How I Burned Down My Business

Second Nature

Martina Brimmer founded Swift Industries 17 years ago in the basement of a punk house. Over those years, she held on to a rollercoaster of ups and downs as the business grew, adapted and survived to meet market demand. After the softening of the cycling industry post-pandemic, Martina had to make some big decisions for the survival of the business, and this incredibly transparent conversation is an honest recountain of the lessons learned and insights gained.

Show Notes:

Swift Industries: https://builtbyswift.com/

Swift Industries Instagram: https://www.instagram.com/swiftindustries/

Revelate Designs: https://www.revelatedesigns.com/

Goldman Sachs Small Business Program: https://www.goldmansachs.com/community-impact/10000-small-businesses/

Jason Goodman: https://www.instagram.com/swift_getlost_academy/

Get Lost Adventure Series: https://builtbyswift.com/blogs/the-swift-industries-blog/sign-up-for-swift-industries-get-lost-academy

Swift Social Ride: https://builtbyswift.com/pages/swift-social-ride

Stoked Spoke Adventure Series: https://gearhouse.eventcalendarapp.com/u/49431/358272

Swift Campout: https://builtbyswift.com/blogs/the-swift-industries-blog/the-campout-navigators-color-the-valley

Founded Outdoors: https://foundedoutdoors.com/

BPC: Brand, Product, Content:

Topo Designs: https://topodesigns.com/

DB Clay DIY Wallet: https://www.dbclay.com/dtwk/p/black

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