It's OK to Dream Big (Stop Playing Small) [E125]

The Auto Repair Marketing Podcast

Welcome to another episode of the Auto Repair Marketing Podcast! I'm your host, Brian Walker, and I’m excited to have my co-host, Kim, back with me after her recovery. Today, we’re diving into a topic that can change the game for your shop: Stop Playing Small.

If you’re tired of feeling stuck or just getting by, this episode is for you. We'll be talking about the mindset shifts and practical steps needed to build a thriving, impactful business. It’s time to break free from the limits we place on ourselves and dream bigger.

From overcoming the unique challenges of the auto repair industry to redefining what true success means, we’ll share real stories, honest advice, and strategies you can use to push your business to new heights. Plus, you’ll hear how the right mentors, clarity breaks, and a supportive community can make all the difference.

Get ready to challenge yourself, take a fresh look at your goals, and start building a business that’s more than just getting by—it’s an empire.

Let’s jump in and stop playing small together!

Thank you to RepairPal for sponsoring The Auto Repair Marketing Podcast. Learn more about RepairPal at https://repairpal.com/shops

Are you ready to convert clients to members? App fueled specializes in creating custom apps tailored specifically for auto repair businesses. Build client loyalty. Get started today with your own customer loyalty app. Visit https://appfueled.com/

Lagniappe (Books, Links, Other Podcasts, etc)

https://en.wikipedia.org/wiki/Start_with_Why - Start with Why by Simon Sinek

https://youtu.be/u4ZoJKF_VuA?si=8yihKPEDRkFErdeN

https://shopmarketingpros.com/kim-and-brian-tell-their-story/ - Episode 2 : Kim and Brian Tell Their Story

https://shopmarketingpros.com/walkers-hierarchy-of-marketing-needs/ - Walkers Hierachy of Marketing Needs (Blog)

https://shopmarketingpros.com/ep-101-walkers-hierarchy-of-marketing-needs/ - Podcast Episode 101

https://shopmarketingpros.com/ep-084-failing-forward-in-marketing/ - Failing Forward in Marketing - Episode 84

Show Notes with Timestamps

• Introduction and Welcome (00:00:10) Brian introduces the episode and welcomes co-host Kim back after her surgery.
• Theme of the Episode (00:00:23) Discussion on the importance of "thinking big" in business, particularly in auto repair.
• Challenges in the Auto Repair Industry (00:02:19) Brian outlines unique hiring challenges and industry stigma faced by auto repair businesses.
• The Role of Money in Business (00:04:10) Exploration of how money is important but not the sole factor for happiness in business.
• Personal Goals Beyond Financial Success (00:05:21) Kim shares her personal aspirations, emphasizing freedom over financial gain.
• The Importance of a "Why" (00:08:36) Discussion on understanding one's purpose and how it influences business decisions.
• Lifestyle Business vs. Thriving Business (00:09:17) Brian contrasts lifestyle businesses with thriving businesses that support growth and stability.
• Responsibility of Business Owners (00:11:07) The importance of being able to support clients and be generous as a successful business owner.
• Sponsor Message: RepairPal (00:12:11) Promotion of RepairPal, highlighting its benefits for auto repair shops.
• Sponsor Message: App Fueled (00:13:11) Introduction to App Fueled and its customer loyalty app for auto repair businesses.
• Building an Empire Business (00:14:31) Brian encourages listeners to build a business that goes beyond mere survival and thrives.
• The Stress of Mediocre Business (00:15:32) Discusses the challenges and stress associated with running a mediocre business compared to a successful one.
• Clarity Breaks (00:17:44) Emphasizes the importance of taking time away from work to think and strategize for business growth.
• Learning from Disney (00:18:48) Brian shares insights from a clarity break, comparing his business aspirations to Disney's customer experience.
• Processing Past Failures (00:21:15) Kim and Brian discuss the importance of learning from past failures without letting them hinder future growth.
• Finding Mentorship (00:22:51) Encourages seeking mentors and coaches to guide business owners in their journey toward success.
• The Power of Community (00:24:01) Highlights the importance of surrounding oneself with supportive and successful individuals in the industry.
• Success Leaves Clues (00:26:04) Encourages emulating successful behaviors and practices to achieve business success.
• Influence and Accountability (00:27:29) Discusses the importance of being mindful of who influences your thoughts and actions in business.
• Teaching and Mentoring Others (00:27:49) Stresses that teaching others can reinforce personal learning and growth in business.
• Impact on Family and Followers (00:30:02) Reflects on how one's actions and success can inspire and influence family and others around them.
• The Importance of Community Support (00:30:56) Discusses the impact of community and friends on personal and business growth.
• Personal Journey and Reflection (00:31:19) Kim shares her experiences and challenges in providing for her son during tough times.
• Transformative Decisions (00:34:06) Highlights the significant changes made in 2019 that led to a more fulfilling life.
• Redefining Success (00:35:02) Emphasizes the need to define personal success beyond societal standards and expectations.
• Coaching and Accountability (00:37:04) Encourages listeners to evaluate their coaches and ensure they promote significant business growth.
• Surrounding Yourself with the Right People (00:38:05) Discusses the importance of having supportive friends and a positive team for success.
• Closing Thoughts and Sponsors (00:39:13) Brian thanks sponsors and encourages listeners to engage with the podcast.

How To Get In Touch

Group - Auto Repair Marketing Mastermind

Website - shopmarketingpros.com

Facebook - facebook.com/shopmarketingpros

Get the Book - shopmarketingpros.com/book

Instagram - @shopmarketingpros

Questions/Ideas - [e-mail]