Manage episode 326632277 series 2939367
Interactive quizzes and calculators can be beneficial in securing more engagement and shares in your online marketing campaigns. Social media isn't a magical gateway to more visibility and a bigger audience. Some platforms are going to matter more to your brand than others. Narrowing your scope of syndication to only the platforms that are most effective for your brand can help you maximize your return. There are two ways to promote your content in the social sphere.
The first is with initial promotion, which involves circulating a new piece of content to an audience for the first time. Think carefully about the types of content that would work best for each platform you're using. Once you've proofread your post, it's time to take it to your social media audience. Choose which platforms you want to use, and draft a post for each one. Include a link and at least one image with each post to help drive traffic and readership. LinkedIn groups are another great channel for getting initial visibility. Facebook allows you to boost your posts so they reach more of your fans. Re-posting content on social media is beneficial, but it must be done strategically.
Find a rhythm that works for your audience and platform of choice. Some platforms, including Facebook, offer special ways to target certain segments of your audience with your distribution. You can also use hashtags on platforms like Facebook, Twitter, and Instagram. Hashtags are meant to categorize posts and make them more searchable, with the intention of helping promote special events or trends. If you're looking for ways to improve your content promotion, consider asking your audience for feedback. You can also ask the crowd for anecdotes or examples that either confirm or deny the strength of your material. There are two potential angles for email marketing: regular newsletters or exclusive offers.
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