, Europe’s leading consumer electronics retailer. Listen in as Jeroen delves into the strategies and growth of the company while emphasising the importance of data, transparency, and integration across all channels. He also touches on non-endemic partnerships, innovation in digital advertising, and their plans for expansion.

Here are some additional talking points from our conversation:

• How sponsored ads impact ROI for retail partners
• Increasing integration of retail media across campaigns and channels
• A need for strategic alignment and long-term perspective in retail media
• Communication strategies that focus on problem-solving, not selling products

Jeroen is an experienced Head of Marketing who has worked in retail and e-commerce for over ten years at MediaMarktSaturn and Cool Blue. He has a proven track record in driving business growth in fast-paced, agile, and dynamic environments. He is used to working for and with A-brands in a highly result-driven culture while managing over 2,000 campaigns on an annual basis.

Retail Media Moguls is handcrafted by our friends over at: fame.so
This podcast is brought to you by Platform 195.

To learn more about Platform 195 and how to supercharge your retail media organisation, visit https://platform195.com.
If you are interested in joining Retail Media Moguls as a guest, please complete this form: fame.so/upa-guest