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Long-tail keywords play a critical role in both paid and organic online searches. For website content, long-tail keywords offer the opportunity to give users more specific content. Long-tail keywords are advantageous over shorter keyword phrases because there's less competition clamoring for them.
Use tools like Ahrefs' Keyword Explorer to find keywords with the highest search volume and overall commercial value. Traditional use of long-tail keyword phrases is dying, but they are still important. Long-tail keywords should be a crucial part of any SEO content writing strategy. They provide more specific information that both users and the search engines notice.
These are also known as LSI (Latent Semantic Indexing) keywords. The more targeted traffic based on your keywords, the better the conversion rate. Blog posts are the easiest way to add new long-tail-optimized content to websites. Include links in the text or at the end of the post to tie in blog posts to other areas of your website. Google's "related searches" can offer valuable insights for the search marketer.
More info about long tail keywords in SEO: how to grow traffic from niche searches:
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