It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
Treść dostarczona przez Scott King. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Scott King lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
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Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
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this podcast is going to be all about 60's music. the goal with this podcast is to educate a younger generation on one of the greatest decades of music of all time, and to prove to people that Millennials can love 60's music as well and it's not just for Baby boomers. Each week I"m going to review one song by one artist from the 60's and split the podcast into two halfs. first half is going to be my perspective and my opinion on the song and why I think it's so good or why I don't think it's ...
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Przejdź do trybu offline z Player FM !
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Eliminate the Friction Points – Esteban Martinez
Archiwalne serie ("Kanał nieaktywny" status)
When?
This feed was archived on June 27, 2022 10:22 (
Why? Kanał nieaktywny status. Nasze serwery nie otrzymały odpowiedzi od kanału przez zbyt długi czas.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210870487 series 2372270
Treść dostarczona przez Scott King. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Scott King lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Esteban Martinez ( @addicted2ppc ) is an SEM specialist, trainer & speaker, with a strong passion for helping organizations become successful online. He has been building and optimizing SEM campaigns for a range of B2B and B2C clients in different industries since 2002 in the UK and Australia.
Sponsors
This episode of The Scott King Show is sponsored by ScaleX.ai. ScaleX is a sales acceleration platform using powerful artificial intelligence. If your sales reps are not each booking 25-50 appointments a month, then they need AI-based personalization. ScaleX works with all modern marketing automation and social media platforms to get more meetings and multiply hours spent talking with prospects. Visit ScaleX.ai/scott and receive three Playbooks for dormant Leads, downgraded opportunities and the popular outbound playbook.
Questions During Podcast
- What approach do you take when working with clients on new marketing initiatives?
- How can marketers tailor PPC ads for the best results?
- What are the pitfalls to avoid when building your PPC campaigns?
- What are upcoming trends in PPC?
- What are your thoughts on bidding under brand terms as well as competitor terms?
- How long would should tests be?
- What was one of your most successful campaigns? What made it effective and how did you measure that?
- What is something you did for a campaign, initiative or ecosystem that was a long shot but ended up working out?
- Which tools do you use to monitor and optimize your PPC activity?
- Describe a time when a project you were overseeing did not go well?
- Who or what do you listen to or read to get inspiration?
- If you didn t have any responsibilities at home or work next week what would you do with your time?
- Closing thoughts?
Links and Mentions
Contact Esteban
- LinkedIn: https://www.linkedin.com/in/estebanmartinezmarketing/
- Twitter: @addicted2ppc
The post Eliminate the Friction Points – Esteban Martinez appeared first on Scott King.
113 odcinków
Udostępnij
Archiwalne serie ("Kanał nieaktywny" status)
When?
This feed was archived on June 27, 2022 10:22 (
Why? Kanał nieaktywny status. Nasze serwery nie otrzymały odpowiedzi od kanału przez zbyt długi czas.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 210870487 series 2372270
Treść dostarczona przez Scott King. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Scott King lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Esteban Martinez ( @addicted2ppc ) is an SEM specialist, trainer & speaker, with a strong passion for helping organizations become successful online. He has been building and optimizing SEM campaigns for a range of B2B and B2C clients in different industries since 2002 in the UK and Australia.
Sponsors
This episode of The Scott King Show is sponsored by ScaleX.ai. ScaleX is a sales acceleration platform using powerful artificial intelligence. If your sales reps are not each booking 25-50 appointments a month, then they need AI-based personalization. ScaleX works with all modern marketing automation and social media platforms to get more meetings and multiply hours spent talking with prospects. Visit ScaleX.ai/scott and receive three Playbooks for dormant Leads, downgraded opportunities and the popular outbound playbook.
Questions During Podcast
- What approach do you take when working with clients on new marketing initiatives?
- How can marketers tailor PPC ads for the best results?
- What are the pitfalls to avoid when building your PPC campaigns?
- What are upcoming trends in PPC?
- What are your thoughts on bidding under brand terms as well as competitor terms?
- How long would should tests be?
- What was one of your most successful campaigns? What made it effective and how did you measure that?
- What is something you did for a campaign, initiative or ecosystem that was a long shot but ended up working out?
- Which tools do you use to monitor and optimize your PPC activity?
- Describe a time when a project you were overseeing did not go well?
- Who or what do you listen to or read to get inspiration?
- If you didn t have any responsibilities at home or work next week what would you do with your time?
- Closing thoughts?
Links and Mentions
Contact Esteban
- LinkedIn: https://www.linkedin.com/in/estebanmartinezmarketing/
- Twitter: @addicted2ppc
The post Eliminate the Friction Points – Esteban Martinez appeared first on Scott King.
113 odcinków
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Podobny do The Scott King Show
It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
…
continue reading
The Michael Caz Podcast brings you the latest in health, business, relationship, and adventure.
…
continue reading
Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
…
continue reading
this podcast is going to be all about 60's music. the goal with this podcast is to educate a younger generation on one of the greatest decades of music of all time, and to prove to people that Millennials can love 60's music as well and it's not just for Baby boomers. Each week I"m going to review one song by one artist from the 60's and split the podcast into two halfs. first half is going to be my perspective and my opinion on the song and why I think it's so good or why I don't think it's ...
…
continue reading
Interesting stories from today’s franchisors and entrepreneurs.
…
continue reading
The Village Global podcast takes you inside the world of venture capital and technology, featuring enlightening interviews with entrepreneurs, investors and tech industry leaders. Learn more at www.villageglobal.vc.
…
continue reading
Hosted by Adam Posner, where he interviews top experts, entrepreneurs and thought leaders from the world of Entrepreneurship, Talent Acquisition, Personal Growth and other world-class amazing humans on their insights into their own career journeys and personal growth. The goal of #thePOZcast is to showcase amazing humans who share their stories to inspire you to harness your inner tenacity to drive your life and career forward. Adam Posner is the Founder and Managing Director @ NHP Talent Gr ...
…
continue reading
Outsource Acelerator Podcast, hosted by Derek Gallimore, explores business and outsourcing mastery. Inside-knowledge from the outsourcing capital of the world - Manila, Philippines.
…
continue reading
The fun email marketing podcast. Sell more of your online courses, grow your membership and bring in more coaching clients with email marketing that doesn't stink. Sound good? Then join your fellow Email Marketing Heroes for your weekly dose of fun, practical, yet brutally honest email marketing advice. You can listen in to a piping hot, fresh episode every 'Email Marketing Wednesday' or if you prefer learning with your eyes instead of your ears, we turn each episode into a full written blog ...
…
continue reading
Player FM - aplikacja do podcastów
Przejdź do trybu offline z Player FM !
Przejdź do trybu offline z Player FM !
