Book Marketing Strategies That Work with Melanie Herschorn

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Stworzone przez Azul Terronez - Author, TEDx Speaker, Coach, Azul Terronez - Author, and TEDx Speaker, odkryte przez Player FM i naszą społeczność - prawa autorskie są własnością wydawcy, a nie Player FM, a dzwięk jest przesyłany bezpośrednio z ich serwerów. Naciśnij przycisk Subskrybuj, aby śledzić aktualizacje Player FM, lub wklej adres URL kanału do innych aplikacji podcastowych.

After Melanie Herschorn graduated from college, she ran away to Los Angeles, found work at a PR firm, and then eventually became a successful entrepreneur.
As her own boss, she decided to hire a marketing expert, which she says was a “fatal mistake” but one that would lead her to do what she loves. The experience led her to decide to help people like herself in a positive and supportive manner. She then narrowed her focus and passion to help authors feel empowered and optimistic about their marketing.
In this episode of “Authors Who Lead,” I talk with Melanie Herschorn about the difference between publicity and marketing and how authors can make their online presence sparkle.

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