The Past, Present, and Future of Wild Rye

Second Nature

Cassie Abel is the founder and CEO of Wild Rye, a brand that celebrates the duality of athletes with gear for both snow and mountain biking. In this podcast, we dive into the history of the brand as she launched with a co-founder, looked for signals that they were on the right track, and rode the exhausting rollercoaster of manufacturing, marketing and everything in between as the brand experienced growth. Find out how a Craiglist post became an inflection point for the brand - and where the brand is headed next!

Show Notes:

Wild Rye: https://wild-rye.com/

Cassie Abel: https://www.linkedin.com/in/cassie-abel-5853787/

Women-Led Wednesday: https://womenledwednesday.com/

How I Built This - Sara Blakely: https://podcasts.apple.com/us/podcast/spanx-sara-blakely/id1150510297?i=1000396023160

How I Built This - Whitney Wolfe: https://podcasts.apple.com/us/podcast/bumble-whitney-wolfe-2017/id1150510297?i=1000436036734

Tory Burch Foundation: https://www.toryburchfoundation.org/

Title Nine: https://www.titlenine.com/

BPC - Brand, Product, Content:

Salomon QST Skis: https://www.salomon.com/en-us/shop/sports/alpine-skiing/skis/freeride.html

Eliot Jackson - "Ode To LA": https://www.youtube.com/watch?v=LDthZQI7G4c

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