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I confess… my rebrand nearly ruined me
Manage episode 467419340 series 3613003
Treść dostarczona przez Caroline Turner. Cała zawartość podcastów, w tym odcinki, grafika i opisy podcastów, jest przesyłana i udostępniana bezpośrednio przez Caroline Turner lub jego partnera na platformie podcastów. Jeśli uważasz, że ktoś wykorzystuje Twoje dzieło chronione prawem autorskim bez Twojej zgody, możesz postępować zgodnie z procedurą opisaną tutaj https://pl.player.fm/legal.
Welcome to another episode of Confessions of an Interior Designer!
Today, host Caroline Turner chats with Iga Soszynska, the founder of Designed by So, a multidisciplinary design studio based in Los Angeles. With a background in interior design, branding, and business strategy, Iga helps designers build strong, scalable businesses with a focus on marketing and process improvement. In this episode, she shares her journey from working at large firms to striking out on her own, and the lessons she learned about branding the hard way. Plus, she reveals the key mistakes designers make when trying to market themselves—and how to avoid them.
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⏰ Timestamps:
- 00:00: Intro and welcome with Caroline Turner
- 00:21: Iga's Introduction
- 32:45: Iga's vice
- 35:16: Confession - The brand refresh
- 50:10: Question #1 - What every designer should know about marketing
- 52:37: Questions #2 - Thoughts on AI
- 59:43: What made Iga feel
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📲 Helping designers build businesses that thrive—follow Iga for strategy and branding insights:
- Instagram: @designedbyso
- Website: designedbyso.com
Got a juicy confession or design dilemma? Submit anonymously here.
Help others find us! Give us a quick rating or review on your pod platform - we appreciate every one of you.
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💌 Connect with Us:
- Follow us on Instagram and TikTok
- Join the conversation in our Facebook Group!
- Learn more about the podcast, guests and episodes here
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📝 Credits:
- Caroline Turner - Host & Executive Producer
- Cory Barton - Audio Engineer & Producer
- Gracie Miller - Producer
- Kim Kovacik - Cover Photography
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