Talking Tourism Episode 106 - Distribution Is In Its Honeymoon Period with Nathan Darke

Talking Tourism

Nathan Darke has been in the travel and tourism industry for over 20 years. Formerly part-owner and Director of Andrew Jones Travel, he now leads Federal Group’s Sales and Distribution team.

In today’s episode, West by North West’s Tom Wootton picks Nathan's brains about all things distribution. Often overlooked in favour of its big brother marketing, distribution is a critical element in the marketing mix that dictates how you get your product, experience or service to your customer via certain channels. Nathan believes that decisions around distribution have never been as important as they are right now, as consumers respond to a new environment when it comes to purchasing travel.

Nathan shares his insights around how to set up the best distribution mix for your business, and reminds listeners that understanding your customer is key. While third-party channels might demand a commission that direct sales don’t, they could be your business’ secret sauce when it comes to meeting your customer where they are when they want you.

Nathan also explains and unpacks aggregation, consolidation and re-fragmentation in the digital distribution space, and what it all means for you and your business, whether small, medium or large.

Today’s episode is brought to you by our partner, the Department of State Growth. The Department of State Growth brings together four interrelated divisions developing a strategic approach that drives economic growth, and supports the community, industry and business in the creation of jobs and opportunities for Tasmanians. Thanks to the Department of State Growth for their generous support of TICT and for helping to make this episode of Talking Tourism possible.