The Growing Opportunity For Athletes And Brands

Second Nature

Patrick Crawford has had a legendary run in the outdoor industry - launching Freeskier magazine, followed by one of the original athlete social agencies, Inkwell. During his time leading Inkwell, he worked with the top outdoor athletes in the world - as well as the brands that supported them - to launch massive projects, the Free Solo film among many others on the list. Find out what Patrick has to say about the state of Athlete and Brand social - both its history as well as its future.

Show Notes:

Patrick Crawford: https://www.linkedin.com/in/patrickrcrawford/

Cadence Media Strategy: https://www.cadencemediastrategy.com/

Zero Draft: https://zerodraft.substack.com/

Freeskier: https://freeskier.com/

Patrick - Origin Outside Interview: https://www.originoutside.com/insights/influencers-vs-content-creators-whos-winning-in-25

Scott Galloway: https://profgmedia.com/

Zero Click Internet: https://www.techspot.com/article/2908-the-zero-click-internet/

Free Solo Film: https://films.nationalgeographic.com/free-solo

BPC - Brand, Product, Content:

Invisible Rulers (Book): https://amzn.to/3X4e0w9

Everybody Lies (Book): https://amzn.to/41hhJc8

DuoLingo Owl Killed: https://www.npr.org/2025/02/13/nx-s1-5295597/duolingo-owl-mascot-death

Billy Oppenheimer Newsletter: https://billyoppenheimer.com/february-9-2025/

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