The Strategy Behind The Best Brands Using Social Media

Second Nature

Darren Rayner, Founder and Head Of Creative at Magnafire, produces content for some of the biggest brands in the world. His agency has developed incredibly strong performing short form content for brands like Red Bull and Arc'teryx, helping them grow massively on platforms like Instagram and TikTok. In today's episode, we approach the content strategy and production mindset that sets Magnafire apart, and we get an inside look at the discussions happening behind the scenes to bring that content to life.

Show Notes:

Darren Rayner: https://www.linkedin.com/in/darren-rayner-8b90384/

Magnafire: https://www.magnafiremedia.com/

Voleurz: https://www.newschoolers.com/news/read/A-Voleurz

Content Pyramid Video: https://www.linkedin.com/posts/darren-rayner-8b90384_contentstrategy-digitalmarketing-audienceengagement-activity-7252355122704338944-wk6Z

Mountain Gazette: https://www.magnafiremedia.com/work/MG202/

Arc'teryx Case Study: https://www.magnafiremedia.com/work/holiday2024/

Quebec - Finn Isles: https://www.magnafiremedia.com/work/finn-iles-purest-line/

BPC - Brand, Product, Content:

Hettas: https://hettas.com/

Rafa Ortiz - Lobster Falls: https://www.youtube.com/watch?v=RlsGHo5Rjh8

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