#710: Why Guaranteed SEO Rankings are Snake Oil

SEO Podcast | SEO.co Search Engine Optimization Podcast

Even some of the best SEO companies offer "guaranteed" results, such as a # 1 or top 5 ranking for certain keywords. A "money-back guarantee" is a company policy that gives clients the option of canceling their service and getting all of their money back. If you're looking for SEO services, do not trust any company that offers a money-back guarantee. Money-back guarantees are usually only applicable to short-term services, such as fast-food restaurants.

These agencies should be avoided at all costs, or else they may just steal your money. SEO agencies provide outstanding, long-term service with high-profit margins but no money-back guarantee. Google states that an SEO company should provide "realistic estimates" of how much their work will improve your SEO ranking and how much and what kind of work is needed. The risk of SEO guarantees isn't just wasting time and money.

In the worst case, the company that guarantees a #1 ranking may use unethical SEO practices. These methods are known as "black-hat" methods; they try to trick Google into ranking your site. If the SEO offers a guarantee to every client, they are probably working on volume. Black-hat SEOs may use methods that let them avoid a financial loss even if they don't deliver. Bad SEO methods can damage your online reputation in Google's eyes.

More info about why guaranteed SEO rankings are snake oil:

https://seo.co/services/guaranteed-seo/

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