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The Content Bullseye – Jay Gibb
Archiwalne serie ("Kanał nieaktywny" status)
When? This feed was archived on June 27, 2022 10:22 (). Last successful fetch was on March 08, 2020 14:52 ()
Why? Kanał nieaktywny status. Nasze serwery nie otrzymały odpowiedzi od kanału przez zbyt długi czas.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 226879440 series 2372270
Jay Gibb is the founder and CEO of B2B SaaS company CloudSponge. At CloudSponge, Jay and his teams help thousands of businesses drive growth by enabling users to create recipient lists directly from their address books without leaving your website.
In this episode, Jay talks with me about the most important content marketing piece – the case study. Jay also describes another marketing piece he calls a “tear down.” Tear downs are user videos his product management teams use to show UI experiences.
Questions During Podcast
- What is CloudSponge?
- How do you compete with the social media platforms like Facebook?
- Who is your typical customer and what is their challenge?
- What do you consider the biggest challenge for your marketers?
- When did you realize your content strategy needed to be refocused?
- Where do you redirect users landing on all of your deleted articles?
- What is the ultimate piece of content?
- Do you have a formula you use to obtain a case study?
- What is the “Tear down?”
- Who or what do you listen to or read to get inspiration?
- If you didn t have any responsibilities at home or work next week what would you do with your time?
- Closing thoughts?
Links and Mentions
- CloudSponge
- Punchbowl
- Greenvelope
- Stitch Fix
- Castro
- Podcast – Startups For The Rest Of Us
- Podcast – Drift – Seeking Wisdom
- Podcast – Fixed That for You
Contact Jay
- Website: CloudSponge.com
- Jay on LinkedIn
The post The Content Bullseye – Jay Gibb appeared first on Scott King.
113 odcinków
Archiwalne serie ("Kanał nieaktywny" status)
When? This feed was archived on June 27, 2022 10:22 (). Last successful fetch was on March 08, 2020 14:52 ()
Why? Kanał nieaktywny status. Nasze serwery nie otrzymały odpowiedzi od kanału przez zbyt długi czas.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 226879440 series 2372270
Jay Gibb is the founder and CEO of B2B SaaS company CloudSponge. At CloudSponge, Jay and his teams help thousands of businesses drive growth by enabling users to create recipient lists directly from their address books without leaving your website.
In this episode, Jay talks with me about the most important content marketing piece – the case study. Jay also describes another marketing piece he calls a “tear down.” Tear downs are user videos his product management teams use to show UI experiences.
Questions During Podcast
- What is CloudSponge?
- How do you compete with the social media platforms like Facebook?
- Who is your typical customer and what is their challenge?
- What do you consider the biggest challenge for your marketers?
- When did you realize your content strategy needed to be refocused?
- Where do you redirect users landing on all of your deleted articles?
- What is the ultimate piece of content?
- Do you have a formula you use to obtain a case study?
- What is the “Tear down?”
- Who or what do you listen to or read to get inspiration?
- If you didn t have any responsibilities at home or work next week what would you do with your time?
- Closing thoughts?
Links and Mentions
- CloudSponge
- Punchbowl
- Greenvelope
- Stitch Fix
- Castro
- Podcast – Startups For The Rest Of Us
- Podcast – Drift – Seeking Wisdom
- Podcast – Fixed That for You
Contact Jay
- Website: CloudSponge.com
- Jay on LinkedIn
The post The Content Bullseye – Jay Gibb appeared first on Scott King.
113 odcinków
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