Marketing Continues to Become More Difficult – Michael Redbord

The Scott King Show

Michael Redbord ( @redbord ) is the General Manager of the Service Hub at HubSpot. Prior to that, Michael scaled the HubSpot Customer Support team from 20 people in a single office with single-language phone support to more than 200 people powering a global, multi-lingual, multi-channel support experience. In doing so, Michael turned HubSpot s customer support team from a cost center to a profit center and one of HubSpot s greatest engines of growth, with an unimaginable revenue retention rate of over 100%. Essentially, the revenue the sales and marketing teams generate is worth more because of the customer success team. Michael is a noted writer, speaker, and former competitive classical pianist — in case you re looking for a conversation starter.

Questions During Podcast

• What do you consider the biggest challenge for CMOs and marketers today?
• How do marketing teams need to address these challenges?
• How have you seen digital marketing or digital experiences evolve over your time at Hubspot?
• What reports or data points or KPIs do you monitor in order to optimize?
• What steps are you optimizing today?
• What was one of your most successful moment? What do you brag about?
• What is the toughest support case you had to battle while at Hubspot?
• What did you learn from that and how do you avoid that from happening again?
• How do you manage references and reviews?
• Who or what do you listen to or read to get inspiration?
• What do people ask your advice on?
• If you didn t have any responsibilities at home or work next week what would you do with your time?
• Closing thoughts?

Contact Michael

• Website: hubspot.com
• LinkedIn: https://www.linkedin.com/in/mredbord/
• Twitter: https://twitter.com/redbord

The post Marketing Continues to Become More Difficult – Michael Redbord appeared first on Scott King.